Cause an uproar

Can you imagine a world without lions? It’s hard to do. Yet these iconic animals, the supreme rulers of the African bush, are facing a dire situation.

In their latest wildlife adventure film, "The Last Lions," National Geographic presents a true, suspense-filled tale of a determined lioness ready to try anything—and willing to risk everything—to keep her family alive. Renowned filmmakers Dereck and Beverly Joubert follow a lone lioness who must overcome extraordinary danger to protect her cubs. Marauding males, crocodile infested waters, a rival pride, herds of stampeding Cape buffalo, and menacing hyenas are just a few of the threats she encounters in her efforts to save her bloodline. This film will make you laugh, cry, and most importantly, it will make you think: about the possibility of a world without lions.

In the last 50 years, lion populations have plummeted from 450,000 to as few as 20,000. Dereck and Beverly Joubert weave their dramatic storytelling and breathtaking, up-close footage around a resonating question: Are this lioness and her young to be among the last lions? Or will we as humans, having seen how tough, courageous and poignant their lives in the wild are, be moved to make a difference?

National Geographic has launched the “Cause an Uproar” campaign, bringing together online, social media and mobile elements,in order to draw attention to this issue. In addition, we are donating profits from the film to big cat conservation in Africa. There are some simple, yet important, ways that you can help to cause your own uproar:

-Support the film: Theaters are listed at www.thelastlions.com, as well as has links to CauseanUproar.org and a wealth of information about the film and the filmmakers.

-Join the Facebook Community: Like the film’s Facebook page to see film clips, deleted scenes, exclusive photos, and more!

-Trailer Donation Campaign: National Geographic will donate ten cents for each trailer view on YouTube (up to $100,000): 

-Sweepstakes: Botswana Tourism and National Geographic Expeditions have teamed up on a sweepstakes offer for a trip for two to Botswana. Enter at TheLastLions.com 

-Mobile App: Go on an Urban Safari with your friends and family! Take photos of yourself and others smack dab in the middle of a variety of scenes from the movie, then share via email or Facebook. Download the free app for iPhone and Android.

-Mobile Website: Visit thelastlions.com on your smart phone to download lion wallpapers, a lion roar ring tone, and the film’s trailer. 

-Mobile Texting program:  Text LIONS to 50555 to donate $10 to National Geographic’s Big Cats Initiative.

After you see the film, talk to up to all your friends and family. Getting the buzz going is the best way to draw attention to the plight of wild lions and turn this trend around.

Guest blogger Dana Jensen is leading the social media campaign for ‘The Last Lions’