Why Slacktivism Is Underrated

So called “slacktivists” take easy, social actions in support of a cause – signing a petition, liking a Facebook Page or putting a pink ribbon on their avatar. But that’s pretty much where their involvement ends, right?

Slacktivists tend to get a bad rap: they lack real commitment, care only about self-satisfaction and don’t contribute to meaningful change. So, why waste time with these lightweight social activists?

Because new research shows just how valuable social actions (however easy) can be.