Yesterday Facebook sent live their ‘people talking about’ feature, but just this morning they have announced the launch of a complete overhaul of Page Insights. The changes are aimed at giving page owners as much information as possible about their fans, with the aim of optimising your page to keep fans there for longer, as well as repeating the kind of things that worked for your page. Page owners will be able to access a preview of the new Insights by navigating to your Insights and opting to see the new product, before it’s rolled out in full. Facebook Insights has always been a good product, considering it is available for free and to any page owner no matter the size, so what are they implementing that can help make it even better? And more importantly, what do the changes mean for you?
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