Public opinion driving CSR activity

An altruistic desire to preserve the natural environment remains low on the agenda of businesses according to the 2011 Grant Thornton International Business Report. Just 36% of businesses globally are motivated to move to more ethical practices by a desire to 'save the planet', down from 40% in 2008. However, businesses remain focused on the merits of corporate social responsibility (CSR) in terms of building brand, securing key staff and winning future contracts.