So You Call This CSR? Or One of Its Many Other Names?

It’s not a good sign when an entire profession can’t agree on what to call itself. Here’s a short list: Corporate responsibility (CR), sustainability, corporate social responsibility (CSR), sustainable development, corporate accountability, creating shared value (CSV), citizenship, and just plain social responsibility. These are all terms that are thrown about with nothing but the glue of disagreement about their ultimate meanings to hold them together.