Coming in January: .NGO, .ECO, .EARTH

It's no secret that a brand with an established, trusted online presence is worth its digital weight in gold these days. Thanks to iPads, Droids and the like, more on-the-go consumers are logging on to learn about a company, brand or individual than ever before. Even the more "traditional" marketing tools -- whether a 30-second spot or magazine ad -- now typically tout a Web address (or at least a Facebook page). In other words, the "Internet trifecta" -- .com, .net or .org -- is everywhere we turn.