Emily Yu
VP, Marketing & Partnerships

Emily is one of the Case Foundation’s leading advocates for identifying innovative and scalable approaches that address many of today’s social challenges. Emily creates and facilitates opportunities for social change through Foundation initiatives including the development and implementation of key programs, campaigns and partnerships.

Her current focus at the Foundation includes understanding how to better mobilize individuals who are looking to create change using new technology and social media. She also leads the Foundation's next gen initiative, which explores how the rising generation of young adults will influence change across sectors over the coming decade. With a fresh attitude and outlook unique to this rising generation, she views their collective passion for innovation and collaboration as one that is bold, big and fearless. Emily sees great potential for this generation to create positive change on a scale that we have not yet experienced that will impact us all.

With more than a decade of experience in program development and social marketing strategy implementation for both the public and private sectors, Emily brings together a cross sector perspective that fuels her passion for both identifying and proving sustainable models for social change.

Emily previously served as an Account Director at Ogilvy Public Relations Worldwide and contributed to the development of landmark social marketing campaigns designed to create behavioral change and raise awareness.

Emily holds a B.S. from Georgetown University.

A native to the Washington, DC, metropolitan area, Emily enjoys all things DC. When not online, she is usually out and about on her bicycle or checking out a local band performing live in concert. She also co-founded and served as editor for an award-winning blog covering the DC music scene.

 

Favorite Be Fearless Principle: Reach Beyond Your Bubble

"I try to take myself out of my comfort zone when it comes to new projects, relationships, and ideas -- which keeps me on my toes and helps me to achieve a greater impact!"

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