How to launch a Twitter chat

On Friday, SmartBrief hosted the first of what I’m sure will be many Twitter chats with the #sbsocialclub hashtag. It was an educational experience, as I learned plenty from readers about hosting chats and about social media in general.

If you’re looking to build community around your brand, hosting a chat is definitely something I’d recommend. That said, there is a bit of a learning curve, so here are eight lessons from SmartBrief’s inaugural Twitter chat.