The Giving Challenge: Assessment and Reflection Report

Thousands of individuals competed for donors, donations, and matching awards for their favorite charitable causes as part of the Case Foundation’s first-ever Giving Challenge. The Challenge introduced emerging technologies to millions of people and helped give new significance to the power of individual donors and small donations. This reflection paper provides an honest assessment of what worked well and what could be improved as more organizations look to adopt similar approaches that engage the public in new ways to raise money and awareness for causes they care about.

by Beth Kanter and Allison H. Fine

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