How a Simple Facebook Strategy Can Turn a Crisis into a Community

Marfa Public Radio, KRTS, is the little nonprofit that could. This public, listener-supported radio station in West Texas, with only three staff members, carried their community through the largest wildfire in Texas history. 

The Rock House Fire began on April 9 and ran through May 13th. Shortly after the fire began, KRTS lost power to their terrestrial signal. In the middle of the process of purchasing a backup generator, thanks to a federal grant, the station turned to the next available medium to continue the broadcast: their website and social media outlets.