Berkman Center to Launch First Detailed Study of Mobile Giving

The potential of mobile giving, which helped raise more than $41 million for Haiti disaster relief, will be examined with a new study by the Berkman Center for Internet & Society, along with the mGive Foundation and the Pew Research Center’s Internet & American Life Project. The Berkman Center will use the Haiti case to examine the impact of new digital tools on charitable giving. The Berkman Center will survey donors to the Haiti mobile giving campaigns to compare their giving habits with the general population. The project will also explore how the campaigns spread within social media. The results from this part of the research will be compared against records from the campaigns to assess the relationship between donations and social media activity.