American Express Launches $100M Fund To Invest In Digital Commerce Startups

Recently, American Express has been pushing its own internal digital commerce initiatives including the company’s digital wallet, Serve. Serve integrates a variety of payment options into a single account that can be funded from a bank account, debit, credit or charge card. AmEx also announced a number of recent partnerships in the payments space include Foursquare, Facebook and even Zynga for personalized deals. But today, the financial company is reaching beyond its own internal payments projects to launch a $100 million fund to invest in startups and companies in the digital commerce space.