Stories from Finding Fearless: Conchy Bretos

Last year, I announced that I was writing a book about the Be Fearless principles featuring remarkable stories of people and organizations that embodied the principles. Simultaneously, we launched Finding Fearless, putting out a call for stories of people who could be featured in the book or in our general Be Fearless work. We had been featuring profiles for many years but wanted to hear what inspires you—whether it’s from your own journey or that of another individual, nonprofit, corporation or startup—and how they put Be Fearless to work.

I was deeply touched by the amazing stories we received. We heard about unique inventions, great discoveries, heartwarming tales and how people all across the country had learned from their failures and overcome their fears to truly transform their lives and the lives of those around them. It was awe inspiring to see how people were investing their time and talent to tackle important problems to change the world.

One such fearless changemaker who came to us through Finding Fearless was Conchy Bretos and we are excited to share her story with you through our latest Be Fearless Show episode.

After arriving in the United States as one of the thousands of children from Cuba during Operation Peter Pan, Conchy ran and lost an election to the Miami-Dade County Commission. Yet she turned her story of adversity into an example of resilience. Learning from her failure, Conchy dedicated herself to creating affordable options for older adults in public housing environments. Starting in 1999 with just 20 residents in one property, she created an award-winning model for public housing assisted living communities that has now grown to 23 facilities in multiple states.

Her system allows residents to receive the care that they need, move freely and live on their own schedules. Through her work at Mia Senior Living, Conchy shows how she learned from setbacks and is a great example for all looking to make failure matter in a way that helps others.

We hope the Be Fearless episode lets you learn more about her story as she continues to pave the way for a healthier, caring and more sustainable future for older adults all over the nation—and that she inspires you to Be Fearless.

7 Fearless Founder Podcasts to Listen To

Everyone loves a good success story, and entrepreneurs tend to have especially fascinating ones. The road to success rarely goes in a straight line; rather, most successful people have encountered quite a few failures and obstacles along the way.  

Learning from these challenges and failing forward is what often leads to breakthroughs. As our Be Fearless principles state, making big bets, failing forward, trying brave experiments, working with unlikely partners and letting urgency conquer fear can be the keys to success for entrepreneurs.

Being fearless isn’t always easy. But seeing stories of fearless entrepreneurs who have braved the path before can be the inspiration capital needed for aspiring entrepreneurs to begin to build their businesses. That’s why telling the stories of entrepreneurs from all backgrounds, and lifting up role models whose stories are not told as frequently in mainstream entrepreneurship coverage, is so important. Our #FacesofFounders campaign has brought together stories of entrepreneurs across race, place and gender, what they struggle with, what they’re building and why inclusivity makes entrepreneurship even stronger. We also regularly share stories of those changing the narrative of who is and can be entrepreneurs in our weekly newsletter, Breaking Good.

But sometimes hearing—not just reading—stories can be uniquely powerful. So, we asked the Case Foundation team to share some of their favorite stories of entrepreneurship, as told by podcasts. While there are many great stories out there, we compiled a list of nine podcast episodes of entrepreneurs who each stand out in a different way. Read on to learn about some of the founders who inspire us and remind us to Be Fearless.


Spanx—Sara Blakely on NPR’s “How I Built This”

Sara Blakely’s story starts with selling fax machines and ends with her becoming the youngest self-made female billionaire in the US. But her journey to get there may be less well-known. She launched Spanx with the money in her savings after seeing a need for an undergarment that incorporates the control top feature of pantyhose without the legs of pantyhose.

Blakely’s journey gathering support from manufacturers, patent attorneys, buyers and even Oprah is an inspiring one for women founders pitching unique and disruptive products. The story of how she convinced a Neiman Marcus buyer to work with her is also a funny reminder that unconventional methods can sometimes be the most effective ones.  

Be Visible—Andrea Guendelman, on Backstage Capital’s “Mission and Values”

As fans of Inclusive Entrepreneurship, we loved hearing about the journey of Andrea Guendelman, who co-founded Be Visible. Recognizing a lack of available professional mentoring and networking resources for Latinx professionals, she built Be Visible as a professional social network for the group.

Throughout the podcast, Andrea breaks down the underlying barriers that separate Latinx professionals from many opportunities available to the wider population. She talks about the group’s unique needs and how Latinx Millennials specifically can be supported and encouraged to be engaged and connected citizens. She also has an interesting backstory that crosses countries and industries before launching Be Visible. Listen through the end to hear about where the platform is going and which big client Be Visible just landed.


Hamdi Ulukaya—Chobani, on Fast Company’s “Innovators Uncensored”

For a lesson in humble beginnings, hard work and compassionate leadership, listen to Fast Company editor, Robert Safian’s interview with Hamdi Ulukaya, Founder and CEO of Chobani. Ulukaya’s path to success was untraditional, to say the least. He started in a closed down factory in a small town in upstate New York, working with a team of just five people and had no prior formal business, marketing or managing experience.

What was the first thing his team did after opening the factory? It’s not what you’d expect, but Ulukaya’s story bucks tradition from the beginning and you have to tune into to hear it straight from Ulukaya. After Chobani’s massive success, Ulukaya shares how he didn’t let success go to his head, how he has sought to stay accountable to his employees and how he doesn’t shy away from wider issues, like the refugee crisis. Listen to the interview to hear him tell the story of two refugees (of the 600 he’s hired) who found success working for Chobani. Ulukaya’s story is the story of a leader rebelling against assumptions about how businesses are run and putting purpose at the center of his business.  

Capway—Sheena Allen, on “VC Cheat Sheet”

Sheena Allen took a non-traditional route to entrepreneurship, launching Capway, a Financial Tech company, from rural Mississippi. Allen talks about her journey to launching the FinTech company, which serves different groups of financially underserved consumers and talks about the unconscious bias that she had to overcome to succeed.  

The ‘aha’ moment that led to her launching Capway came in a grocery store, where she saw a long line of people waiting to cash their checks. Through more research, Allen identified the massive gap in financial services for unbanked and underbanked populations—which leads to people cashing checks at nontraditional financial institutions, like grocery and convenience stores. Despite there being a huge market to serve this community, gaining support from investors was a challenge. Allen shares how she’s been able to find success and find the right investors to work with. And she holds nothing back, giving very direct advice to women and other underrepresented entrepreneurs looking to build support and sharing her advice on how to ask for help the right way. Listen to her story for insight into the experience of an entrepreneur building support for a service for underrepresented consumers.


Radio One—Cathy Hughes, on NPR’s “How I Built This”

For some serious entrepreneurial inspiration, you’ll want to listen to Cathy Hughes’ journey to radio success, which involves a fair share of bumps in the road along the way. As a young, single mom, Hughes moved from Omaha, Nebraska to Washington, DC to help launch the radio station at Howard University. She found success there by creating shows that catered to underrepresented communities in DC, but her journey didn’t stop there.

Hughes’s path to becoming a media mogul takes unexpected twists and turns, including a stint of living with her son in the young, struggling radio station she bought. Her story of navigating entrepreneurship, motherhood, success and expansion as a female founder of color is interesting for so many reasons; from the creative to the financial to the personal.

Coss Marte—ConBody, on Gimlet Media’s “Start Up”

Part 1 and Part 2
This is a story about second chances. Coss Marte is an ex-convict who spent four years in prison for selling drugs. Fast forward to today and he’s running a successful fitness business, ConBody.  

The inspiration for the company came while Marte was still in prison. Dealing with health problems and the confinement of prison, Marte developed his own workout routines that could be done in small spaces and without weights, and he helped other inmates do the same. In the podcast, Marte shares his story building up a customer base, battling negative perceptions and making sure to hire fellow ex-convicts, who struggle to get jobs after leaving incarceration. The podcast begins and ends with Marte and his cofounder, Jenn Shaw going to a pitch competition where they’re starkly reminded how much they stand out; he being Latino and Shaw being a woman among a crowd of mostly white, Ivy league grads. The story of his journey there, and the results of the pitch competition, will inspire and surprise you.


Mariam Naficy—Minted, on “Masters of Scale with Reid Hoffman”

Mariam Naficy is a two-time founder who launched both her companies in uncertain times. She started with Eve.com, the first major online cosmetics seller, which she launched in the late 90’s, a time when the future of the internet was unclear. In fact, to obtain the domain name, she actually had to make a deal with a very powerful five-year-old by the same name. From there, Eve.com raised $26 million in its first year and continued to scale rapidly until she sold the company in 2000.

After moving on from Eve, Naficy moved on to her next venture, Minted, an online stationary store. In this episode, she shares her challenges raising venture capital as a mom entrepreneur, and launching a company in 2008, at the height of a financial crisis. Minted would go on to raise $89 million in Venture Capital and ship to 70 million households, but along the way, Naficy faced a lot of teachable failures, which she shares with listeners.

We hope these podcasts inspire you as much as they have our team. For some more #BeFearless inspiration, check out our Be Fearless hub, and to learn more about how we’re championing entrepreneurship for all through inspiration capital and more, check out our Inclusive Entrepreneurship page and #FacesofFounders series.

This Month in Social Good

February may be the shortest month of the year, but this February was packed with news in the world of social innovation. In particular, we saw new data, stories and perspectives brought forward in the world of Inclusive Entrepreneurship that we’d like to reflect on and use to power the movement. I spent some time rereading our weekly Case Foundation Breaking Good newsletter to gauge some of the conversation around supporting diverse entrepreneurs this month. Here are some of the articles and trends that stood out to me: 

Black History Month is a reminder to uplift Black entrepreneurs—past and present

Every day is a great day to celebrate the achievements of groundbreaking innovators in history and the people who are carrying on their legacies and building their own. But as Black History Month comes to a close, we’re given a renewed commitment to uplift the stories of Black entrepreneurs—sharing both the contributions they bring and the unique challenges they face. 

With that in mind, we were inspired by reflections from successful Black entrepreneurs on how they succeeded in a world filled with barriers designed to stifle their progress. One of the Be Fearless quotes that stood out came from Urban One founder, Cathy Hughes: 

“[Don’t] let anyone convince you that your dream, your vision to be an entrepreneur, is something that you shouldn’t do. What often happens is that people who are well meaning, who really care for us, are afraid for us and talk us out of it.” 

There’s a glaring gap for women entrepreneurs

As reports highlighting data on entrepreneurship from 2017 begin to come out, the statistics on women entrepreneurs are disheartening, to say the least. According to Pitchbook, businesses with all-women founding teams received just 2.2 percent of all venture capital in 2017. Teams with a mix of genders received just 12 percent, and a whopping 79 percent of venture capital went to all-male teams (the remaining 7 percent was unreported). 

To change these numbers, there isn’t an easy fix. We know where we can start—more women launching businesses, more women in venture capital, fewer cases of bias at the hands of investors—but none of these alone will solve the problem. Partners are stepping up across industries to build solutions together that will collectively challenge the systemic biases that affect how opportunity is distributed in our culture. Data and storytelling can play major role in that, which brings us to our next trend. 

We need to support data and storytelling on underrepresented innovators

Sherrell Dorsey is doing just that. Dorsey founded a daily newsletter called ThePLUG to report on founders, investors and innovators of color. This month, she talked to Vice about the need for more data on Black entrepreneurs. This is one of the many great points she made: 

“A lot of times, especially in the black community, when you look at entrepreneurship, there’s been very little data collection—like, the kind of businesses we’re creating, the kind of problems that we’re solving. (…) A lot of times investors are looking for patterns in data, so when that information is not shared in public, you get a knowledge gap.” 

To extrapolate out from what Sherrell is saying, if investors don’t have the data they are used to having when making investment decisions, they are less likely to fund initiatives. Therefore, having a more robust dataset on Black entrepreneurship could help spark solutions across the board. That’s something we’re working towards as we champion inspiration capital as a core part of our Inclusive Entrepreneurship work. By uplifting the stories of underrepresented entrepreneurs—stories that share both their challenges and their unique insights—we’re hoping to change widespread assumptions about who is and can be a talented entrepreneur. 

Entrepreneurship can flourish across in all communities across the U.S.

Another widespread assumption about entrepreneurship we’re working to challenge is the notion that Silicon Valley is the only great place to launch a company. Fortunately, that idea is being challenged by entrepreneurs, investors and ecosystem builders across the country. We loved hearing about how Kela Ivonye, founder of connected delivery storage service, MailHaven found Louisville Kentucky, not Silicon Valley to be the best place to build the company.  

On the ecosystem side, we’ve been inspired by news about places like Raleigh, where a program is helping formerly incarcerated individuals pursue entrepreneurship. In the Midwest, a variety of organizations are working to support the region’s female entrepreneurs. And in New York, three of the city’s major banks announced plans to give a combined $40 million to programs supporting women and entrepreneurs of color there.  

This month, Engine also interviewed an ecosystem builder in Colorado as part of an ongoing series we love, #StartupsEverywhere, where the outlet talks to the people building entrepreneurial ecosystems across the country. And this week’s Kauffman Foundation newsletter poses important questions on how we can build inclusive ecosystems, including a powerful video by Melissa Bradley on her experiences as an entrepreneur, investor and ecosystem builder. 

From celebrating past and present Black entrepreneurs and leaders, to building solutions for female founders, to tackling the data gap, to highlighting innovation everywhere—leaders in the world of Inclusive Entrepreneurship are getting to work. The stories we’ve seen this month inspire us and we can’t wait to read and share even more of these informative and inspirational stories. To learn more, sign up for our newsletter, Breaking Good. 

Is there anything we missed this month? Tell us about your favorite social good story you saw in February! 

What to Look for During the Olympics

Soon, the XXIII Olympic Winter Games will begin in PyeongChang, South Korea. From February 8th through the 25th, we’ll witness athletes come from across the globe to show their skills in 15 different sports. Full of competition and camaraderie, every two years, the Olympics become the culmination of hard work and sport, with eyes from all around the world watching to see which countries’ athletes hoist their home flags and bring home the gold.

But with each event I watch, year after year, I find myself extraordinarily impressed with the personal stories of fearlessness that I see in athletes from all over the world. They come from everywhere, from different backgrounds and stories, overcoming adversity in the hopes to live out their greatest dreams.

Take, for instance, the examples of fearlessness we see every day from Olympians, inside and outside of competition:

Kelly Clark

Veteran snowboarder Kelly Clark has already broken another record before she has even started to compete in PyeongChang. The 34-year-old has hit a milestone of being the first U.S. snowboarder to compete in five Olympic games. But the high of holding the title for the most decorated Olympic snowboarder coincided with the lowest point of her career, crashing at the 2015 X Games in Norway and having to recover from possible career-ending injuries.

It’s not unheard of for athletes to get injured once in a while. But that fall was different from all the others. She had torn her hamstring from the bone and tore the cartilage that kept her femur in her hip joint. That meant going through surgery for repair and then a year of recovery time, a kind of injury difficult for any person, let alone Kelly, the winningest athlete in snowboarding history.

She spent a month in bed with her feet bound together. She had to re-learn how to walk. Months off snow meant that she would have to come back and work harder than ever to make up for all that lost time. But for a determined individual like her—one who refused to let the injury define her career by ending it—the answer was as clear as ever: recover, train and compete not just to win, but to inspire others. As another Olympics loomed, Kelly felt a sense of urgency that helped conquer her fears of being defined by her injury rather than her skill.

By qualifying for the 2018 Olympics, she showed everyone around her what she is made of. Before, Kelly already made big bets and made history, but now in PyeongChang, it’s time to demonstrate how she’s evolved. These games will bring new tests as she goes up against athletes half her age, but Kelly stays motivated by keeping things in perspective and above all else, resolving to boldly keep progressing.

Akwasi Frimpong

The story of Akwasi Frompong begins in Ghana, where he was born. He, and his eight other siblings, were raised by his grandmother. His mother had gone to the Netherlands in order to find a better life for her family. At age eight, he followed her there, but with undocumented immigrant status. That status provided difficulties through the years, as Akwasi found trouble getting into schools as he grew older.

It was the Johan Cruyff Institute that took a chance on the young man. Akwasi was admitted into a program that allowed him to excel in academics and sport all at once. It was there that he began running, earning the name “GoldenSprint” and winning the award for International Student-Athlete of the Year.

But an achilles injury would put his competitive dreams on hold. His immigration status meant that Akwasi wouldn’t be able to find timely medical attention, and, unable to fully recover, the injury would keep him from running for almost three years.

Approached by the Dutch Olympic bobsled coach, Akwasi reached beyond his bubble and decided to take a chance at something brand new. Thirteen years after arriving in the Netherlands, he had become a naturalized citizen and could compete. Believing that the Olympics were a symbol of hope, he joined the team with Sochi 2014 in sight. However, he positioned as second alternate and barely missed the cut.

Unwilling to give up his Olympic aspirations, Akwasi was determined to fail forward, pivoting once again, this time training in skeleton. He founded the first Ghana Bobsled and Skeleton Foundation, and—turning 32 during the games this year—will compete in PyeongChang as the first ever skeleton athlete from Ghana in the Winter Olympics.

By constantly making big bets, Akwasi hopes to make history as the first person to win an Olympic gold medal for the country where he was born.

“What you need for success is already planted deep down inside of you. The root of your success starts in believing in yourself, then it is nurtured with a positive attitude, and then hard work and persistence will bring your success to reality.”
— Akwasi Frimpong

Mikaela Shiffrin

Mikaela Shiffrin has won three straight World Cup titles. The New Yorker called her the best slalom skier in the world. She’s the youngest woman in U.S. history to win a World Championship, and four years ago, she became the youngest person in history to win an Olympic gold in slalom at just 18 years of age.

Her age would tell you that she’s only at the start of her career, but with over 40 World Cup wins under her belt already, anyone can tell that she’s on her way to skyrocketing well beyond that. For context, phenom Lindsey Vonn only had seven career wins at the same age.

But like all of us, Mikaela has her share of challenges. Her achievements don’t come easy, and just weeks before the next Olympic games, she’s coming off of very public falls. As the opening ceremony for PyeongChang quickly approaches, Mikaela is bouncing back from late January failings, where she was unable to finish two World Cup races in a row, falling in one and missing a gate completely in another. For the successful athlete, it was the first time in six years that happened.

But like any fearless actor, Mikaela can make failure matter. With the heavy pressure of the Olympics looming, I’m hoping this bold athlete will fail forward, learning from these mistakes and using them as fuel to propel her Olympic dreams. Mikaela has been favored to win three medals this year, and I hope that she won’t let these recent speedbumps deter her from taking home the gold. And judging by what we see from her in this #BestofUs ad from Comcast NBC Universal, I have a feeling we’ll see big things from her:

These Olympians exemplify the Be Fearless principles the Case Foundation celebrates both in individuals and organizations everywhere. So, as you watch the 2018 Winter Olympic games, think about these athletes, and their fearless stories, as they continue to make big bets and make history, and hopefully provide some inspiration along the way.

Confronting the Dark Side of Entrepreneurship

November is National Entrepreneurship Month, and the irony that the month kicks off with National Stress Awareness Day will not be lost on any entrepreneur.

Throughout the month, we at the Case Foundation will be celebrating entrepreneurs and all of the contributions they bring. When we talk about putting our Be Fearless principles into practice, it’s not surprising that we often turn to startup founders for inspiration. For “Make big bets” you can’t help but think of Sara Blakely and Jeff Bezos; “Let Urgency Conquer Fear” evokes the story of Daymond John; “Make Failure Matter” conjures images of Oprah who was told she wasn’t made for TV, Elon Musk, or Thomas Edison who famously declared, “I haven’t failed, I’ve just found ten thousand ways that won’t work.”

But the story of many entrepreneurs, because they can be so inspirational, can also become over-glamorized. What we don’t talk about enough, however, is the stamina — mental and physical — required to be an entrepreneur. It’s an essential part of the narrative of who is and can be an entrepreneur. And since that very notion was the premise of our recent #FacesofFounders campaign, we reached back out to some of those featured founders to take on the topic of stress management.

Head to Faces of Founders on Medium to see what they said.