Our Most Popular Blogs of 2016

As we kick off the new year, we are taking a look back at our most popular blogs from 2016 to revisit key moments that inspired us here at the Case Foundation. We’ve collected the 10 most popular pieces—as determined by our community of readers. These blogs represent our areas of work in catalyzing movements and inspiring ideas that can change the world. We hope thes will remind us all to be bold, take risks and fail forward together around the issues you care most about in the coming year!

  1. Our Fearless Journey From Mission to Movements, by Jean Case

2016 was a year of transition for many, and the Case Foundation was no different. In August, our CEO Jean Case wrote about the journey we have taken from mission to movements, and how—as we have taken a journey of self-exploration and come to better understand our work & DNA—the Case Foundation has reframed our work. We’ve always been in the business of transformative change, but have come to realize that our real “special sauce” is that we use a Be Fearless approach to catalyze movements around social innovation and tip the scales form intention to action.

  1. Words Matter: How Should We Talk About Impact Investing?, by Jean Case

In March, our CEO Jean Case joined partners from Omidyar Network, Ford Foundation and MacArthur Foundation, together with the Global Impact Investing Network and the Global Social Impact Investing Steering Group, to unveil research that tracked and analyzed coverage of the topic of impact investing in traditional and social media and shared insight into how the way we talk about impact investing can play a powerful role in informing, educating and activating people around the movement.

  1. Trailblazing Women in Impact Investing, by Sheila Herrling

2016 was a year of momentum for Impact Investing. From the Treasury Department and IRS’s release of new PRI regulations, to high profile new social impact funds like TPG’s $2 billion Rise fund, it’s evident that the movement is picking up steam. And another noticeable trend has stood out: women are emerging as a driving force behind its growth. In August, our SVP of Social Innovation, Sheila Herrling, wrote what would go on to become our second most popular blog post of the year, highlighting these trailblazing women in Impact Investing. We can’t wait to see the momentum continue in 2017.

  1. The 2016 Millennial Impact Report – Phase 1, by Emily Yu

One of the hottest topics of 2016 was the election, so it is not surprising that on of our top blog posts of the year was about our Millennial Impact Report, which looked at how Millennials were engaging with the election and how the election effected their cause engagement. Among our top blogs was also “Millennials Cast Their Vote For Cause Engagement,” another post on the Millennial Impact Report, this time about Phase 2.

  1. 2016 Conferences On Our Radar, by Jade Floyd

2016 was an action packed year for the Case Foundation, and much of the great momentum we saw this year was fueled by wonderful in-person interactions at conferences and convenings. From SXSW, to SOCAP, to crisscrossing the country for #FacesofFounders activations at the White House, the New York Stock Exchange, Forbes 30 Under 30 Summit, Google’s headquarters and more, we loved getting the chance to reach beyond our bubbles and meet so many changemakers face-to-face. Keep an eye out for our upcoming list of 2017 Conferences On Our Radar.

  1. Twitter Lists:

We’ve loved the conversations we have and information we learn from the engaged social impact communities on Twitter. In 2015 we started a series of Twitter lists to help people join in these conversations and better know who to follow to find out more about topics we care deeply about. Several of these lists made it into our top blog posts of 2016:

  1. The Myth of the E-Word, by Sheila Herrling

Our Myth of the Entrepreneur series was started in the fall of 2015 to take a critical look at the common stories and myths told in startup culture, and as it continued into 2016, it was clear that the myths were striking a chord with our readers. The Myth of the “E Word” post contemplated the term “entrepreneur” itself as a possible barrier to expanding and diversifying entrepreneurship. “The Myth of STEM; The Only Way,” and “The Myth of the Coasts” also found their way into our top blog posts this year. We look forward to busting more myths in 2017 that are holding us back and breaking down barriers to entrepreneurship faced by women and entrepreneurs of color.

  1. One Fearless Question that Paved the Way for Women in Government, by Jean Case

On International Women’s Day, our CEO Jean Case shared a story about the fearless trailblazers Vera Glaser and Barbara Hackman Franklin. Vera Glaser’s #BeFearless question to President Richard Nixon questioning why more women were not a part of his cabinet set off an effort, headed by Barbara Hackman Franklin, that changed women’s access to high-level appointments in federal government. Our readers also enjoyed other Be Fearless examples that made it into our top blog post lists, such as our spotlight on the Robert Wood Johnson Foundation and Jean’s blog post “Confronting Risk in Today’s Nonprofits.” You can learn more about how to Be Fearless in your pursuit of social good on our Be Fearless Hub.

  1. What’s Trending—Using Your Business as a Force For Good, by Sheila Herrling and Hardik Savalia

We are proud to partner with B Lab and their ground breaking work to help businesses identify and measure their social impact, and through the popularity of this blog post, it is clear that our readers are also excited about the potential of the B Impact Assessment. We’re excited that the Assessment can help all businesses, not just certified B Corps, to join the movement to redefine success for business, and measure their ability to build stronger communities, create environmentally sustainable operations or cultivate empowering employment opportunities.

  1. Innovation Madness: Elite Eight, by Jessica Zetzman

In conjunction with the NCAA Tournament, the Case Foundation decided to put our own twist on March Madness and introduced Innovation Madness, a celebration of Women’s History Month and the women who have been influential innovators in exploration, business and the STEM fields—yet are not recognized as often as their male counterparts. Our whole staff got in on the fun, chosing their favorite innovators, and we loved that hundreds of people voted and participated in Innovation Madness on social media. Check out the original bracket, the Elite Eight, the Final Four and the Champion.

We are thrilled that these blog posts resonated with our readers in 2016, and look forward to continuing great conversations on and offline in 2017. Tell us what you want to read more about by using #CaseBlogs on Twitter.

#FacesofFounders Puts Entrepreneurship Front-And-Center at Forbes Under 30 Summit

The #FacesofFounders campaign, designed to highlight the dynamism and diversity of the modern entrepreneur, is in full force. Entrepreneurs from all walks of life and perspectives are uploading their photos and telling their stories at facesoffounders.org. The stories and the photos bring to life the fact that there has been a redefinition of who is and can be an entrepreneur.

In addition to uploading photos and stories at facesoffounders.org, we are taking our #FacesofFounders campaign and photo booth on the road. Last week we were in Boston with the Blackstone Charitable Foundation where we welcomed guests to the Forbes Under 30 Summit. At the event, hundreds of entrepreneurs snapped their photos and shared their stories of innovation.

While the #FacesofFounders photo booth was working overtime, we met with hundreds of founders, hosted Facebook Live conversations and watched insightful discussions with entrepreneurs from across the globe geared towards the topic of inclusivity. While there were many standouts at this event, in our opinion, these were the all-stars who stole the show and are representative of the changing face of entrepreneurship.

forbes-under-30-summit-body-image

  1. Founders Hayley Barna of First Round Capital and Birchbox, along with Lisa Falzone of Revel Systems, Jennifer Hyman of Rent the Runway and Marcella Sapone of Hello Alfred are changing the narrative around who is and can be an entrepreneur. On stage, they joined Janey Whiteside of American Express in a conversation on the changing face of entrepreneurship and how, by unlocking more flow of social capital, financial capital and knowledge capital, we can cultivate more women entrepreneurs.
  1. Christopher Gray, co-founder of Scholly, sat down with us in a Facebook Live interview for a conversation on the challenges he faced as a young Millennial founder and how we all can engage to change the narrative about what it means to be an entrepreneur.
  1. Trevor Wilkins, co-founder of Küdzoo, built a free mobile app where students cash in their grades for rewards. He shared with us during Facebook Live how the brand is leveraging incentives to motivate and reward students, and his experience building the brand as a founder of color.
  1. Sir Richard Branson took the stage for a conversation on breaking records, barriers and borders. He was joined by other top entrepreneurs Tyler Haney of Outdoor Voices, Payal Kadakla of ClassPass and James Proud of Hello, Inc. in discussion around the best ways to cause disruption, create change and achieve game-changing success.
  1. Eric Delgado and Victoria Weiss, co-founders of Rope Lace Supply and students at the University of Central Florida (UCF), joined us for a Facebook Live conversation on how the brand has grown from $300 to nearly $1 million in revenue in just three short years. The founders are part of the Blackstone LaunchPad at UCF, a program that provides one-on-one startup coaching, seminars and access to a mentor network and subject-matter experts and their story is a compelling reminder of how the entrepreneurs from all ages can succeed.
  1. Actor and investor Ashton Kutcher, Guy Oseary of Sound Ventures, and Peter Boyce II of Rough Draft Ventures hosted the $1 Million Forbes Under 30 Pitch Competition. More than 1,000 Under 30 entrepreneurs entered for the opportunity to pitch their project and the final four competed on stage at Faneuil Hall for the grand prize—an investment from Kutcher, Oseary and Rough Draft Ventures/General Catalyst, as well as an advertising campaign in Forbes. Atlanta-Based honorCode, founded by Jeffery Martin to teach the intersection of computer programming and entrepreneurship to our communities’ most vulnerable youth, walked away with the highly sought after prize.

Check out the faces of several of these entrepreneurs and their supporters who are joining the movement to change who is and can be a founder on FacesofFounders.org, and be sure to show your support for entrepreneurship for all by sharing your photo and stories there as well. Read more about the 600 entrepreneurs and changemakers who are part of this year’s 2016 Forbes Under 30 class HERE.

Disclosure: Steve Case has made a personal investment in Scholly.

SOCAP 2016: A New Chapter

Social Capital Markets (SOCAP) is a conference series dedicated to exploring, innovating and collaborating around the ideas and solutions that can increase the flow of capital toward social good. The annual flagship event concluded last week at the historic Fort Mason Center in San Francisco, CA.

SOCAP has played a special role within the Impact Investing field since the first conference in 2008. It has continued to draw crowds of impact investors, social enterprises, field-builders and thought-leaders to discuss the latest and greatest in Impact Investing.

In recent years, particularly as the Impact Investing movement has gained serious traction, the need for SOCAP to expand beyond “the choir” to include major investors—inclusive of asset managers and owners—has never been more important. Similarly, the need to shift conversations from Impact Investing being an “emerging field” to a “growing industry” has been much needed.

We observed that shift this year, and were happy to be a part of it.

Members of the Case Foundation team travelled to SOCAP last week to engage in a global conversation around money and meaning. We left with a renewed sense of inspiration, as well as fresh ideas for collaboration. Here are a few of our key takeaways from the week:

1. We’re no longer discussing the “emerging field” of Impact Investing. It has emerged.

Since the Impact Investing field was first formalized, much of the conference has focused around persuading broad audiences to embrace it. For the impact community, it has been particularly challenging to bring along mainstream investors to explore another tool in their investment toolbox.

This year, however, numerous individuals in the opening plenaries, panels, sessions and breakouts had a different message. No longer were experts advocating for the importance of Impact Investing, but rather that Impact Investing is already here. In a time of finite resources, heightened importance around business sustainability, need for holistic risk assessment and demand for matching capital with individual values, the question of whether Impact Investing is real has been answered.

Instead, there was an intentional pivot to “how?” How do we make Impact Investing tools broadly accessible to diverse markets and audiences? How do we equip wealth advisors, CIOs and institutional investors with the knowledge, training and resources they need to explore the integration of Impact Investing into their product suite? How do fiduciaries continue to meet stringent expectations around their financial duty, while also responsibly integrating impact? The signaling here is critical, and we were pleased to see the thoughtful and creative conversations around how to address these questions.

To dig deeper, check out a recap of our session on Thursday about leveraging the advisor community as a gateway to Impact Investing.

2. Levelling the entrepreneurship playing field is a must.

Just as the rhetoric around Impact Investing has changed in recent years, so has the conversation around entrepreneurship. At SOCAP, a concentrated effort has been made to provide entrepreneurs with a chance to connect, pitch and seek mentorship. But that’s not the only way the conversation has changed; an entire track of the conference this year focused on inclusive entrepreneurship. These sessions tackled important topics of diversity and inclusion across race and gender within entrepreneurship, and brought to light both critical shortcomings and tremendous benefits from access and opportunity for all of our changemakers.

At the Case Foundation, entrepreneurship has always been a big part of how we think about our movement catalyzation efforts. For nearly 20 years, we’ve continued to believe in entrepreneurship as a driving force behind growth, development—and importantly—inclusion. To that end, SOCAP was an opportunity to give a sneak peek of our #FacesofFounders campaign with a photo and storytelling booth at the Festival Pavilion. In partnership with the Blackstone Charitable Foundation, the Case Foundation’s #FacesofFounders campaign will shine a spotlight on the millions of diverse entrepreneurs in America, and reinforce the importance of an inclusive approach to entrepreneurship. Entrepreneurs and supporters of entrepreneurs were invited to take free headshots, share their stories, showcase their varied backgrounds and share their journeys of learning and success.

SOCAP Photo Booth

Check out a recording of Senior Vice President Sheila Herrling’s lively panel, Am I an Entrepreneur?, with changemakers Monique Woodard, Tony Tolentino and Kelechi Anyadiegwu.

3. Transparency is essential.

In the Impact Investing space, metrics, measurement and the data that supports these activities have observed a transformation in both necessity and importance. Often considered a cumbersome demand of early Impact Investing activity, measurement, tracking and transparency are essential in getting the field to scale.

During SOCAP, we co-hosted a standing room only session on open data for social good with ImpactSpace and SODA. Investors, entrepreneurs and field-builders crowded in to watch rapid-fire presentations from data-powered platform creators, who have all committed to innovate around the way we gather and share data. This is indicative of a growing community of data experts and stakeholders looking to advance the practice of effective collaboration through powerful, user-friendly tools.

Network Map Body

At the Case Foundation, our movement building efforts have included collaborative partnerships to sophisticate and streamline data accessibility, including impact measurement, investment reporting and research. Our work on the Impact Investing Network Map is one such way we’re hoping to bring in investors and organizations looking to engage in the space. Primarily, the Map will allow a visual overlay of transaction-led relationships across the Impact Investing industry and enable users to filter information by asset class, geography, and impact area. Through a partnership with ImpactSpace, and using data from CrunchBase, we’re hoping to demonstrate just where the relationships exist, tangibly bust through the myth that the field is still nascent, and work together to change how we talk about data.

Want to check out more on the Impact Investing Network Map? Sign up to be an early tester and submit your data directly to the platform!

We were thrilled to see our movement areas—Impact Investing and Inclusive Entrepreneurship—collide at SOCAP, and witness the momentum building around each of them. We look forward to continuing to forge strong partnerships in these areas, to build on these movements and reach tipping point.

VIDEO: Inclusive Entrepreneurship at MCON 2016

 This post was written by Calvin Millien, Case Foundation intern.

At MCON 2016 this past June, one of the themes attendees explored was around inclusive entrepreneurship—lifting up all entrepreneurs, particularly women and people of color, in all places in order to create stronger communities, close the opportunity gap and scale creative solutions to persistent problems.

To delve into this subject, Derrick Feldmann, Founder of Achieve and MCON, hosted two special panelists: Karla Monterroso of Code2040, an organization that provides $40,000 to seven entrepreneurs of color determined to turn their ideas into reality; and Brian Ferguson of Start Line, an online platform designed to equip returning, formerly incarcerated citizens with the tools necessary to become active and entrepreneurial contributors to our society. Together, they discuss the entrepreneurial landscape and realities for Black and LatinX communities specifically. Hear their insights into how together, we can support inclusive entrepreneurship.

To see more from these great speakers, check out their exclusive Facebook Live interview with the Case Foundation’s own Jade Floyd.

Video: Georgetown Cupcake Founders At MCON 2016

This post was written by Calvin Millien, Case Foundation intern.

Each year, MCON, the Millennial Engagement Conference, through its array of dynamic speakers, has highlighted the many ways Millennials are making the world a better place. Whether they’re enlightening the audience on environmental conditions, discussing how to leverage arts for social good or inspiring others through their entrepreneurial endeavors, MCON speakers masterfully propel audiences to move from interest to action.

This year’s MCON was no exception thanks to speakers like “The Cupcake Sisters,” Katherine Kallinis Berman and Sophie Kallinis LaMontagne. These shining examples of entrepreneurship, have scaled Georgetown Cupcake into a nationwide success. To provide a bit more insight on this growth, DC’s most famous bakers shared how passion, connection and impact have made this possible. Check it out here:

And if you just can’t get enough of these incredible entrepreneurial sisters, check out our behind the scenes Facebook Live interview with them.

SXSW 2017 PanelPicker – Vote Today

Every year the Case Foundation and our partners submit innovative and compelling panel ideas for consideration to be included at South by Southwest Interactive (SXSW). Last year, we were excited to host or be a part of 12 amazing sessions at SXSW, ranging from inclusive entrepreneurship to online movement building through hashtags. All included incredible speakers, invaluable lessons and memorable quotes to walk away with.

This year, we’ve submitted 11 fantastic panel ideas for the SXSW PanelPicker process, and we need your help to vote to get them to SXSW 2017. Below are descriptions of each panel, along with the link that takes you directly to the page to vote for that session, and a tweet for you to share with your networks to help spread the word. Find your favorite panels below and be sure to vote by September 2, 2016!

Changing the Face of Entrepreneurship

Vote at: http://panelpicker.sxsw.com/vote/67551

SXSWPanel_Ent4AllJeanHow can we level the playing field for all entrepreneurs—particularly women and people of color—in all places in order to create stronger communities, close the opportunity gap and scale creative solutions to persistent problems? Join tech pioneer and investor Jean Case as she challenges the traditional notions that entrepreneurs are wealthy, white men in this discussion on how women and entrepreneurs of color are fueling economic growth and creating scalable businesses. Talent is everywhere, opportunity is not. Explore the journeys of fearless entrepreneurs of color and women who are changing what it means to be a startup founder.

Speakers:

Tweet this: Talent is everywhere, opportunity is not. Vote for “Changing the Face of Entrepreneurship” in the #SXSWPanelPicker bit.ly/Ent4AllSXSWvote

 

Emerging Explorers Changing the World Through Tech

Vote at: http://panelpicker.sxsw.com/vote/66014

SXSWPanel_ExplorersNational Geographic is one of the world’s largest scientific and education organizations working to turn interest into action—to inspire people to care about the planet and protect it through exploration. Through the Emerging Explorers program, they unite fearless young scientists, conservationists, storytellers, and innovators who are harnessing technology to expand the frontiers of exploration. Join Jean Case and Gary Knell of National Geographic as they highlight the next generation of explorers who are taking risks, being bold and failing forward to change the world through technology for good.

 

Speakers:

Tweet this: #SXSWPanelPicker Vote to hear how @NatGeoExplorers harness #tech to expand frontiers of exploration #BeFearless bit.ly/ExplorersTechSXSWvote

 

Using Data to Unlock Capital

Vote at: http://panelpicker.sxsw.com/vote/66995

SXSWPanel_DataCapitalAcross the country, data scientists and developers are working alongside experts in the impact market to forge connections through data that can scale innovative social businesses. Sounds great! So what’s the problem? Data can be hard to come by and the path to connecting people to good data isn’t always clear. Luckily, a growing number of tools with innovative, data-powered interfaces are being developed right now that empower investors, consumers and entrepreneurs to make informed, socially responsible decisions with strong information. What’s ultimately decided around data transparency and reliability has the potential to change the future of how we invest in and grow transformative ideas.

Speakers:

Tweet this: How can data unlock capital for social impact? Vote to help this panel get to #SXSW #impinv bit.ly/UnlockCapitalSXSWvote

 

How to Fundraise Without Silicon Valley

Vote at: http://panelpicker.sxsw.com/vote/67828

SXSWPanel_FundraiseSVWe are witnessing a new wave of investment and entrepreneurship in the United States. How can we level the playing field for women entrepreneurs and entrepreneurs of color to fund, grow and scale their thriving businesses? Learn both investor and entrepreneur perspectives on what it takes to build and back inspiring companies and bring the deal process to life for diverse founders.

 

 

Speakers:

Tweet this: How can we level the field for women & entrepreneurs of color to fund, grow & scale? Vote this panel to #SXSW bit.ly/FundraiseSXSWvote

 

Best of SXSW

Vote at: http://panelpicker.sxsw.com/vote/68267

SXSWPanel_BLabBusinesses are the engine of economic growth, and B Lab believes that they are also an engine for good social and environmental outcomes. Best of SXSW invites business leaders at SXSW to measure, compare and improve their impact. Take the Quick Impact Assessment to see how your business stacks up, then learn how you can improve your score and your impact. Hear from the B Lab team and meet other local and global business leaders striving to improve the quality of life for their employees, customers and communities. B Lab is seeking to empower all businesses to be a force for good by measuring what matters, and now you can be a part of the movement.

Speakers:

Tweet this: Vote to hear @BCorporation & @CaseFoundation at #SXSW on how business can be a force for #good bit.ly/BestOfSXSWvote

 

Going Live With 2 Billion Of Your Closest Friends

Vote at: http://panelpicker.sxsw.com/vote/66640

SXSWPanel_FBLiveTake a deep dive into Facebook Live with digital leaders from the Case Foundation, AJ+ and Facebook. Explore how brands are captivating audiences and using powerful, real-time storytelling through the largest social media platform in the world. From going live with refugees in the Mediterranean Sea, to bringing Broadway to the digital world, to activating the Millennial generation for good, learn from our panelists’ wealth of experience covering global events and high-profile influencers. This workshop will leave participants with tangible methods to experiment and expand their own Facebook Live activations. Leave with best practices on how to set up a quality broadcast on any budget.

Speakers:

Tweet this: Take a deep dive into #FacebookLive w/digital leaders @CaseFoundation @ajplus @Facebook. Vote for this #SXSW panel: bit.ly/FacebookLiveSXSWvote

 

Follow the Crowd—for Good

Vote at: http://panelpicker.sxsw.com/vote/67780

SXSWPanel_GoodWorldCrowdfunding is changing the landscape for nonprofit fundraising online. Today there is a growing phenomenon, with dozens of platforms helping organizations using crowd-based tools to reach and exceed their fundraising goals. Join digital pioneers and fundraising champions from the Case Foundation, GoodWorld and more as we explore new and tested approaches to crowdfunding, the power of experimentation, how to tailor creative projects for your campaigns, and what’s new in rewards-based fundraising. Learn how to unlock the power of crowdfunding to drive new innovations, advance game-changing projects and ultimately harness energy and dollars to change the world.

Speakers:

Tweet this: Follow the Crowd — for Good! Vote on #SXSWPanelPicker to learn how crowdfunding is changing nonprofit fundraising: bit.ly/CrowdfundingSXSWvote

 

Virtual Reality—A New Lens for Social Change

Vote at: http://panelpicker.sxsw.com/vote/66544

SXSWPanel_VR4GoodVirtual reality is taking the multimedia world by storm. Whether you’ve been transported to Pluto, melting glaciers, or the frontlines of the refugee crisis, immersive video experiences such as these are transforming how stories are being told and experiences are being shared. The ability to bring an issue to life such as hunger, poverty, climate change and countless other challenges is game changing for the social sector. Join us as we explore the new frontiers of virtual reality with leading technology developers and storytellers who are using VR for Good.

 

Speakers:

  • Emily Yu, The Case Foundation (@DCxchange)
  • Sally Smith, The Nexus Fund (@Smith_Sally)
  • Chris Milk  (@milk)

Tweet this: Vote to help the panel “Virtual Reality – A New Lens for Social Change” make it to #SXSW bit.ly/VR4GoodSXSWvote

 

How Elections Change Next Gen Cause Engagement

Vote at: http://panelpicker.sxsw.com/vote/65678

SXSWPanel_10Fact: Millennials value cause engagement. But what happens during an election year? Could politics possibly influence how this generation participates in social causes? In November, we learn not only who the next President of the United States will be, but also, for the first time, we are able to track and document the impact of an election on the way in which Millennials engage with social causes. Through the 2016 Millennial Impact Report, Achieve and the Case Foundation identified what—if any—demographic factors are connected to engagement trends. Join us as we release the final wave of survey results exclusively at SXSW and share how organizations can motivate this generation.

Speakers:

Tweet this: Learn How Elections Change NextGen Cause Engagement – vote to see this panel at #SXSW: bit.ly/NextGenSXSWvote

 

Gaming for Good: Changemaking Becomes A Gamechanger

Vote at: http://panelpicker.sxsw.com/vote/66435

SXSWPanel_Gaming4GoodIncentivizing people to do good is nothing new… but making it fun and entertaining, now that’s a more recent shift in how changemaking is conceived, thought of and done. Whether it is through raising money through crowdfunding platforms; offering prizes in exchange for actions taken; or watching your favorite gamer play a game and tipping them—knowing that a portion of the money will go to support a nonprofit. The increasing popularity of gamification for good online is helping to bring forth new models of engagement that are creating real world solutions to some of society’s most pressing challenges. Find out how games are fundamentally changing how change is made.

 Speakers:

Tweet this: How is #gaming fundamentally changing how change is made? Vote to see this panel @ #SXSW bit.ly/Gaming4GoodSXSWvote

 

How Media Brands Thrive 100+ Years Later

Vote at: http://panelpicker.sxsw.com/vote/65479

SXSWPanel_Media100YrsMore than 200 years of content and rich history exists between the global media powerhouses of National Geographic and Atlantic Magazine. While new technology and changing business models usher in a steady stream of competition, these brands continue to thrive. So what sets them apart? Learn from the media platforms that have adapted over decades and are still publishing today reaching nearly 1 billion consumers across the globe. Explore the evolution of their digital platforms, the shifts in American news consumption, trends that are captivating the media industry, key findings on the habits of the modern news consumer, and the standout traits of the most enduring media brands.

Speakers:

Tweet this: 200+ yrs of experience exist btwn @NatGeo & @TheAtlantic —Vote 4 this #SXSW panel on how 100 yo media brands thrive bit.ly/100yrMediaSXSWvote

5 Lessons From a 128 Year Old Millennial

MCON, the Millennial Engagement Conference, was a resounding success this year. From incredible mainstage speakers and fun and enlightening behind-the-scenes interviews on Facebook Live, to engaging online attendee conversations on social media and in-person networking at official MCON evening events, this year’s MCON festival offered participants three action-packed days. It was incredible to hear from Millennial leaders about how they were changing the world, and to hear from innovative brands on how they are working to engage this cause-driven generation.

You can see all of the MCON mainstage talks on YouTube, but our favorite talk was from our CEO Jean Case, sharing how a brand that is 128 years old, National Geographic, continues to stay relevant today and has cultivated Millennial talent and attention. You can see Jean’s full talk below, complete with her “5 reasons National Geographic is really just a 128 year-old Millennial,” followed by a brief Q&A session with CBS News Anchor Reena Ninan.

Header photo courtesy of MCON.