Millennials to business: Social responsibility isn’t optional

The Occupy Wall Street movement is largely fueled by a relatively small set of young people who view the protests as a fight for their future. The vast majority, however, are getting up and going to work every day — or wishing they could. These individuals are part of a less dramatic but, perhaps, equally powerful movement of Millennials shaping the future of business. As consumers, employees and entrepreneurs, Millennials are shifting the norms of corporate America’s conduct, ethical imperatives and purpose. In his book, “The Way We’ll Be,” pollster John Zogby documents how these “First Globals” are more conscientious consumers than their predecessors, demanding greater honesty and accountability from businesses.