Storyteller App Turns Facebook Posts Into Sponsored Stories [PICS]

Social brand marketing service Wildfire has launched a Facebook App focused on creating better content for Facebook’s Sponsored Stories.

Facebook launched Sponsored Stories in January and pitched it as a more social and engaging ad format. Brands can turn user activity such as checkins, wall posts and likes into a small advertisement that appears to the right of the Newsfeed. If your friend checks into a Starbucks via Facebook, his or her checkin could make an appearance as a sponsored post the next time you open up your Facebook account.