The 7 Social Media Trends That Will Emerge In 2012

I’m on a plane and when I get up here at 30,000 feet with no internet connection, I tend to become reflective about the industry I work in and start to think about bigger trends out there and what is coming down the line. As we enter the holiday season, I wanted to cast an eye forward to 2012 and share some of my thoughts about what is coming down the line in terms of innovation and trends in social media.

As Mark Zuckerberg says, the pipes have been laid over the last five years for social by connecting everyone, and the next couple of years will see everybody building amazing things on top of all those social layers. It’s an exciting time to be in the business and here is what I see happening in 2012.