How and Why to Use Pinterest for Business

These days we get a new “it” thing every few months. Right now a newish service called Pinterest qualifies as next year’s Google+ or Twitter.

Essentially, Pinterest is a social bookmarking site that focuses on images. So, it’s a bit of a mashup of sorts between Delicious and Flickr.

When you “pin” something you share an image and link to the original content you found online. You can surf the web and pin just about anything you find. You can also create related collections of things called “Pinboards” – a bit like tagging. Visitors to the site, and of course, followers of your pinning activity, can discover new things grouped into a variety of categories.