Dec
28
2010

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Updated on Jan. 5, 2011 to include the video of Scott Case's talk at the NextGen: Charity Conference.

This is part of a special series on “accidental entrepreneurs” that showcases inspiring stories and learnings of determination and innovation in business across sectors.

Since when does going out of business become a measure of success?

As social entrepreneurs think about starting their nonprofits or social ventures, coming up with reasons for why they should shut their doors is probably the furthest (or at least most undesirable) thing from their minds. At the NextGen: Charity Conference, Scott Case, CEO Malaria No More (and co-founder of Priceline) argues that should actually be the goal of all nonprofits!

Here are his top 5 reasons why:

#5. It’s what everybody wants.

#4. It prioritizes THE CAUSE before the organization.

#3. It frees up creativity.

#2. It frees up resources (to tackle the next thing!).

#1. It’s an excuse to party! We need to celebrate victories, then move on to the next thing.

To hear Scott Case's complete talk at the NextGen: Charity Conference, view the video below.

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