The Giving Challenge 2009: Assessment and Reflection Report

The second America's Giving Challenge leveraged the lessons learned from the 2007-2008 Giving Challenge, and came at a time when the economy was at a significant low, social media adoption by individuals and nonprofits was growing stronger and more and more online charitable contests and challenges were starting to sprout up. The Challenge raised more than $2.1 million for nonprofits from 105,000 donations in just 30 days.

We once again asked Beth Kanter and Allison Fine to review and assess the Challenge, paying close attention to lessons that could guide future challenge organizers and participants. In addition to closely analyzing data and conducting interviews with participants, Allison and Beth conducted “living” case studies, which were published on our blog and cultivated a public discussion to inform their conclusions. This report is easy to digest, featuring topline results, key findings, and Conversational Case Studies highlighting winners.

By Beth Kanter and Allison H. Fine of Zoetica

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