One in four Americans now access the Mobile Web daily, yet only a tiny fraction of nonprofits have a mobile website. I have been watching this trend for almost two years now and there’s seemingly been almost no progress in the use of mobile websites by the nonprofit sector in that time which at this point leaves me mostly baffled. The rise of QR Codes has helped some nonprofits understand the need for at least mobile-optimized web pages. A QR code that launches a desktop-designed web page in a mobile browser just doesn’t make sense. Neither does linking to desktop sites inside smartphone apps, in group text alerts, or on location-based communities like Foursquare and Gowalla. That said, I am a firm believer that a mobile website is the building block upon which to center your other mobile campaigns, but since January 2010 when I first featured 10 Nonprofit Mobile Websites, there hasn’t been much progress made.
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Jean Case at the 2013 Yale Philanthropy Conference
