blogger Blog Posts

Apr
01
2009
Facebook created Pages, Groups and Profiles – three separate applications – to help individuals and organizations achieve three separate goals: Create a presence for a business, brand or non-profit on Facebook.  Organize a group of people around a...
Apr
14
2009
Facebook is undoubtedly one of the most popular social media services used by individuals, businesses and non-profits to connect with people. Groups and Pages are excellent options to leverage the large network and reach of this popular platform....
Jul
28
2010
In the popular Facebook for Business Superguide, the authors included a section on Facebook Groups and Pages. But, with Facebook’s new “like” feature and the growing popularity of Facebook Pages as a legitimate business tool, things have changed a...
Feb
28
2011
You want to do good, and you want to use Facebook. Good choice. Facebook has a couple of things going for it. First off, there are a ton of people that use it — more than 500 million to be precise — so you’ve already set yourself up to hit the...
Apr
28
2010
Beth Kanter is working with a small group of Packard Foundation grantees on a social media lab where they are implementing different social media experiments.  Part of the process includes regular check-in calls to reflect on what we're learning. ...
May
09
2010
The first question you should ask yourself as a fundraiser is, "Do I have my most basic online outreach in place?" You shouldn’t be committing staff to Facebook if you don’t have a decent website home page or can’t email supporters.
Feb
26
2009
Small businesses and non-profits that have a Facebook page can leverage the Notes application to drive web traffic to their sites. Facebook currently lets Profile users import one RSS feed from a blog into their Facebook wall using the Notes...
Dec
13
2010
There has been lots of good conversation over at the Zoetica Salon this week about building Custom Facebook tabs (image above is the tab for the Zoetica Salon built on Beth Kanter’s Fanpage). It was of particular interest to Kami Watson Huyse since...
Jul
19
2010
On her last post “Creating an Effective Facebook Profile,” Rosita Cortez talked about the importance of creating custom tabs on your Facebook page. Custom tabs are a powerful tool to build your brand, community and engage new and existing supporters...
Mar
14
2011
Many companies have realized the potential of social media and the impact it can have on a brand’s awareness and competitive advantage. However, some of those companies are unsure where to start. Read more!

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