6 Simple Stats You Need to Measure on Twitter

The three basic measurements:

1. Followers

This number indicates reach. Your followers number is the number of people that have shown on interest in your Twitter stream. Track how your follower numbers grow by jotting it down every month or so in an excel spreadsheet. You’ll notice the more followers you gain, the faster this number will grow (to a point). Keep in mind that some of these folks only followed you in hopes that you’d follow back and may not be part of your actual community.

2. Following

This number has meaning when put next to your followers number. Are you following more people than the number of people following you? If so, you might want to look at adding more value on Twitter. If you’re new on Twitter, keep in mind that this number might be higher than your follower number. That will change with time and effort.

3. Lists

This number indicates the amount of value you create for others on Twitter. Look though the lists that people have put you on to see how people perceive your contribution on Twitter.