Video tutorial: How to use the new Facebook Insights

Over the past two weeks, Facebook has yet again flipped your universe upside down. They’ve nuked the Like button, added a subscribe button, doubled up the News Feed and revamped your Profile.

But today, in the video above, I want to talk about measuring. Let’s take a look at the new Facebook Insights.

Always measure cause and effect. Discover what topics get people excited. Which fan acquisition strategies are working best? When fans click over to my site, how many of them end up donating? Facebook Insights is a compass that will tell you how far away you are from your destination, which way to turn and when you’ve arrived.