Jenna Sauber Blog Posts

Aug
20
2012
Back to School sweepstakes
As students across the country head back to school and fill their backpacks with textbooks, classics, and more, we wanted to join in and celebrate some of the most fearless stories in literature. And – we want YOU to vote on your favorite fearless...
Oct
10
2011
Why do some online videos grab us, pull us in and capture our imagination for the few minutes that we watch them? What is it that separates the good videos from the truly great videos? We all know that length is important; online audiences demand...
Jan
10
2011
  Good, smart, fun and relevant content should be at the core of any social media strategy. Great content should reflect your brand and give people a reason to stay engaged.   That’s why it’s critical to build a content strategy into your social...
Mar
05
2012
  Most nonprofits have not yet upgraded to the new Facebook Timeline for Pages design, but as more and more admins begin to realize that the Timeline design and tool set is much more than just uploading a photo to the top of your page, I think we’ll...
Mar
05
2012
  Today my colleague Kate Olsen guest posts again.  She publishes the Digital Giving Index for my organization, Companies for Good, where she posts thoughtful reflections on cause marketing.  Here are her insights on what the index results mean for...
Feb
27
2012
  Recently I conducted a workshop on the topic of creating a social media strategy to a group of budding entrepreneurs. It’s a big, meaty topic, and no two strategies are ever developed in the same way. Over the years, I’ve developed a methodology...
Feb
27
2012
  What does it mean to help those whom we traditionally rely upon to help others? According to the Independent Sector, America's 1.5 million nonprofits employ nine percent of the U.S. workforce and contribute five percent to our nation's total...
Feb
13
2012
  Candy and flowers, teddy bears and candlelight dinners aside, Valentine’s Day is really about showing the people in your life how much you love them. Whether you keep it simple or go to the extreme, it feels good to make someone else feel...
Feb
13
2012
Companies are high on social media for a number of reasons, but perhaps chief among them should be that social platforms provide the opportunity to create focus groups at a scale never before possible. Millions of people talk about all sorts of...
Feb
13
2012
  A middle-class student with a tuition bill of close to $130,000 hanging over her head, it's no surprise 21-year-old Kathleen Mellano spends a lot of time worrying about money. In addition to working three jobs, the bubbly brunette is relying on...

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