Thinking of starting an online social media campaign?

With the holiday season approaching, we see businesses and organizations launching campaigns daily to take advantage of the spirit of the season. Key components we're seeing are the integration of social media and social good - for example the Gap Gives Back Holiday Campaign on Facebook. There's no doubt some online social good campaigns are more successful than others.

Luckily, Network for Good and Zoetica are here to help. They released a free e-book, Cause Marketing Through Social Media: 5 Steps to Successful Online Campaigns, that acts as a guide for developing online social good campaigns, and provide examples and case studies of successful ones. Below is a really useful checklist they provided for organizations to get started. Make sure to download the guide for more!