Nonprofit Uses Social Media to Make an Impact

One of the most powerful ways a nonprofit can win over donors is to ensure transparency and accountability. This is at the core of the mission of SeeYourImpact.org, a new non-profit that uses social media to report back to donors where their money went. Founded by former Microsoft executives Scott Oki and Digvijay Chauhan, it’s a revolutionary model for how nonprofits can use technology in the twenty-first century.

When we give a donation, each of us says, with justification: “How is my money being spent?” You want to know that your money is being spent wisely. The SeeYourImpact model directly addresses this. One hundred percent of your donation goes to the cause or gift that you select. And in 2 weeks, you receive and email detailing how your money was spent and who benefited.