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UNAIDS, the UN‘s branch dealing with HIV/AIDS, has launched a digital crowdsourcing campaign to combat HIV/AIDS across the globe.
The campaign, CrowdOutAIDS, stems from the idea that young people will have the best ideas about how to stop the spread of the virus, which infects 3,000 people between the ages of 15 and 24 daily.
“It is absolutely critical that we engage young people — not as recipients of our messages but as the actors and creators of change,” says Michele Sibide, executive director of UNAIDS.