Google releases GoMo to help retailers make more effective mobile sites

Google wants more online retailers to realize the importance of creating and maintaining a mobile website. Today it launched GoMo, a new program to make that happen.

“A proper mobile site that works for users is really the first step… before even marketing,” said Jesse Haines, group marketing manager of Google Mobile Ads, in an interview with VentureBeat.

Creating a website is oftentimes a nitty-gritty process. You need the right designer, with a shared vision, and lots of communication. But nowadays when your site is done and beautiful, you can’t sit back and enjoy your working creation: it’s time to develop the mobile version. Many websites today overlook the necessity of mobile websites and how pinching and zooming can cost you repeat visitors. This is especially important for e-commerce businesses that will want to optimize websites as mobile purchasing becomes even more widespread.