Four Ways to Tip the Inclusive Entrepreneurship Movement

When Jessica O. Matthews, the founder and CEO of Uncharted Play, an energy tech startup, closed a $7 million investments last week she became just the 13th black female founder in history to raise more than $1 million in outside investment. She followed Morgan DeBaun of Blavity, considered to be the Buzzfeed for Millennials of color, and who became the 12th female founder to surpass $1 million raised only days before.

The numbers are stark. The Diana Project out of Babson College was the first to report that less than three percent of venture capital investments made go to companies with a woman CEO. CB Insights reports that fewer than one percent have an African American founder.

So why does this matter anyway? While it’s true there is a fairness issue at work here that should concern us all, it’s also true that the potential to bring new innovations and new economic activity to segments of the population that may need it most is a significant opportunity we should seize. But what will it take to level the playing field for all entrepreneurs—particularly women and entrepreneurs of color—but also those from less obvious places, geographically and economically diverse entrepreneurs from the nation’s heartland to Southern Africa to the West Bank?

recent report by the Initiative for a Competitive Inner City (ICIC) offers a compelling framework through which to view and potentially tip the inclusive entrepreneurship movement. ICIC laid out a four-part framework to increase participation of women entrepreneurs and entrepreneurs of color through more inclusive hubs that provide mentoring, training, networking and sometimes capital for entrepreneurs in their network. These hubs are known as incubators or accelerators. When looking at barriers to access and how to create effective on-ramps for diverse entrepreneurs, this framework is promising in both the accelerator space and the broader inclusive entrepreneurship ecosystem.

Recruitment

Improving access to social capital through mentoring and networking with others who have found success will be key to accelerating the movement. Many successful accelerators or incubators rely on a competitive application process from applicants that find them. This often means that those living in underserved communities or outside of “power networks” don’t necessarily know about these pathways to opportunity. Adopting a strategy of intentional outreach to women and to people of color could change the ratio and ensure a more diverse pool of applicants. Kathryn Finney knows this firsthand. As the founder and Managing Director of digitalundivided, Kathryn invests in the success of Black and Latina women tech founders by providing them with the network, coaching and funding to build, scale and exit their high growth companies.

Selection

The ICIC report rightly points out that biases perpetuate the stereotype of what successful entrepreneurs look like which often impacts access to capital for women and entrepreneurs of color. This is often called “unconscious bias” which simply means that there is a pre-existing idea of what a successful entrepreneur looks like or where they come from. We’ve seen this in our own work with pitch competitions—where there is a more diverse judging panel we see a more diverse selection of winners, and it makes sense as these panels bring a broader perspective to the potential of underserved segments. And a more diverse selection panel can bring the benefit of putting the applicants more at ease and allowing them to be the best they can be when pitching their ideas. This point is one we can all understand—imagine how a young entrepreneur feels with a great idea if he/she is presenting to a panel of judges or an audience comprised entirely of a different gender or race/ethnicity. Of course, many young entrepreneurs have risen to the challenge for years since the data makes clear that most selection panels have been, and still are, comprised of white males, but it is common sense that if we want to grow the population of successful inclusive entrepreneurs, we might want to start by thinking about who is doing the selection.

On this point, Tristan WalkerCEO and co-founder of Walker and Co Brands, a company that designs and develops products and services specifically for people of color, demonstrated the power of building a company from personal experience when his company raised a $24 million Series B round in September 2015. But his experiences with white venture capitalists who doubted there was a market need for the new kind of razor he was creating for black men, taught him that context and perspective really matter when assessing great ideas for the market. In an interview with TIME Magazine, he commented: “I’m like, I get it but I don’t. All you had to do was get on the phone with 10 black men, and nine of them would have said, ‘I’ve had to deal with this my entire life.’ This is why I think folks talk about the need for more partners, the need for more folks in the industry because those folks come with the context.”

Program Design

Philanthropy is also in a unique position to bring significant support to ecosystem builders to ensure that the support services needed for entrepreneurs (both social capital and financial capital) exist. By building up networks and geographic hubs outside of Silicon Valley and across economic, gender and color lines, we can expand the opportunity for all entrepreneurs to bring their ideas to market—ideas like Jehiel Oliver’s Hello Tractor, an award winning ag-tech company focused on improving food and income security in several countries throughout Africa. We should also look to partnerships and programs that aim to reduce common barriers that diverse entrepreneurs face, and scale local pilots into national programs serving women and entrepreneurs of color, who have figured out the “secret sauce” to the kind of program design that builds success for inclusive entrepreneurs.

Culture

“The macho, exclusive, hyper-competitive culture of some high-tech accelerators is the image marketed and shared by media, creating perhaps the biggest deterrent to women and minority entrepreneurs,” says Janis Bowdler in TechCrunch. We absolutely must challenge the stereotypes and change the narrative on how our culture represents entrepreneurs across sectors. There are many remarkable stories of successful women and people of color who have built successful businesses, and we somehow need to build these stories more broadly into the narrative of the American entrepreneurship story. CEOs like Tristan Walker (mentioned above), or Kristin Groos Richmond and Kirsten Saenz Tobey, a pair of power moms who co-founded Revolution Foods*—a company on a mission to ignite a healthy food revolution for all children, whose business has now delivered more than 200 million healthy meals to our nation’s schoolchildren. Or Shazi Visram of Happy Family, a healthy baby food company acquired by Danone. With the acquisition, Shazi’s earliest investors realized a 30x return. Lifting up founders of diverse backgrounds will be key to ensuring that any individual with a great idea can see him or herself as the next great entrepreneur.

We need all individuals with breakthrough business ideas to have a seat at the table so that we can move more swiftly in tackling intractable global challenges, transforming communities, creating jobs, spurring economic growth and closing the opportunity gap. Maybe this framework is what’s needed to get all ecosystem builders—from accelerators, investors and incubators to founders and champions—to get much more intentional about leveling the playing field for all entrepreneurs in all places in order to create stronger communities. The U.S. has become the leader of the global economy because of great companies built by great entrepreneurs, but we’ve done it with half of the team left on the sidelines. We have an amazing opportunity to seize by getting everyone in the game.

*Disclosure: Steve Case is an investor in Revolution Growth II LP and Revolution Growth III LP, each of which is an investor in Revolution Foods. He is also on the Revolution Foods Board of Directors.

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SOCAP 2016: A New Chapter

Social Capital Markets (SOCAP) is a conference series dedicated to exploring, innovating and collaborating around the ideas and solutions that can increase the flow of capital toward social good. The annual flagship event concluded last week at the historic Fort Mason Center in San Francisco, CA.

SOCAP has played a special role within the Impact Investing field since the first conference in 2008. It has continued to draw crowds of impact investors, social enterprises, field-builders and thought-leaders to discuss the latest and greatest in Impact Investing.

In recent years, particularly as the Impact Investing movement has gained serious traction, the need for SOCAP to expand beyond “the choir” to include major investors—inclusive of asset managers and owners—has never been more important. Similarly, the need to shift conversations from Impact Investing being an “emerging field” to a “growing industry” has been much needed.

We observed that shift this year, and were happy to be a part of it.

Members of the Case Foundation team travelled to SOCAP last week to engage in a global conversation around money and meaning. We left with a renewed sense of inspiration, as well as fresh ideas for collaboration. Here are a few of our key takeaways from the week:

1. We’re no longer discussing the “emerging field” of Impact Investing. It has emerged.

Since the Impact Investing field was first formalized, much of the conference has focused around persuading broad audiences to embrace it. For the impact community, it has been particularly challenging to bring along mainstream investors to explore another tool in their investment toolbox.

This year, however, numerous individuals in the opening plenaries, panels, sessions and breakouts had a different message. No longer were experts advocating for the importance of Impact Investing, but rather that Impact Investing is already here. In a time of finite resources, heightened importance around business sustainability, need for holistic risk assessment and demand for matching capital with individual values, the question of whether Impact Investing is real has been answered.

Instead, there was an intentional pivot to “how?” How do we make Impact Investing tools broadly accessible to diverse markets and audiences? How do we equip wealth advisors, CIOs and institutional investors with the knowledge, training and resources they need to explore the integration of Impact Investing into their product suite? How do fiduciaries continue to meet stringent expectations around their financial duty, while also responsibly integrating impact? The signaling here is critical, and we were pleased to see the thoughtful and creative conversations around how to address these questions.

To dig deeper, check out a recap of our session on Thursday about leveraging the advisor community as a gateway to Impact Investing.

2. Levelling the entrepreneurship playing field is a must.

Just as the rhetoric around Impact Investing has changed in recent years, so has the conversation around entrepreneurship. At SOCAP, a concentrated effort has been made to provide entrepreneurs with a chance to connect, pitch and seek mentorship. But that’s not the only way the conversation has changed; an entire track of the conference this year focused on inclusive entrepreneurship. These sessions tackled important topics of diversity and inclusion across race and gender within entrepreneurship, and brought to light both critical shortcomings and tremendous benefits from access and opportunity for all of our changemakers.

At the Case Foundation, entrepreneurship has always been a big part of how we think about our movement catalyzation efforts. For nearly 20 years, we’ve continued to believe in entrepreneurship as a driving force behind growth, development—and importantly—inclusion. To that end, SOCAP was an opportunity to give a sneak peek of our #FacesofFounders campaign with a photo and storytelling booth at the Festival Pavilion. In partnership with the Blackstone Charitable Foundation, the Case Foundation’s #FacesofFounders campaign will shine a spotlight on the millions of diverse entrepreneurs in America, and reinforce the importance of an inclusive approach to entrepreneurship. Entrepreneurs and supporters of entrepreneurs were invited to take free headshots, share their stories, showcase their varied backgrounds and share their journeys of learning and success.

SOCAP Photo Booth

Check out a recording of Senior Vice President Sheila Herrling’s lively panel, Am I an Entrepreneur?, with changemakers Monique Woodard, Tony Tolentino and Kelechi Anyadiegwu.

3. Transparency is essential.

In the Impact Investing space, metrics, measurement and the data that supports these activities have observed a transformation in both necessity and importance. Often considered a cumbersome demand of early Impact Investing activity, measurement, tracking and transparency are essential in getting the field to scale.

During SOCAP, we co-hosted a standing room only session on open data for social good with ImpactSpace and SODA. Investors, entrepreneurs and field-builders crowded in to watch rapid-fire presentations from data-powered platform creators, who have all committed to innovate around the way we gather and share data. This is indicative of a growing community of data experts and stakeholders looking to advance the practice of effective collaboration through powerful, user-friendly tools.

Network Map Body

At the Case Foundation, our movement building efforts have included collaborative partnerships to sophisticate and streamline data accessibility, including impact measurement, investment reporting and research. Our work on the Impact Investing Network Map is one such way we’re hoping to bring in investors and organizations looking to engage in the space. Primarily, the Map will allow a visual overlay of transaction-led relationships across the Impact Investing industry and enable users to filter information by asset class, geography, and impact area. Through a partnership with ImpactSpace, and using data from CrunchBase, we’re hoping to demonstrate just where the relationships exist, tangibly bust through the myth that the field is still nascent, and work together to change how we talk about data.

Want to check out more on the Impact Investing Network Map? Sign up to be an early tester and submit your data directly to the platform!

We were thrilled to see our movement areas—Impact Investing and Inclusive Entrepreneurship—collide at SOCAP, and witness the momentum building around each of them. We look forward to continuing to forge strong partnerships in these areas, to build on these movements and reach tipping point.

Be Fearless Spotlight: Ashoka

This Spotlight is a part of a special blog series by the Case Foundation featuring Be Fearless stories from the field. Follow along with us as we meet people and learn about organizations that are taking risks, being bold and failing forward in their efforts to create transformative change in the social sector. This Spotlight is authored by Laxmi Parthasarathy (@laxmisarathy), Director of Global Media and Framework Change Partnerships at Ashoka.

How does a 35-year-old organization stay nimble, innovate and create meaningful change? By setting out on an audacious journey to redefine leadership. Over the last three decades, Ashoka has sparked the dreams of entrepreneurs from around the world and today it continues to be a fearless trailblazer by making big bets focused on helping society see that the world has shifted from patterns of repetition to a world defined by change. The organization is currently advancing a new model for leadership in “framework change”—changing individual mindsets at a large scale and ultimately changing behaviors or norms across society as a whole. As our founder, Bill Drayton notes, Ashoka’s role is to ensure that this change is for the good of all.

From Fellows to Framework Change

In the early 1980s, Ashoka set out to ensure that social entrepreneurship would be studied in universities, would become a common model for philanthropy and would eventually become a new norm for the civil society sector. The program proved to be successful and Ashoka is well-known around the world for its robust Fellowship program that includes more than 3,000 Fellows from 89 countries. We could have stopped there—satisfied with the impact of this program, but we took pause to assess our potential for impact. We knew there was even more that we could do as an organization and network. Today, we are advancing a new framework change. We are helping society envision that more people than ever before can contribute to change. An integral part of this work is ensuring that generations of young people develop cognitive empathy-based ethics and practice the skills of leadership, teamwork and changemaking.

This shift, even for an organization that specializes in identifying, nurturing and supporting changemaking, was not easy, and we have learned a few lessons along the way.

Lesson #1: Building a decentralized, but integrated organization

Electing Fellows in 89 countries and operating offices in more than 30 cities required a shift in Ashoka’s own internal leadership and organizational structure from solo entrepreneurship to collaborative entrepreneurship. Driven by the urgency to ensure another generation of young people would not grow up without being prepared for the 21st century, my colleagues and I took a courageous step to shake things up and build what we called the “Ashoka hub structure.” Rather than opening more country offices and increasing operating costs, Ashoka began to hire framework change leaders in five regional hubs to ensure that our focus was on an integrated global goal. This shift in our structure caused some unease within the organization as it was different from anything we had done before, but ultimately, the organization’s leadership encouraged the urgency of our work to conquer the fear of something new.

Lesson #2: Leading from the middle

It was important to start implementing changes from the middle of the organization to ensure that our vision ‘Everyone a Changemaker’ was not just a slogan, but rather an ethos. Working with staff other than leadership was integral, as they would be the ones to experiment, implement and authentically lead the uptake of new ideas in the organization. Ashoka has always hired highly entrepreneurial staff—we ask tough questions, challenge the status quo and are keen to experiment—so trusting our colleagues to help guide this organizational shift was a natural progression for an organization of changemakers. For example, staff in various regions understood how to incorporate cultural context, local partnerships and leverage existing programs in their own unique ways.

Lesson #3: Team of teams collaboration

For many years, Ashoka’s focus was on supporting systems-changing social entrepreneurs (Ashoka Fellows). Thousands of Fellows later, the insights we have gained and the collaborations we have launched are what position our network to focus on framework change.

Ensuring that cognitive empathy-based ethics are recognized as critical for navigating today’s world defined by rapid change, we brought together a group of Ashoka Fellows who had this expertise and who had been working with children and young people for many years. We didn’t stop there; we began to find, elect and connect a new community of change leaders within primary and elementary schools around the world, branding them as Changemaker Schools. This was one of the most profound and significant changes to the core business of our organization. Along with natural self-doubt about whether we were on the right path, many would ask what business we had working in education. We knew, however, that our commitment to our big bet and the collaborators we were bringing together would propel us forward as we continued experimenting, learning from failure and refining our processes.

As our founder, Bill Drayton says, “a team is not a team unless everyone is an initiatory player.” We had a clear methodology for spreading the idea of social entrepreneurship and are applying this again. We are collaborating with Ashoka Fellows, corporations, media, entrepreneurs and a new community of educators as our “team of teams.” A team of teams structure meant breaking down silos between programs within Ashoka and recognizing that every new project ahead would require a new set of team members—staff and partners—with unique contributions to make along the way.

Managing to redefine an organization’s leadership in the social sector required creativity, an entrepreneurial spirit, empathy and distributed leadership; however, Ashoka’s methodology used to strategically tip the idea of social entrepreneurship provided the foundation and courage to Be Fearless.

VIDEO: Inclusive Entrepreneurship at MCON 2016

 This post was written by Calvin Millien, Case Foundation intern.

At MCON 2016 this past June, one of the themes attendees explored was around inclusive entrepreneurship—lifting up all entrepreneurs, particularly women and people of color, in all places in order to create stronger communities, close the opportunity gap and scale creative solutions to persistent problems.

To delve into this subject, Derrick Feldmann, Founder of Achieve and MCON, hosted two special panelists: Karla Monterroso of Code2040, an organization that provides $40,000 to seven entrepreneurs of color determined to turn their ideas into reality; and Brian Ferguson of Start Line, an online platform designed to equip returning, formerly incarcerated citizens with the tools necessary to become active and entrepreneurial contributors to our society. Together, they discuss the entrepreneurial landscape and realities for Black and LatinX communities specifically. Hear their insights into how together, we can support inclusive entrepreneurship.

To see more from these great speakers, check out their exclusive Facebook Live interview with the Case Foundation’s own Jade Floyd.

Reaching Beyond Your Bubble to Forge Strong Partnerships

“If you want to go fast, go alone. If you want to go far, go together.”
-African Proverb

At the Case Foundation we are big believers in reaching beyond our bubble to forge and foster partnerships—sometimes unlikely ones. Over the years we have seen time and again that by linking arms with new people from across sectors we can achieve far greater impact than what we could have accomplished on our own.

For example, on two America’s Giving Challenges, $900K in grants and partnerships with Network for Good, Global Giving, Causes and PARADE led to more than $4M in donations for worthwhile causes and helped to inspire the creation of similar initiatives like the $20M Pepsi Refresh Challenge and the $20M Chase Community Giving campaign.

And our investment of $1M in grants and in-kind support for the Startup America Partnership led to nearly $500M of in-kind commitments to support startups from companies like American Airlines, American Express, Microsoft, Google, and others. There are so many inspiring examples—and certainly not just our own—of successful partnerships between nonprofits, corporations and government that have unleashed billions of dollars and sparked innovation.

At events and convenings across the country this month, we will be looking for more ways to move beyond our bubble and start relationships with the potential to unlock new opportunities.

Best for the World, September 8

The Best for the World Gathering at the University of California, Berkeley, in partnership with the Haas School of Business and the Center for Responsible Business will lift up companies whose groundbreaking business models are best for workers, communities and the environment. The Case Foundation will join students and business leaders at Best for the World to build relationships and celebrate the positive impact business can have in the world.

2016 UBS Philanthropy Forum – Americas, September 12-13

I’m excited to sit down with Silvia Bastante de Unverhau the Head of Philanthropy Advisory at UBS at the UBS Philanthropy Forum to delve into innovative approaches to philanthropy. There, I will be sharing my perspectives on how financial capital can be put to work to create significant social change.

Social Capital Markets (SOCAP), September 13-16 

Being called the conference at the intersection of money and meaning, Social Capital Markets or #SOCAP16 promises to bring together more than 500 changemakers, social entrepreneurs and impact investors representing  foundations, corporations and global nonprofits. In addition to making new connections in San Francisco, members of the Case Foundation team will be leading an impact investing data session, hosting a story booth and, from the main stage, challenging common stereotypes about entrepreneurship.

Social Good Summit, September 18-19

Mashable’s Social Good Summit will examine the impact of technology and new media on social good initiatives. Fully epitomizing the spirit of forging strong partnerships, the Social Good Summit brings together global leaders and grassroots activists to discuss solutions to our biggest challenges and tap the potential of technology to make the world a better place. I’m looking forward to to speaking at the Social Good Summit, helping to answer the question, “What type of world do I want to live in by the year 2030?” #2030NOW

ComNet, September 28-30

Later this month, Detroit hosts the Communications Network’s annual conference—known as the premier global leadership gathering for foundation and nonprofit leaders committed to building a better world through the smart use of strategic communications. The Case Foundation’s communications team will be there to share their own best practices and to learn, connect and collaborate.

Council on Foundations Endowments and Finance Summit, September 28-30  

I will take the stage with Vikki Spruill, President & CEO of the Council on Foundations, Dr. Jason Winged, Dean and Professor in the School of Professional Studies at Columbia University and Randall Lane, Editor of Forbes at the Council on Foundations Endowments and Finance Summit in New York City. During the session we will discuss the role of philanthropy in responding to growing community needs and for being effective catalysts for social change.

Even though it can be more comfortable to go it alone, partnerships with new players and across sectors should be embraced since more often than not, innovation happens at intersections and comes from new combinations.

If you plan on being at any of these events this month please introduce yourself. We are looking forward to reaching beyond our bubble in new and exciting ways this month.

Nine Sessions to Catch at SOCAP 2016

As we say goodbye to summer and hello to September, for many of us working in the social impact field that means getting ready for one of the sectors’ biggest events—Social Capital Markets, or SOCAP. This year the Case Foundation team is looking forward to engaging with our partners along with a growing network of impact focused investors, entrepreneurs, consumers and professionals at SOCAP.

SOCAP started in 2008 with a small group of investors who were determined to make their money work, not only for financial returns but also for social benefit; it is now one of the largest annual conferences for impact investors and social entrepreneurs globally. When we at the Case Foundation launch something new, we like to give a sneak-peek to great audiences, and the counsel from SOCAP changemakers makes it a perfect conference to work on enhancing the potential impact of our work.

That’s why at this year’s SOCAP, which takes place from September 13 – 16 in San Francisco, CA, we’re thrilled that the two movements we’re driving—impact investing and inclusive entrepreneurship—will be front and center. We can’t wait to share a few of our ideas and take the opportunity to learn from other incredible innovators at SOCAP. Here are just a few of next week’s standout sessions and programs; we hope to see you there!

WEDNESDAY, SEPTEMBER 14

9:00 AM – 6:00 PM – Faces of Founders Story Booth
It’s time to level the playing field when it comes to entrepreneurship for women and communities of color. It’s time to change the narrative and bust myths of what an entrepreneur does and doesn’t look like. Stop by the Festival Pavilion at booth 104 on Wednesday and Thursday from 9:00 AM to 6:00 PM, and join the Case Foundation and Blackstone Charitable Foundation to take your free headshot and learn more about the upcoming Faces of Founders campaign. Come show the diverse backgrounds and approaches of entrepreneurs today and share your best advice on how to make this campaign a huge success.

10:45 AM – Accelerator Effectiveness in Developing Countries
Around the globe, entrepreneurs are turning to accelerator programs for support to grow their businesses, so how do we know if they’re effective or not? Ross Baird, Executive Director at Village Capital and other ecosystem innovators will lead small group discussions about the programmatic and environmental elements that determine an accelerator’s outcomes. Make your way to BATS! Annex at 10:45 AM to be a part of the conversation.

10:45 AM – Impact Unicorns: Can We Have Our Cake and Eat it Too?
A group of true impact investing powerhouses will take part in a panel at Cowell Theater at 10:45 AM to cover one of the biggest questions in impact investing: Can investors have their cake (financial returns) and eat it, too (impact returns)? The panel will feature the funds and firms—Elevar Equity, MicroVest, DBL Partners, Core Innovation Capital and ImpactAssets—that do just that, the so-called “Impact Unicorns.”

12:00 PM – Mapping the Impact Investing Landscape with Collaborative Data – Demos
Interested in the growing applicability and necessity of open data and collaboration in the impact investing and social good market? Be sure to join the Case Foundation’s SVP of Social Innovation, Sheila Herrling who will be co-hosting a conversation on open data for social good with ImpactSpace and SODA (Social Data Commons) at 12:00 PM in Firehouse. The session will feature rapid-fire presentations from innovative data-powered platform creators and hands-on demos in a collaborative environment. Stop by to try out the tools for yourself and get a preview of our soon-to-launch impact investing ecosystem map.

1:15 PM – Collaborative Data for Social Good – Just Do It!
Make sure you stick around for the collaboration workshop directly following the Mapping the Landscape session, which will be led by the great minds behind SODA in Firehouse at 1:15 PM. This workshop is for all who are serious about working together to build the connective infrastructure needed to create a more connected and efficient infrastructure.

THURSDAY, SEPTEMBER 15

9:00 AM – 6:00 PM – Faces of Founders Story Booth
If you couldn’t make it out on Wednesday for your photo, be sure to stop by on Thursday!

11:00 AM – Impactful Matchmaking: How Investment Advisors First Talk Impact with Clients
The early interactions between investors and their advisors are critical—particularly given that many more people express interest in impact investing than actually move to action. The Case Foundation’s VP of Social Innovation, Rehana Nathoo will join a panel of impact investment leaders and trendsetters from Tideline, ImpactAssets, The CAPROCK Group, Morgan Stanley and Cambridge Associates to discuss how advisors and their clients can talk about impact investing, and what we need to get to scale, at 11:00 AM in Cowell Theater.

4:00 PM – Am I an Entrepreneur? Challenging the Stereotypes
How can the stories we tell and the words we use to tell them help to level the playing field for all entrepreneurs to grow and scale their businesses? Hear from Sheila Herrling, SVP of Social Innovation from the Case Foundation, Blackstone Charitable Foundation, 500 Startups and Zuvaa African Fashion at the Festival Mainstage at 4:00 PM, on what challenges and opportunities diverse entrepreneurs face when building their brands and successful companies.

4:00 PM – Measure What Matters: Unveiling the New B Impact Assessment Tool
If you’re curious about a tool that is helping to direct investment into the companies that are creating high quality jobs, strengthening communities and preserving the environment, then you may want to check out this session in C230 at 4:00 PM, hosted by the nonprofit B Lab. Case Foundation Program Officer, Sean Tennerson will join a panel of investors that are using or developing strategies to use the B Impact Assessment, which just got a big overhaul.

FRIDAY, SEPTEMBER 16

11:00 AM – Best of Cities: How to Teach All Businesses in Your City about Impact
Is it possible to have every business in a city learn how to solve locally entrenched issues? Yes! Stop by BATS! Theater at 11:00 AM to hear how B Lab and New York City started a citywide program to teach all businesses—not just those that drink their Kool Aid—how to create high quality jobs, strengthen communities and preserve the environment.

We are excited to collaborate with innovators working toward new solutions within both of our movements and we look forward to seeing you at #SOCAP16.