Friendraising Versus Slacktivism

The Myth of Slactivism “What about all those people who retweet your fundraising campaign but don’t actually donate? They aren’t helping, right?”

“Do you worry that social media encourages people to resist engaging as on-the-ground activists, and instead to just sign online petitions?”

“How much is a simple “Like” on Facebook worth to a nonprofit? Why bother?”

You heard it here first: Hands down, the most popular questions to ask a social media expert working for social good relate to slacktivism: what it is, why it is, and how to get rid of it. While researching my new book, Twitter for Good, I encountered this phenomenon in spades.