Feb
23
2012

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Did you know that 83% of Americans say they wish brands would support causes, and 41% have bought a product because it was associated with a cause? Being generous is simply good business.

And for you as a fundraiser or nonprofit, getting a company behind your effort is only good sense. Finding a partner who gets the value of good and how it impacts their brand is the goal. With their help, you can extend promotion, garner matching grants, and achieve significant credibility with your donors. But to make it work you have to be smart and make it a win-win for your cause and their brand

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