While there are many “top” lists and awards, none specifically address trustworthy business behavior - perhaps because the word “trust” presents a definitional challenge. For three years Trust Across America has been working with a growing team of experts to study, define and quantify trustworthy business behavior. While our research is nowhere near complete, we know that an organization cannot be deemed trustworthy without a culture that embraces the following characteristics: Financial stability and strength, Accounting conservativeness, Corporate integrity, Transparency, Sustainability and long-term Reputation preservation.
During the course of our research, we have met with and spoken to hundreds of thought leaders, across a variety of silos that, when their efforts are combined, help create trustworthy companies. Many of these people are well known and have received numerous honors and accolades, while others are quietly working behind the scenes. It is our intention to shine the spotlight on both groups, hoping that the world focus will begin to shift from the “scandal of the day” to the trustworthy leaders and organizations of the day.
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30 Second MBA: Which ideas do you kill and which ones do you keep?
