Walmart Launches Shopycat, A Social Gift Finder Built On Top Of Facebook

Retailing giant Walmart is launching its first-ever social gifting platform tonight, dubbed “Shopycat.” The service, previously in beta, is initially available as a Facebook application where it will also be promoted to the nearly 11 million Facebook users who have “liked” Walmart’s fan page. The app, which suggests gifts for friends based on their Facebook use, was built with technology Walmart acquired from social media startup Kosmix (now @WalmartLabs) earlier this year.