This post was written by Derrick Feldmann on behalf of the Case Foundation:
In 2010, Achieve and the Case Foundation began an effort to understand the dynamics between organizations and a new generation of donors and activists. Together, we established the Millennial Impact Project to fill a knowledge gap that existed in the field: How does the Millennial generation connect, involve and support causes?
This research has helped thousands of organizations and companies reach and activate this generation of do-gooders, but we didn’t want our findings to stay just on paper; we wanted to cultivate a learning experience. That is why we launched MCON in 2012, and it has since grown into the nation’s premier conference on the movements that are improving our world and how the next generation is shaping the work we do in communities across the country.
Year after year, MCON proves to be an unforgettable experience for every online and in-person attendee. Participants come from across the country to discover how the next generation is influencing their world and the way they operate within it. MCON provides the foundation for understanding today’s cause movements and how to move interest in a cause into action for a cause.
In that spirit, MCON 2015 will focus on the concept of influence. Specifically, we will explore the power of influence through “art, media business and place.” In today’s super connected world, we are constantly being influenced to act. This year, we want to understand how these four industries influence people to ‘do good’ and act on behalf of an issue. We will discuss ways to bring people together, activate the next generation and create company and organizational cultures that establish openness, accessibility and transparency.
To help the audience understand the power of influence, we’re gathering an incredible lineup of entrepreneurs, activists, artists and visionaries who are influencing others to ‘do good’.
Daniel Lubetzky, founder of KIND Snacks, will headline the first night of this two-day conference. Daniel is a pioneering social entrepreneur known in the international community for developing business models that integrate social objectives with sustainable market-driven forces. He founded KIND Healthy Snacks in 2004 with the mission of making the world a little kinder, one snack and act at a time. Today, KIND is available at more than 150,000 retailers and is the fastest-growing snack company in the U.S., and the KIND Movement has inspired nearly a million acts of kindness among its community.
In the art section, we’re highlighting designers and artists whose projects have increased awareness and inspired change. Sarah Urist Green is the creator and curator of The Art Assignment, an educational video series produced by PBS Digital Studios that introduces us to the most innovative minds in art today, practicing alternative approaches to art-making. Designer Stephen Kenn will also present on some of the ideas and works that have made him one of the most sought-after artists of our time.
This year, MCON also features several journalists and media professionals who are experts in highlighting social issues. Peter Koechley, for example, served as an editor for The Onion before co-founding Upworthy. To date, the Upworthy community has dedicated nearly 2 billion minutes of attention to important stories for a better world, ranging from the criminal justice system reform to advertising’s adverse effects on body image to clean energy.
The business session will include social entrepreneurs, companies and leaders who are transforming business models to influence social change. One speaker in this session, Daniel Jae-Won Lee, Executive Director of the Levi Strauss Foundation, will present on how his organization advances pioneering social change in the areas of HIV/AIDS, worker rights and well being, asset building and social justice in communities touched by Levi Strauss & Co.’s business.
The place session features civic and cause activists who are driving community and cultural change. Fagan Harris, CEO and President of Baltimore Corps, an organization dedicated to building a stronger Baltimore by mobilizing a new generation of leaders focused on urban renewal. We’ll also hear from the co-founder and president of the Michigan Urban Farming Initiative, Tyson Gersh. Tyson uses urban agriculture as a platform to promote education, sustainability and community to solve some of the social issues currently facing Detroit.
That just scratches what will happen at MCON this year.
You’ll want to attend MCON if you are a:
- Cause leader seeking to change the culture of your organization and better engage a new generation of cause enthusiast.
- Cause marketer looking to build an effective platform to move individuals from cause enthusiasm to action.
- Cause enthusiast looking to embark on a new personal journey of social good that you haven’t yet defined.
Join us at MCON June 24-25 and discover the power of influence. There are two ways to experience this year’s event. Attend in person at the Museum of Contemporary Art Chicago, or you can watch both days of speaker presentations online. Learn more and register at mcon.events.
Derrick Feldmann is the producer of MCON, the nation’s premier conference on Millennials and causes. He leads the research efforts for The Millennial Impact Project and serves as president of Achieve, a research and creative agency for causes.