Think Conversation, Not Megaphone, for Social Media Success (NTEN Case Study)

“Social media is not a megaphone, it’s a conversation.” You’ve doubtlessly heard this phrase uttered at dozens of conference sessions and read it in many blog posts. Although that’s the first lesson most of us learned about social media, it’s been the hardest to implement. Having a “conversation” with people you may not know very well, on a platform you’re not entirely comfortable with, isn’t easy to pull off. It’s a skill that has to be developed. The challenge is that there isn’t a single “social media.” There are social media places, plural, and the audience you develop in each channel requires a distinctive mix of tone, content and curation. In other words, each group will want to have their own conversations.