Putting the Social in Social Good

Like anything in social media, the need for evolution comes pretty fast and furious. Time and time again, we become enamored with the latest trend, buzz word, or tools and focus on it incessantly until something else comes along or that topic isn’t just no longer bright and shiny, it’s just dull. Being a “social entrepreneur,” it worries me that Social Good is approaching that saturated status.

While it is inspiring to hear all of these different causes and advocates under the umbrella of social good, I feel that often we misunderstand the meaning of social good. While everything remains in good spirits and rarely absent of good intentions, I think there are a few issues to be addressed and solutions that will keep social good on a healthy track and continue to be an engine for positive change not only throughout the world but throughout the social media atmosphere.