In 2007, the New York Times recognized the Case Foundation as the first grant maker to let the public play a role in deciding how to spend grant dollars. The Make It Your Own Awards™ was inspired by a novel approach to civic engagement, which suggested a need to place citizens at the center of creating change by combining meaningful dialog with collective, hands-on action.
The program challenged people from all walks of life to discuss what mattered the most to them, decide what kind of community they want and take action together. With nearly 5,000 applicants and more than 15,000 voters, the program took a citizen-centered approach to philanthropy as well, involving the public in nearly every aspect of decision-making, and used the latest web 2.0 tools to empower applicants to raise funds and supporters. The Foundation’s research on both the program and the process, which showed nearly 80% of people that applied took action, provides practical tools and tips for institution wishing to test citizen-centered approaches.