marketing

Blog Post

Marketing in the Round
by guest blogger: Geoff Livingston
I love Jean Case's Be Fearless campaign. In its own right, Be Fearless forces the uncomfortable, and makes us face our challenges directly and forging new ground. One area I am seeing this in our space is in the questions I am receiving...
by Stanford Social Innovation Review
Many nonprofits continue to use their brands primarily as a fundraising tool, but a growing number of nonprofits are developing a broader and more strategic approach, managing their brands to create greater social impact and tighter organizational...
by Geoff Livingston
This infographic demonstrates how today’s online marketing conversation, actual business expenditures, and business selection of tactics are not in synch.
by Harvard Business Review
We're living in a time of uprisings — you just have to pick up the newspaper to know that. Depending on what day it is, you're apt to find front-page stories of folks taking to the streets in Russia, Syria, Greece, India, you name it. Even in the U....
by Fast Company
Among the tools Facebook is releasing today in conjunction with New York's annual Advertising Week are a new dashboard to measure the reach of individual Page posts, an API to allow third-party agencies build their own tools on top of this new...
by The Social Media Guide
Facebook continues to be the most powerful social network on the planet with over 750 million active users. Businesses simply cannot ignore Facebook as part of their online marketing strategy. We spoke with top marketing book authors and Facebook...
by Josh Tabb
Nonprofit video contests are great. I think they are the most interesting type of online contests, and not just because I like watching YouTube videos. Aside from giving thousands of nonprofits a platform to tell the stories of their hard work and...
by Allie Burns
News from the Case Foundation and what people are talking about this week in the world of giving, tech and everything in between. The weekly roundup was on hiatus last week with the July 4th holiday, so in this edition, we're taking a look at the...
by Eric Johnson
This month marks the tenth birthday of the Cluetrain Manifesto, those 95 theses meant to explain the web to corporations—and to explode corporate-speak online. The web landscape has changed, of course. The web is social now, and in 10 years some...
by Eric Johnson
If links are currency, who’s your sugar daddy? It’s been Google, of course. Google and the other search engines make you famous by sending your website all that traffic—the folks who donate to your nonprofit, or who comment on your blog. That’s why...

Video

by drupal
Ross Koenig, Director of Marketing for SnagFilms, stops by the Case Foundation offices to talk about getting your video seen using essential grassroots marketing efforts.