Finding your cause: Video interview with Sarah Koch

What issues are important to you? What are you passionate about? Are you an environmental activist, animal adoption champion or a mentor at your local Boys and Girls Club? How do you go from caring about an issue to taking action?

During the last decade we have seen how technology has transformed the way we support the causes we care about—from mobile donations and video testimonials, to online petitions and dissemination of information. Causes has played a significant role in this shift as well by, “empower[ing] anyone with a good idea or passion for change to impact the world. Using [the] platform, individuals mobilize their network of friends to grow lasting social and political movements.”

Sarah Koch, Manager of Nonprofit Services for Causes talks with us about how nonprofits and others can leverage Causes to help them achieve their goals and make that important leap to action. Whether you’ve never heard of Causes or have created 10 different Causes pages on Facebook, Sarah shares some of her best lessons learned that can you raise awareness about your cause more effectively.

Disclosure: Case Foundation Ventures is an investor in Causes.