IKEAs 62m donation to famine victims should be celebrated

As Ikea makes a historic pledge to the Dadaab refugee camp in Kenya, the challenge now is to spend the money well.

I am generally less interested in how much money companies give away than I am in how they make their money in the first place. That's because in general the scale of companies' philanthropic generosity is far outweighed by the positive impact they could have by thinking more deeply about how they do business. Inclusive business models that involve poor people as suppliers, distributors, customers or employees are now generally regarded in the development community as one of the most promising frontiers for engaging with business to address global poverty.