Is Mobile Technology Better for Communication Than Fund Raising?

Silver Ring Thing, a Christian group that promotes abstinence among teenagers, is seeing success with mobile technology—but not for fund raising. The organization is using the medium almost exclusively for reaching out to young people.

During the past 18 months, the group has built a mobile database totaling about 25,000 numbers, mostly teenagers, said Jason Burtt, Silver Ring Thing’s senior vice president and national director. Silver Ring Thing sends one or two messages a month to its list, mostly encouragement, news, and links to blog posts and videos.