Millennials: The Rise of the Everyday Changemaker

Nearly a decade ago, the Case Foundation declared that the millennial generation (born 1980 to 1999) would fundamentally “change how change is made.” And, indeed they have. Whether it was breaking down traditional organizational structures; leveraging technology to disrupt fundraising, volunteerism and activism; modernizing social networks; or demanding new norms for transparency and impact from organizations; this generation has reshaped the social sector in ways that we could not have anticipated. Now, having disrupted the social sector, millennials no longer fit the traditional definition of a changemaker.

Today, the Foundation in partnership with Achieve, released the final installment of the 2016 Millennial Impact Report, which sought to understand whether a Presidential election context would change how millennials engaged with the causes they support. The Report is part of the larger, and longer term Millennial Impact Project, which seeks to amplify the voices of the millennial generation—more than 75,000—through research, discussions and convenings.

Our hypothesis going into the 2016 Report was that the presidential election would, in fact, change how millennials engaged in and with social causes. But—spoiler alert—after three waves of quantitative surveys and a deeper qualitative post-election survey, the results show it did not. A little counter-intuitive, right? This may have been our favorite Report yet exactly for that reason. The results seemed to challenge everything we thought we knew about this “next greatest generation” of changemakers.

Several top-line surprises from the data, include:

  • Millennials reject labels, and specifically the term “activist;”
  • Millennials identify more as “conservative-leaning” than “liberal-leaning”;
  • Millennials prefer creating change among family and friends, rather than large networks.

This generation may also have one more surprise left in store for us related to voter turnout. Prior to the election there was a great deal of speculation about whether or not millennials would show up to the polls on election day. Exit poll analysis from the 2016 election as reported by CIRCLE  (not affiliated with the Millennial Impact Report) suggests that “young people voted at a similar rate to 2012—close to 50 percent.” And while exit polls should not be considered conclusive, they do offer an early look at voter engagement on election day. What remains to be seen now is more definitive data with specific breakdowns of the demographics of those who actually voted—including geography, education, income etc.—to help us better understand the mindset of this generation of voters. As more definitive data specific to voter turnout is released over the coming months (e.g., the Census Current Population Survey), we will take a fresh look at our survey findings to better understand how millennials did, or did not leverage their power to vote and the impact that had on the election.

And so in the end, the most significant take away from the 2016 Report and the 2016 Election became less about whether this generation turns interest into action, but how this generation turns interest into action. Most notably, unlike older generations, their passion for creating positive change is a part of their everyday lives—influencing what they buy, the clothes they wear and the food they eat. For millennials, taking consistent positive actions every day or week is a fundamental part of their identity. In changing how change is made, members of this generation no longer see themselves as “activists” like their parents, but rather as “everyday changemakers.”

This evolved changemaker still engages in more traditional “activist” activities such as: rallies, crowdfunding and petitions on a variety of issues. At the same time they are also practicing more common day-to-day activities, such as: ordering lunch from a restaurant that sources its ingredients from local farmers; wearing clothing from brands with sustainable supply chains; and, using a ridesharing app to cut down on their carbon footprint.

We also identified three macro conclusions from the research that address the nuances of what it means to be an everyday changemaker:

  • Millennials are interested in specific social issues at the macro level, consistently identifying education, wages, health care, employment and the economy as the areas of most concern to them. They act, however, at the micro level, getting engaged primarily with issues that are or have been close to their personal lives.
  • Millennials are looking to effect change and make a difference through individualistic and personally gratifying action, but are doing so in a way that redefines and eradicates traditional labels.
  • Millennials as a rule don’t have much trust in government to do what’s right. Instead, they put more faith in themselves to create the kind of change they want to see. As a result, they are signing petitions, volunteering for causes, connecting on social media platforms and acting within their own circles as ways to incite change.

What remains to be seen now is how this generation will continue to influence the future of social change, organizations and politics more broadly. For now we are focusing on exploring the following questions:

  • What caused the recent increase in civic and political engagement over the past few months? Does this engagement represent a new level of involvement or is it simply a short-lived reaction to the outcome of the 2016 Presidential election?
  • Can we expect to see an increase in voting during the upcoming mid-term and 2020 Presidential elections?
  • What does success look like when it comes to their efforts to champion the issues they care about the most? What is the relative value of a retweet vs. a change in policy vs. a large turnout at a rally for millennials?
  • Who does this generation believe best represents its interests? Who do they believe is most effective when it comes to championing their interests? Leaders from government, business or nonprofits?

We at the Case Foundation will be watching closely over the course of this year in particular for any shift(s) in millennial engagement trends that may help to answer these questions. Already this year we have seen an acceleration and intensification of social sector engagement across all generations in America, not just among millennials. While we celebrate this everyday changemaking approach, we will watch careful and report on how this generation participates in more traditional forms of civic engagement, such as voting.

All signs point to millennials continuing to support the causes they care about through a wide variety of actions. In an ideal world, as more values based choices become increasingly integrated into everyday life and millennials continue to increase their influence and impact, it is possible that the prioritization and amplification of this ethos will become a global norm, not just a generational one. Organizations, businesses and even governments would be wise to take heed of this growing trend as donors, volunteers, customers and constituents look to their local communities to create the impact they want to have in the world.

Be sure to check back in June for the release of the 2017 Millennial Impact Report at MCON 2017 where we will share new insights on the topic of millennial activism versus advocacy.

Making The Most of Your Time At SXSW: 20 Can’t Miss SXSW Sessions

The Case Foundation is heading to SXSW this month for five days of Interactive programming and events. While there, we will certainly dine on breakfast tacos and good ole’ Texas barbecue, but most importantly we will participate in and host a series of engaging can’t miss SXSW sessions and activations onsite designed to turn interest in to action.

In particular, the Case Foundation is excited to interact with SXSW participants at one of our sessions featuring our own Jean Case, Steve Case, Emily Yu, Sarah Koch as well as to debut our first-ever #GetInTheArena Lounge, in partnership with Oculus (at the JW Marriott from March 11th to March 15th). There, we invite you to “Get In The Arena” and share how you will turn intention into action on the causes you care about, learn about the future of social good and hear more about the important work the Foundation is leading throughout the year. A few highlights:

  • Record a short film in our 360-degree video OrcaVue that will capture your very own “Get in the Arena” video moment;
  • Check out the virtual reality videos courtesy of Oculus for Good;
  • Donate to a charity of your choice with GoodWorld as they bring the #donate phenomenon to attendees live on site;
  • Demo our soon-to-be-released Impact Investing Network Map;
  • Test your knowledge of the inclusive entrepreneurship ecosystem;
  • Share what you are going to do to “Get in the Arena” in 2017.

Veterans of SXSW will tell you there are countless sessions and meet-ups on just about every issue you care about—from ocean exploration, to inclusive entrepreneurship, to tech for good platforms that are changing the way we champion causes. To make the best use of your time at SXSW, here are 20 sessions that we think you shouldn’t miss:

MARCH 10th


1. The Rise of Academic Incubators
11:00am – 12:00pm
Hotel Van Zand, Lady Bird Ballroom

Join Texas A&M, Harvard University and more as they share how universities are responding with pathways, such as curriculum enhancements, mentorship programs, and physical incubator space, to facilitate connections to students, potential investors and industry leaders

2. Funding Our Future: Investing in Diverse Startups 12:30pm – 1:30pm
Hilton Room 400-402

Valmo Ventures, Base Ventures and Connectivity Capital Partners share why the growing trend of more tech startups being founded by Women, Latino, Black and Asian founders, greater investment in these ventures is needed to ensure the innovation and economic growth across all communities that these founders represent as the global population becomes more diverse.

3. Convergence Keynote Photographer Cory Richards 2:00 p.m. – 3:00 pm
Convention Center Ballroom D

A climber and visual storyteller, Richards was named National Geographic Adventurer of the Year (2012) and a National Geographic Fellow (2015). His photography has appeared in National Geographic Magazine, Outside Magazine, Man of the World, and The New York Times.

MARCH 11th


4. Navigating a Rapidly Changing and Connected World Steve Case and Beth Comstock 9:30am – 10:30am
Convention Center Ballroom EFG

Sensors that track a food’s temperature from source to store. Hospitals designed to avoid misdiagnosis. Traffic lights that actually respond to traffic. These are the changes we are likely to witness in the Third Wave: a period in which entrepreneurs will use technology to revolutionize major sectors—healthcare, manufacturing, education and food—and transform the way we live. Steve Case, co-founder of AOL and CEO of Revolution and Chairman of the Case Foundation, and Beth Comstock, Vice Chairman at GE, discuss how to adapt to the changes coming our way.

5. Changing the Face of Entrepreneurship with Jean Case 11:00am – 12:00pm
Hilton Salon C

Talent is everywhere, opportunity is not. Tech pioneer and investor Jean Case explores the journey of fearless entrepreneurs who are changing the way business is done. She sits down with Reena Ninan of CBS News to discover the wide range of dynamic pioneering founders who are closing the opportunity gap and scaling creative solutions to persistent global problems. Challenge the traditional notions that entrepreneurs are exclusively wealthy, Ivy League educated white men in this conversation on how a new breed of entrepreneurs from all walks of life are fueling economic growth and shattering the status quo.

6. How Elections Change Next Gen Cause Engagement 3:30pm – 4:30pm
Hilton Salon F

Fact: Millennials value cause engagement. But what happens during an election year? Could politics influence how this generation participates in social causes? Achieve, in partnership with the Case Foundation, conducted a multi-stage research study on the millennial generation’s cause engagement as related to their political ideologies. The study measured how the 2016 U.S. presidential election affected how Millennials across the country engaged with social causes. The final 2016 Millennial Impact Report identified what, if any, demographic factors are connected to engagement trends. The final report will be debuted exclusively at SXSW and reveal key shifts that will alter how we think about this generation of changemakers. Speakers include Emily Yu of the Case Foundation, Abby Philip of the Washington Post, Carolyn DeWitt of Rock the Vote and Amy Thayer of Achieve.

7. Payments Gone Viral: The Rise of Social Commerce 3:30pm – 4:30pm
JW Marriot Salon D

Augmented reality. Hashtag payments. Messenger bots. The payments space is fundamentally changing: cash and checks gave way to credit and debit cards, which are now being replaced by apps. In an era where social proof reigns supreme, how is social media shaping the future of commerce. Meet a diverse cross-section of companies pioneering social payments: the ability to buy, pay and give on social media. Moderated by finance veteran Hans Morris (Visa, Citigroup, Nyca Partners), this session shows how the latest technologies enable people to pay where they play. Speakers include Dale Nirvani Pfeifer of GoodWorld, Kahina Van Dyke of Faecbook, Hans Morris of Nyca Partners and Ambarish Mitra of Blippar.

8. Harlem: The New Tech Frontier 5:00pm – 6:00pm
Hilton Salon E

Join Jessica O. Matthews of Uncharted Play as she explores how the startup is democratizing energy access worldwide, and changing the face of innovation. With its core technology MORE, (Motion-Based, Off-Grid, Renewable Energy) – a scalable system of micro-generators that can sustainably power cities – the company is eyeing infrastructure opportunities in emerging markets.

MARCH 12th 


9. Keynote with Lee Daniels
11:00 am – 12:00 pm
Convention Center room 18ABCD

Lee Daniels is a widely recognized director, writer, producer, and philanthropist in both the film and television space. He is perhaps best known for the 2013 critically acclaimed box office smash Lee Daniels’ The Butler, in addition to his 2009 feature Precious: Based on the Novel by Sapphire, which was nominated for six Academy Awards including “Best Motion Picture of the Year” and “Best Achievement in Directing.” The film also made history as Daniels became the first African-American to be nominated for the DGA’s Outstanding Directorial Achievement in Feature Film Award.

10. Humanitarian Design In Action 11:00am – 2:00pm
Hilton Salon D

In recent years, universities across the country have been increasingly engaging with the entrepreneurial ecosystem, developing programming internally to cultivate entrepreneurial activities and working to bring entrepreneurs into the university. Join MIT, Rice Univesity, StartX and the University of Chicago as they explore what bridges are currently being built to facilitate flows of information and people between universities and the entrepreneurial ecosystem.

11. Tech for Good: Solutions for the Refugee Crisis 12:30pm – 1:30pm
Westin Continental 2

When lives are at stake, it can be difficult to figure out how we can make a real difference. The Humanitarian Design Summit with Google, Facebook and Crack + Cider is about meeting the people who are using everyday design practices to prevent suffering and save lives. This workshop will task participants with rapidly designing responses to a real world crisis scenario. The goal isn’t to solve a difficult humanitarian problem, instead it’s an opportunity to test out the principles of Humanitarian Design in a risk-free environment with world-class designers.

* This session requires RSVP, and access will only be available to badge types listed under “Primary Access.” RSVP HERE.

MARCH 13th


12. How Tech Companies Can Give Back to Communities
12:30pm – 1:30pm
JW Marriot Salon D

Join Andrew Keen, Elaine Weidman-Grunewalk from Ericsson, Gary Shapiro of Consumer Technology Association and John Donovan from AT&T as they explore game-changing technologies and disruptive innovations and the sharing economy bring the power to improve our lives and what are the best practices that allow “Technology for Good” to authentically come into play with both the bottom line and corporate responsibility and community engagement.

13. Turning Inspiration Into Action on Instagram 12:30pm – 1:30pm
Hyatt Regency Ballroom 1

With over 600 million users, Instagram is the 2nd largest platform behind Facebook. From curated content to real life moments, Instagram is a place for inspiration and discovery. But how can marketers move inspiration and discovery to action? In this session, Instagram’s Michael Hondorp, the retail lead for the brand, will discuss the most innovative ways brands are driving impact with Instagram. From using ad formats in unexpected ways, to developing ideas customized for the feed, attendees will leave inspired to think differently about creating for the platform.

14. Interactive Keynote: Adam Grant 2:00pm – 3:00pm
Convention Center Ballroom D

Wharton’s top-rated professor, a New York Times writer on work and psychology, and author of Originals: How Non-Conformists Rule the World and Give and Take: Why Helping Others Drives Our Success. Grant has been recognized as one of the world’s 25 most influential management thinkers, and Fortune’s 40 under 40.

15. Kimbal Musk on Trust: The Currency of Our Generation 3:30pm – 4:30pm
Convention Center Ballroom EFG

Musk sits down with Fast Company magazine’s Amy Farley exploring the ability of consumers to uncover truth and authenticity in seconds with the help of the Internet is creating incredible opportunities in the food industry. As cofounder of The Kitchen, a family of businesses working in tandem to bring #realfood to everyone, he will discuss how farmers, consumers, and companies are demanding and delivering trust back to the table.

MARCH 14th


16. Investing to Change The World
9:30am – 10:30am
Convention Center Ballroom EFG

This panel will offer practical and powerful solutions for people who want to generate positive impact on society through their investments. Join Ben Jealous and Karina Funk of Kapor Capital, with Dune Thorne from the Brown Advisory and Victoria Fram of Village Capital as they explore the forefront of impact investing and will explore opportunities that range from green bonds to public equities to private equity investments. You can generate profits AND progress by investing in companies with cutting-edge environmental strategies, in bonds that fund clean energy or support low-income communities, and in innovative private investments that seek to drive social change.

17. National Geographic Explorers Changing the World 11:00am – 12:00pm
JW Marriott Room 203-204

National Geographic pushes the boundaries of exploration to further our understanding of the planet and empower us all to generate solutions for a healthier and more sustainable future. Meet the Emerging Explorers—fearless young scientists, conservationists, storytellers, and innovators who are harnessing technology to expand the frontiers of exploration. Join a discussion about taking risks, being bold and failing forward to change the world through technology for good with National Geographic Explorers Topher White and Erika Bergman and CEO Gary Knell.

18. How to Fundraise Without Silicon Valley 3:30pm – 4:30pm
Hilton Salon C

We are witnessing a new wave of investment and entrepreneurship in the United States. How can we level the playing field for women-entrepreneurs and entrepreneurs of color to fund, grow and scale their thriving businesses? Learn both investor and entrepreneur perspectives on what it takes to build and back inspiring companies and bring the deal process to life for diverse founders. Join Earl Robinson of Consequent Capital, Sarah Koch of the Case Foundation, Nicole Sanchez of eCreditHero and Carolyn Rodz of Circular Board for this engaging discussion.

MARCH 15th


19. Nonprofits Get the Keys to the VR Kingdom
12:30pm – 1:30pm
JW Marriot Salon 3-4

Virtual Reality has been touted as the ultimate empathy engine, immersing viewers in experiences that can open their eyes and create personalized memories for important causes. To widen the reach of this unique immersive technology to deserving nonprofits, Oculus has created the “VR for Good” workshop that pairs budding filmmakers with veteran VR talent to craft powerful storytelling pieces for a variety of featured charities and causes. Participants in the inaugural launch of this program will discuss their process in collaborating with these nonprofits and how the program combats the pitfalls that worthy causes often face with innovative marketing approaches.

20. How Brands Do Well By Doing Good 3:30pm – 4:30pm
JW Marriot Salon D

Cynics believe a marketer’s biggest goal is to get a consumer to click on an ad and purchase a product. This is especially true when it comes to digital advertising, which is immediately measurable, both in its success and failure. That’s what we call short-term thinking. The best brands think about themselves—and their stories—in the long term. They consider how to connect with consumers in a way that feels authentic, and that communicates something about what the brand stands for, something that goes far beyond whichever product they’re currently peddling. Upworthy presents the brands that do well by doing good.

Have a session or event that the team shouldn’t miss? Tweet us @CaseFoundation. We look forward to seeing you there!

Our Most Popular Blogs of 2016

As we kick off the new year, we are taking a look back at our most popular blogs from 2016 to revisit key moments that inspired us here at the Case Foundation. We’ve collected the 10 most popular pieces—as determined by our community of readers. These blogs represent our areas of work in catalyzing movements and inspiring ideas that can change the world. We hope thes will remind us all to be bold, take risks and fail forward together around the issues you care most about in the coming year!

  1. Our Fearless Journey From Mission to Movements, by Jean Case

2016 was a year of transition for many, and the Case Foundation was no different. In August, our CEO Jean Case wrote about the journey we have taken from mission to movements, and how—as we have taken a journey of self-exploration and come to better understand our work & DNA—the Case Foundation has reframed our work. We’ve always been in the business of transformative change, but have come to realize that our real “special sauce” is that we use a Be Fearless approach to catalyze movements around social innovation and tip the scales form intention to action.

  1. Words Matter: How Should We Talk About Impact Investing?, by Jean Case

In March, our CEO Jean Case joined partners from Omidyar Network, Ford Foundation and MacArthur Foundation, together with the Global Impact Investing Network and the Global Social Impact Investing Steering Group, to unveil research that tracked and analyzed coverage of the topic of impact investing in traditional and social media and shared insight into how the way we talk about impact investing can play a powerful role in informing, educating and activating people around the movement.

  1. Trailblazing Women in Impact Investing, by Sheila Herrling

2016 was a year of momentum for Impact Investing. From the Treasury Department and IRS’s release of new PRI regulations, to high profile new social impact funds like TPG’s $2 billion Rise fund, it’s evident that the movement is picking up steam. And another noticeable trend has stood out: women are emerging as a driving force behind its growth. In August, our SVP of Social Innovation, Sheila Herrling, wrote what would go on to become our second most popular blog post of the year, highlighting these trailblazing women in Impact Investing. We can’t wait to see the momentum continue in 2017.

  1. The 2016 Millennial Impact Report – Phase 1, by Emily Yu

One of the hottest topics of 2016 was the election, so it is not surprising that on of our top blog posts of the year was about our Millennial Impact Report, which looked at how Millennials were engaging with the election and how the election effected their cause engagement. Among our top blogs was also “Millennials Cast Their Vote For Cause Engagement,” another post on the Millennial Impact Report, this time about Phase 2.

  1. 2016 Conferences On Our Radar, by Jade Floyd

2016 was an action packed year for the Case Foundation, and much of the great momentum we saw this year was fueled by wonderful in-person interactions at conferences and convenings. From SXSW, to SOCAP, to crisscrossing the country for #FacesofFounders activations at the White House, the New York Stock Exchange, Forbes 30 Under 30 Summit, Google’s headquarters and more, we loved getting the chance to reach beyond our bubbles and meet so many changemakers face-to-face. Keep an eye out for our upcoming list of 2017 Conferences On Our Radar.

  1. Twitter Lists:

We’ve loved the conversations we have and information we learn from the engaged social impact communities on Twitter. In 2015 we started a series of Twitter lists to help people join in these conversations and better know who to follow to find out more about topics we care deeply about. Several of these lists made it into our top blog posts of 2016:

  1. The Myth of the E-Word, by Sheila Herrling

Our Myth of the Entrepreneur series was started in the fall of 2015 to take a critical look at the common stories and myths told in startup culture, and as it continued into 2016, it was clear that the myths were striking a chord with our readers. The Myth of the “E Word” post contemplated the term “entrepreneur” itself as a possible barrier to expanding and diversifying entrepreneurship. “The Myth of STEM; The Only Way,” and “The Myth of the Coasts” also found their way into our top blog posts this year. We look forward to busting more myths in 2017 that are holding us back and breaking down barriers to entrepreneurship faced by women and entrepreneurs of color.

  1. One Fearless Question that Paved the Way for Women in Government, by Jean Case

On International Women’s Day, our CEO Jean Case shared a story about the fearless trailblazers Vera Glaser and Barbara Hackman Franklin. Vera Glaser’s #BeFearless question to President Richard Nixon questioning why more women were not a part of his cabinet set off an effort, headed by Barbara Hackman Franklin, that changed women’s access to high-level appointments in federal government. Our readers also enjoyed other Be Fearless examples that made it into our top blog post lists, such as our spotlight on the Robert Wood Johnson Foundation and Jean’s blog post “Confronting Risk in Today’s Nonprofits.” You can learn more about how to Be Fearless in your pursuit of social good on our Be Fearless Hub.

  1. What’s Trending—Using Your Business as a Force For Good, by Sheila Herrling and Hardik Savalia

We are proud to partner with B Lab and their ground breaking work to help businesses identify and measure their social impact, and through the popularity of this blog post, it is clear that our readers are also excited about the potential of the B Impact Assessment. We’re excited that the Assessment can help all businesses, not just certified B Corps, to join the movement to redefine success for business, and measure their ability to build stronger communities, create environmentally sustainable operations or cultivate empowering employment opportunities.

  1. Innovation Madness: Elite Eight, by Jessica Zetzman

In conjunction with the NCAA Tournament, the Case Foundation decided to put our own twist on March Madness and introduced Innovation Madness, a celebration of Women’s History Month and the women who have been influential innovators in exploration, business and the STEM fields—yet are not recognized as often as their male counterparts. Our whole staff got in on the fun, chosing their favorite innovators, and we loved that hundreds of people voted and participated in Innovation Madness on social media. Check out the original bracket, the Elite Eight, the Final Four and the Champion.

We are thrilled that these blog posts resonated with our readers in 2016, and look forward to continuing great conversations on and offline in 2017. Tell us what you want to read more about by using #CaseBlogs on Twitter.

#FacesofFounders Puts Entrepreneurship Front-And-Center at Forbes Under 30 Summit

The #FacesofFounders campaign, designed to highlight the dynamism and diversity of the modern entrepreneur, is in full force. Entrepreneurs from all walks of life and perspectives are uploading their photos and telling their stories at facesoffounders.org. The stories and the photos bring to life the fact that there has been a redefinition of who is and can be an entrepreneur.

In addition to uploading photos and stories at facesoffounders.org, we are taking our #FacesofFounders campaign and photo booth on the road. Last week we were in Boston with the Blackstone Charitable Foundation where we welcomed guests to the Forbes Under 30 Summit. At the event, hundreds of entrepreneurs snapped their photos and shared their stories of innovation.

While the #FacesofFounders photo booth was working overtime, we met with hundreds of founders, hosted Facebook Live conversations and watched insightful discussions with entrepreneurs from across the globe geared towards the topic of inclusivity. While there were many standouts at this event, in our opinion, these were the all-stars who stole the show and are representative of the changing face of entrepreneurship.

forbes-under-30-summit-body-image

  1. Founders Hayley Barna of First Round Capital and Birchbox, along with Lisa Falzone of Revel Systems, Jennifer Hyman of Rent the Runway and Marcella Sapone of Hello Alfred are changing the narrative around who is and can be an entrepreneur. On stage, they joined Janey Whiteside of American Express in a conversation on the changing face of entrepreneurship and how, by unlocking more flow of social capital, financial capital and knowledge capital, we can cultivate more women entrepreneurs.
  1. Christopher Gray, co-founder of Scholly, sat down with us in a Facebook Live interview for a conversation on the challenges he faced as a young Millennial founder and how we all can engage to change the narrative about what it means to be an entrepreneur.
  1. Trevor Wilkins, co-founder of Küdzoo, built a free mobile app where students cash in their grades for rewards. He shared with us during Facebook Live how the brand is leveraging incentives to motivate and reward students, and his experience building the brand as a founder of color.
  1. Sir Richard Branson took the stage for a conversation on breaking records, barriers and borders. He was joined by other top entrepreneurs Tyler Haney of Outdoor Voices, Payal Kadakla of ClassPass and James Proud of Hello, Inc. in discussion around the best ways to cause disruption, create change and achieve game-changing success.
  1. Eric Delgado and Victoria Weiss, co-founders of Rope Lace Supply and students at the University of Central Florida (UCF), joined us for a Facebook Live conversation on how the brand has grown from $300 to nearly $1 million in revenue in just three short years. The founders are part of the Blackstone LaunchPad at UCF, a program that provides one-on-one startup coaching, seminars and access to a mentor network and subject-matter experts and their story is a compelling reminder of how the entrepreneurs from all ages can succeed.
  1. Actor and investor Ashton Kutcher, Guy Oseary of Sound Ventures, and Peter Boyce II of Rough Draft Ventures hosted the $1 Million Forbes Under 30 Pitch Competition. More than 1,000 Under 30 entrepreneurs entered for the opportunity to pitch their project and the final four competed on stage at Faneuil Hall for the grand prize—an investment from Kutcher, Oseary and Rough Draft Ventures/General Catalyst, as well as an advertising campaign in Forbes. Atlanta-Based honorCode, founded by Jeffery Martin to teach the intersection of computer programming and entrepreneurship to our communities’ most vulnerable youth, walked away with the highly sought after prize.

Check out the faces of several of these entrepreneurs and their supporters who are joining the movement to change who is and can be a founder on FacesofFounders.org, and be sure to show your support for entrepreneurship for all by sharing your photo and stories there as well. Read more about the 600 entrepreneurs and changemakers who are part of this year’s 2016 Forbes Under 30 class HERE.

Disclosure: Steve Case has made a personal investment in Scholly.

SOCAP 2016: A New Chapter

Social Capital Markets (SOCAP) is a conference series dedicated to exploring, innovating and collaborating around the ideas and solutions that can increase the flow of capital toward social good. The annual flagship event concluded last week at the historic Fort Mason Center in San Francisco, CA.

SOCAP has played a special role within the Impact Investing field since the first conference in 2008. It has continued to draw crowds of impact investors, social enterprises, field-builders and thought-leaders to discuss the latest and greatest in Impact Investing.

In recent years, particularly as the Impact Investing movement has gained serious traction, the need for SOCAP to expand beyond “the choir” to include major investors—inclusive of asset managers and owners—has never been more important. Similarly, the need to shift conversations from Impact Investing being an “emerging field” to a “growing industry” has been much needed.

We observed that shift this year, and were happy to be a part of it.

Members of the Case Foundation team travelled to SOCAP last week to engage in a global conversation around money and meaning. We left with a renewed sense of inspiration, as well as fresh ideas for collaboration. Here are a few of our key takeaways from the week:

1. We’re no longer discussing the “emerging field” of Impact Investing. It has emerged.

Since the Impact Investing field was first formalized, much of the conference has focused around persuading broad audiences to embrace it. For the impact community, it has been particularly challenging to bring along mainstream investors to explore another tool in their investment toolbox.

This year, however, numerous individuals in the opening plenaries, panels, sessions and breakouts had a different message. No longer were experts advocating for the importance of Impact Investing, but rather that Impact Investing is already here. In a time of finite resources, heightened importance around business sustainability, need for holistic risk assessment and demand for matching capital with individual values, the question of whether Impact Investing is real has been answered.

Instead, there was an intentional pivot to “how?” How do we make Impact Investing tools broadly accessible to diverse markets and audiences? How do we equip wealth advisors, CIOs and institutional investors with the knowledge, training and resources they need to explore the integration of Impact Investing into their product suite? How do fiduciaries continue to meet stringent expectations around their financial duty, while also responsibly integrating impact? The signaling here is critical, and we were pleased to see the thoughtful and creative conversations around how to address these questions.

To dig deeper, check out a recap of our session on Thursday about leveraging the advisor community as a gateway to Impact Investing.

2. Levelling the entrepreneurship playing field is a must.

Just as the rhetoric around Impact Investing has changed in recent years, so has the conversation around entrepreneurship. At SOCAP, a concentrated effort has been made to provide entrepreneurs with a chance to connect, pitch and seek mentorship. But that’s not the only way the conversation has changed; an entire track of the conference this year focused on inclusive entrepreneurship. These sessions tackled important topics of diversity and inclusion across race and gender within entrepreneurship, and brought to light both critical shortcomings and tremendous benefits from access and opportunity for all of our changemakers.

At the Case Foundation, entrepreneurship has always been a big part of how we think about our movement catalyzation efforts. For nearly 20 years, we’ve continued to believe in entrepreneurship as a driving force behind growth, development—and importantly—inclusion. To that end, SOCAP was an opportunity to give a sneak peek of our #FacesofFounders campaign with a photo and storytelling booth at the Festival Pavilion. In partnership with the Blackstone Charitable Foundation, the Case Foundation’s #FacesofFounders campaign will shine a spotlight on the millions of diverse entrepreneurs in America, and reinforce the importance of an inclusive approach to entrepreneurship. Entrepreneurs and supporters of entrepreneurs were invited to take free headshots, share their stories, showcase their varied backgrounds and share their journeys of learning and success.

SOCAP Photo Booth

Check out a recording of Senior Vice President Sheila Herrling’s lively panel, Am I an Entrepreneur?, with changemakers Monique Woodard, Tony Tolentino and Kelechi Anyadiegwu.

3. Transparency is essential.

In the Impact Investing space, metrics, measurement and the data that supports these activities have observed a transformation in both necessity and importance. Often considered a cumbersome demand of early Impact Investing activity, measurement, tracking and transparency are essential in getting the field to scale.

During SOCAP, we co-hosted a standing room only session on open data for social good with ImpactSpace and SODA. Investors, entrepreneurs and field-builders crowded in to watch rapid-fire presentations from data-powered platform creators, who have all committed to innovate around the way we gather and share data. This is indicative of a growing community of data experts and stakeholders looking to advance the practice of effective collaboration through powerful, user-friendly tools.

Network Map Body

At the Case Foundation, our movement building efforts have included collaborative partnerships to sophisticate and streamline data accessibility, including impact measurement, investment reporting and research. Our work on the Impact Investing Network Map is one such way we’re hoping to bring in investors and organizations looking to engage in the space. Primarily, the Map will allow a visual overlay of transaction-led relationships across the Impact Investing industry and enable users to filter information by asset class, geography, and impact area. Through a partnership with ImpactSpace, and using data from CrunchBase, we’re hoping to demonstrate just where the relationships exist, tangibly bust through the myth that the field is still nascent, and work together to change how we talk about data.

Want to check out more on the Impact Investing Network Map? Sign up to be an early tester and submit your data directly to the platform!

We were thrilled to see our movement areas—Impact Investing and Inclusive Entrepreneurship—collide at SOCAP, and witness the momentum building around each of them. We look forward to continuing to forge strong partnerships in these areas, to build on these movements and reach tipping point.

VIDEO: Inclusive Entrepreneurship at MCON 2016

 This post was written by Calvin Millien, Case Foundation intern.

At MCON 2016 this past June, one of the themes attendees explored was around inclusive entrepreneurship—lifting up all entrepreneurs, particularly women and people of color, in all places in order to create stronger communities, close the opportunity gap and scale creative solutions to persistent problems.

To delve into this subject, Derrick Feldmann, Founder of Achieve and MCON, hosted two special panelists: Karla Monterroso of Code2040, an organization that provides $40,000 to seven entrepreneurs of color determined to turn their ideas into reality; and Brian Ferguson of Start Line, an online platform designed to equip returning, formerly incarcerated citizens with the tools necessary to become active and entrepreneurial contributors to our society. Together, they discuss the entrepreneurial landscape and realities for Black and LatinX communities specifically. Hear their insights into how together, we can support inclusive entrepreneurship.

To see more from these great speakers, check out their exclusive Facebook Live interview with the Case Foundation’s own Jade Floyd.

Video: Georgetown Cupcake Founders At MCON 2016

This post was written by Calvin Millien, Case Foundation intern.

Each year, MCON, the Millennial Engagement Conference, through its array of dynamic speakers, has highlighted the many ways Millennials are making the world a better place. Whether they’re enlightening the audience on environmental conditions, discussing how to leverage arts for social good or inspiring others through their entrepreneurial endeavors, MCON speakers masterfully propel audiences to move from interest to action.

This year’s MCON was no exception thanks to speakers like “The Cupcake Sisters,” Katherine Kallinis Berman and Sophie Kallinis LaMontagne. These shining examples of entrepreneurship, have scaled Georgetown Cupcake into a nationwide success. To provide a bit more insight on this growth, DC’s most famous bakers shared how passion, connection and impact have made this possible. Check it out here:

And if you just can’t get enough of these incredible entrepreneurial sisters, check out our behind the scenes Facebook Live interview with them.