Feb
27
2012

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Recently I conducted a workshop on the topic of creating a social media strategy to a group of budding entrepreneurs. It’s a big, meaty topic, and no two strategies are ever developed in the same way. Over the years, I’ve developed a methodology of what goes into strategy development, and focused on that methodology for the workshop.
There are four elements in developing a social media strategy: evaluating current organizational assets, researching competitors (and comparables), choosing appropriate channels for ongoing participation, and measurement. I might add developing online campaigns (as relevant) to that mix.

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