Four Reasons Why Nonprofits Should Follow More on Twitter

How nonprofits choose to follow on Twitter varies widely. Some nonprofits only follow a small of amount of Twitterers, others follow hundreds or thousands, and a few follow more (sometimes a lot more) than they are being followed themselves. However, from browsing more than 80,000 nonprofits on Twitter over the last three years, the vast majority of nonprofits follow a lot less than they are being followed. My guess is that they don’t want to follow a lot of Twitterers because they don’t want to clutter their “Home” feed, and I understand that, but nonprofits can easily manage the chaos of following hundreds or thousands Twitterers by simply organizing them into Twitter Lists.