Social Media

Blog Post

by All Twitter
Social media has emerged as a major player in disaster response, with Facebook, Twitter and Instagram having all facilitated rescue and relief efforts during multiple natural disasters. And with 867,000 people affected each year by these tragic...
by Beth Kanter
Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “Advancing Social Media Measurement for Foundations.” The participants were a cross-disciplinary group and included people...
by SocialBrite
By now you’ve heard about Pinterest, the social site that allows people to share images and videos, follow boards and people, and re-pin stuff they find interesting. But have you optimized your website for Pinterest? Why should you care about...
by Gettingattention.org
Like you, my heart and head are heavy in the wake of the Boston Marathon bombings on April 15. Especially since I feel so helpless. Here are my right-now recommendations for your organization’s response to this crisis and to others that,...
Boston Marathon Explosion
by blogger
Two explosions at the finish line of the Boston Marathon have killed 2 and injured more than 100, with reports constantly changing as new updates flood in. As is now par for the course, news of the disaster broke first on Twitter, and the...
by Guest Blogger
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Facebook users. Facebook Graph Search is very different from Google search. With Graph Search — which is still in the process of being...
Flipboard
by blogger
With 50 million users, Flipboard, the social news magazine available on the iPhone and iPad, has become a dominant player in content curation. Now, with competition in the space quickly heating up, Flipboard is launching what it calls customizable "...
by SocialBrite
The dos and don’ts of hosting a Facebook contest Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Web publishers, marketers. If you’re confused about Facebook’s terms for promotions and...
by NonProfit Tech 2.0
If your nonprofit is not getting retweeted on Twitter, then you haven’t yet found your Twitter voice. Retweets ensure increased exposure of your nonprofit’s avatar which ultimately results in more followers and click-through rates. Twitter itself...
by Facebook
Facebook updated their guide to help nonprofits build their organization's presence on the world's top social media platform.
by Gigaom
A lot of people want Flattr — or something like it — to work. Monetizing online content is a continuing problem, and micropayments may provide a solution. Flattr is probably the best-known exponent of these virtual tips, or “microdonations” as it...
by Mashable
Feedly, a news aggregator which promised to make the migration from Google Reader — which is being shut down on July 1 — seamless, has already seen an influx of over 500,000 Reader users.   "More than 500,000 Google Reader users have joined the...
by Pinterest
Bloggers, businesses, and organizations often ask us, “what are people pinning from my websites?” These website owners help create the content on Pinterest and we wanted to help them understand which pieces of content people find most interesting....
by Will Grana
Before you clicked to this blog post, you probably checked your email, liked a page on Facebook, followed your favorite musician on Twitter, shared a video, searched for a restaurant on Google, and let your online friends know about the good deal...
by Nonprofit Tech 2.0
Last year when Myspace announced that it would be launching a redesign, I was very intrigued. Even more so when they released a video last September teasing what the new Myspace would look like. The design was good – very good, in fact. For months I...
by Socialbrite
For many nonprofits, email is the bridge that Facebook fans frequently walk across on their way to becoming a donor, simply because it’s more private and less distracting than Facebook. This is why it’s critical to have a smart email marketing...
by Fast Company
Despite being an echo chamber as far as the press was concerned only two months ago, now Google Plus is “bigger than Twitter,” according to many of the same media outlets. That might not feel true today, but it will in short order. A month ago, I...
by Nonprofit Tech 2.0
Most nonprofit’s have no idea that they likely have a Facebook Community Page. Launched in 2010, the purpose of community pages are still mostly unknown although a sound hypothesis would be that their existence is now connected to the recently...
by Nonprofit Tech 2.0
A long overdue follow up to my post on 29 Nonprofit Bloggers to Follow on Twitter, below are 29 nonprofit resources that tweet regularly on subjects ranging from fundraising to social media to mobile communications. Of course, there are many...
by Socialbrite
Good photos are powerful. A good image captures interest, creates connection and provokes a reaction, which can then inspire action. All organizations need quality images that inspire people to act — to share, to like, to comment, to give....
by JohnHaydon
In "Measuring the Networked Nonprofit" by Beth Kanter and Katie Payne they talk about the ''ladder of engagement' as a way to visualize how nonprofits move people in stages from awareness to action.
by readwrite
  TED, the international conference known for tackling "ideas worth spreading" just topped a billion views for its videos. That's a billion with a "b." That milestone didn't just happen on its own - TED has been gathering momentum online...
by Nonprofit Tech 2.0
Except for a short test in 2009, your nonprofit’s Facebook Fans have never seen all your posts and as most of us have by now have realized, the percentage that do has gotten significantly smaller over time. The most recent changes to ...
by blogworld
The adoption of digital technology is one of the major distinctions Millennials have among previous generations. The age group in their late teens to early 30s can create a profile on the latest social network faster than you can say “smartphone.”...
by Social Times
  Foursquare will provide “I Voted” badges and a display of Foursquare users voting in real time on election day at election.foursquare.com, the company said today. Users who download the “I Voted” app also get useful...
by PR Daily
The importance of social media platforms tends to emerge during natural disasters.  The tsunami in Indonesia, Hurricane Katrina, and the Haiti quake all were accompanied by a surge in the use of various social media that demonstrated they...
by Econsultancy
  Last week Facebook unveiled plans for new Global Pages that will allow brands to show localised content to different markets from a single centralised account. As well as automatically translating content into the visitor's local...
by Socialbrite
  If you have little to no video editing experience or don’t have access to editing software, the YouTube Video Editor is a perfect solution. This feature (honestly, did you know about this?) lets you edit your YouTube video from...
by Tech Crunch
Facebook today announced that it now has 1 billion monthly active users, but although it is a social network, that doesn’t mean that many on there are using it for social causes. Today the company said in a developer blog post that the top 25...
Social Media for Nonprofits logo
by guest blogger: Ritu Sharma
As Social Media for Nonprofits, the country's only conference series devoted to social media for social good, plans its 10/5 return to the nation's capital with speakers including the Case Foundation's Jenna Sauber and Emily Yu, we thought it would...
by Nonprofit Tech 2.0
The new Twitter profile launched late September. Find out how to take advantage of the new system and create a great Twitter profile for your nonprofit.  
by Fast Company
Facebook is going into the e-commerce business with a new service, Gifts. It was made possible by the firm's purchase of Karma a couple of months back and the fact that it's partnered with some large-ish names to provide small-ish gifts. Think toys...
by Wired
In just six months, Instagram use has more than septupled, growing from around 900,000 people per day to around 7.3 million, according to ComScore. The photo-sharing app’s astonishing growth underscores the growing momentum of mobile-native apps,...
by Fast Company
Hunter Walk is the leader of YouTube’s Social Good Initiative Team (and a Co.Exist contibutor). Walk’s work at YouTube is a prime example of how companies are trying to match their social goals and their business goals; doing good isn’t just an...
by Care2 Frogloop
How many photos do you take a day? A week? Do you capture your nonprofit's monthly potluck? The office plant that just bloomed? How about your office mascot? Or more importantly, that special dinner with donors? Or awesome volunteers helping out at...
by Mashable
If you’re someone who likes to post original photos and videos online, there’s a name for you. You’re a creator, according to research from the Pew Internet and American Life Project. “Creators,” who post photos and videos online that they made,...
by The Next Web
Twitter has announced a new tool that will allow users to embed not just single tweets, but an entire timeline of tweets on web pages. The tool will allow the embed of a single stream, not a collection of tweets, but it can be customized in a...
by HubSpot Blog
Surprise! LinkedIn Company Pages are about to get a little design makeover, the social network announced on its blog today. But it looks like you'll have to wait a bit -- LinkedIn is only rolling out these changes to select companies this week,...
by Getting Attention
Vote now for the winners of the 2012 Taggies — the 4th round of the Getting Attention Nonprofit Tagline Awards. 63 tagline finalists have been carefully culled from the more than 1,400 taglines entries from nonprofit organizations in 14 vertical...
by Fast Company
Social media sites like Facebook, Instagram, and Pinterest have ushered in visual marketing as the breakout trend for 2012. When it comes to their products, businesses are learning to show, not tell, and visual content sites are fueling our desire...
by Armchair Advocates
How can we go back-to-school in all things social good without equipping ourselves with the right mentors and teachers? It’s time to learn from the best. This is Armchair Advocate's list of 50 top Tweeters in social good, cause marketing, corporate...
by Getting Attention
Earlier this summer, we at the Case Foundation officially declared our intention to Be Fearless in our efforts to drive social change—with the hope that the philanthropic and nonprofit sectors would join us in a dialogue about how we can all embrace...
Pinterest
by WebProNews
Pinterest is finally now open to any user who wants to use it. You no longer have to be invited. It’s not as if an invitation was hard to come by, but this should only open the social network up to even more growth. The company said in a blog post:...
by Simply Zesty
With over 170 million active users and playing a significant role in media consumption, Twitter has turned into the go-to site for real-time updates and gathering snippets of info from those we’re interested in. Pretty much everyone knows how...
by The Center for Effective Philanthropy
Social media is increasingly viewed as a powerful vehicle to aid social change. In 2011, social media tools played a role in the political mobilization in the Middle East that came to be known as the Arab Spring. For example, a “Day of Revolution”...
by HubSpot Blog
Last week, HubSpot teamed up with LinkedIn to host part 1 of a 3-part workshop series on how to master LinkedIn for Marketing. The first webinar, hosted by Director of Online Marketing at LinkedIn Scott Engelman and HubSpot CMO Mike Volpe, went...
by Nonprofit Quarterly
Joe Waters has been following Elizabeth Arden’s #PintoGiveIt fundraising campaign on Pinterest, which is a good example of how nonprofits can take advantage of the new image-sharing social media sensation. The Pin to Give It campaign is raising...
by Shareable
Working at a business incubator in San Francisco, I see incredible social innovations springing up from nonprofits, start-ups, and small businesses everyday. But the truth is, the big guys down the road in Silicon Valley are setting a fierce pace by...
by Mashable
Getting around a social media site is not always easy. For some users, it’s a matter of getting used to social media. For others, the issue is keeping up with constant updates and changes to features, privacy settings, and account specifications....
by Buddy Media
Twitter is big. With over 140 million active users, and 340 million Tweets per day, the social network is one that brands cannot ignore. Indeed, few brands are ignoring Twitter. Our recent report with global research firm Booz and Co. shows that 77...
by Duct Tape Marketing
A Google Hangout is little more than a glorified video chat and could be accomplished using a variety of technology, but they are unique for two important reasons.
by PBS
Video has long been a powerful medium for organizations that want to create awareness and spur action on behalf of various causes around the world -- but how people can watch those videos is changing.
by CNET
Until a few years ago, the main way to show your support for a charity was to send in an annual check. As digital and social media evolved, the number of ways you could support your favorite charities has grown. Sending money, of course, remains,...
by GOOD
Calling all bloggers: It’s time to translate all that typing into something tangible. In our Bloggers for GOOD challenge, we’re calling on you to tell us how you’d use your blog to promote a cause with some public benefit. We have $1,000 to...
by Socialbrite
M+R Strategic Services and the Nonprofit Technology Network last week released a report about Facebook benchmarks that seems to validate a lot of current assumptions and sheds light on previous unknowns. The report analyzed Facebook Insights from...
by Mashable
If Barack Obama and Mitt Romney could collect donations directly from Twitter, would that significantly change the 2012 race for the White House? Chirpify, a Twitter-based commerce platform, is hoping to have a profound impact on this year’s...
by GOOD
Twitter is well on its way to replacing many old-fashioned services, including morning newspapers, TV criticism, and maybe even investment advisors. Is there any chance that it could replace traditional epidemiology too? Probably not, but Graham...
by Mashable
Facebook is aiming to become a one-stop shop for fans looking for information about the Olympics with a new hub with links to athletes, teams and sports.
by Mashable
  Whether it’s keeping up on the latest web memes on Reddit or Tumblr, following your favorite comedians onTwitter, profesionally networking on LinkedIn, or staying in touch with college friends on Facebook, social...
by Social Media Today
Want some more traction on your blog? Here are 6 components every blog post should have.
by The Atlantic
Social media and high technology are subverting the economy's traditional, top-down hierarchies. As consumers gain leverage, corporations are learning to obey.
by Socialnomics
  1. 47% = Facebook has greatest impact on purchase behavior Last year, 68% of Americans using social networks said that none of those networks had an influence on their buying decisions. This year, only 36% said that there was no influence....
by SocialBakers
In Socialbakers, we get this question very often: What are the most important metrics in social media? What defines the social media ROI? We determine the return from social marketing based on user engagement – the more users engage with your brand´...
by Allie Burns
If you’ve been following the Case Foundation in any of our communication outlets over the past few months—Facebook, Twitter, blog, meetings, etc.—you will know that we’ve been pretty excited about two words: Be Fearless. Well, today we go from...
by BethKanter.org
I love this new video from the Case Foundation about the power of social media for social change. The numbers illustrate how far the field has come in adopting social media, although not 100% adoption. I often used the video at social media...
by The Next Web
  Facebook is continuing to beef up its offerings to Facebook Page administrators, adding features that were previously only available in third party apps, with the latest allowing them to assign administrator roles and schedule posts. Page...
by Chronicle of Philanthropy
When it comes to social media, Planned Parenthood is on a roll. Celebrities tweet about it. Fans create supportive videos, photos, and messages. Today, some 300,000 people are following it on Facebook, a steep climb from fewer than 100,000 in...
by Nonprofit Facebook Guy
You can now promote a new post or a recent posts (published in the past 3 days) directly from your Page Timeline. Posts that can be promoted include status updates, photos, videos, events and milestones. Promoted posts are labeled “sponsored” and...
by SocialBakers
Recently, Facebook has been releasing its latest news and features for Facebook Pages in silence. Some of them are still in the testing process but at least you will discover what your brand should get ready for!
by FastCoExist
You hear a lot about hot new social strategies, but some of the oldest social good organizations in the country are making big strides to be at the vanguard of interacting with their constituents online--to very good effect.
by Michael Smith
Earlier this year, inspired by the need to find new ways to tackle entrenched problems, our CEO Jean Case announced the Case Foundation’s intention to Be Fearless in all that we do. In the tradition of the some of the greatest social movements of...
by SocialBrite
Sending a tweet into the Twitterverse without a proper tag is like stocking a library with no regard to author or subject matter. Your messages may go unread and opportunities to connect with others may be missed. We wrote earlier about how...
by COFInteract.org
Recently, I had the pleasure of attending the Center for Digital Information’s session on philanthropy and the digital public dialogue at the Council on Foundations Annual Conference in Los Angeles. Jeff Stanger, director of the center, arranged a...
by SocialNomics.net
Tired of social media experts answering Hootsuite and Radian6 when asked about social media tools? Well dailytekk.com does an incredible job of keeping a social media tools list. So we’ve taken their incredible list and have mashed it with a few...
by Forbes
In the shadow of a week (and weekend) filled with Facebook-related news, Microsoft has quietly launched its own social network that has been in development for almost a year. This social network, called So.cl, is said to help students connect with...
by PR Daily
What if I told you there’s a treasure trove of user-generated content and consumer insights at your fingertips—all for free? You can find it on Instagram. And if your brand is in the social media space, Instagram should be part of your daily...
by Unbounce
I see a lot of great blog posts go to waste simply because the writer or marketer didn’t understand how content marketing works (if this includes you, read this post on 98 Content Marketing Articles to Make You an Insomniac). These people are...
by Simply Zesty
Managing Facebook pages from mobile devices has been a tricky challenge for page admins, but thankfully Facebook has just started testing an app that will make their lives easier. It’s called Facebook Pages Manager and it is available in the app...
by Fast Company
Larry Page recently called Google+ the company's "social spine." If that's the case, then Google's backbone might be much weaker than Page has been letting on, at least according to a new report from RJ Metrics. This week, the data analytics firm...
by SocialBrite
More than 200 organizations are preparing to bombard the online world with Twive and Receive — Twive combines the words Twitter and Give — a 24-hour fundraising competition on June 14. Twive pits cities against each other in a competition to see...
by Geoff Livingston
This infographic demonstrates how today’s online marketing conversation, actual business expenditures, and business selection of tactics are not in synch.
by Fast Company
  In a move that should surprise no one but make many developers happy, Facebook today announced a marketplace for finding apps called the App Center. "The App Center will become the new, central place to find great apps like Draw Something,...
by TechCrunch
Facebook’s role as a social network for close to one billion people can be a weighty responsibility, and today the company took one more step in the kind of social outreach activities that befit a company with that kind of audience. It has formed a...
by SimplyZesty
Facebook Timeline and Open Graph has given apps a massive boost on the site, only recently was it announced that mobile traffic has increased dramatically over the last two months. Now Facebook has introduced a new feature designed to let people...
by Jean Case
In our journey to Be Fearless and champion a fearless approach to tackling social challenges, the Case Foundation team will spotlight leading changemakers across sectors that have embraced fearlessness. Our spotlights will provide personal accounts...
by Guest Blogger
There reason why Facebook paid a billion dollars for Instagram is the same reason why Pinterest is one of the fastest growing social media sites in history. It’s also the reason why Facebook redesigned Pages to the new Timeline layout: People Love...
by Social Bakers
The Global Social Media Report brings you the most comprehensive overview of the 10 major Facebook industries including top metrics measured by Socialbakers Analytics PRO. Last week, we released a report focused on the FMCG and Ecommerce Brands on...
by eMarketer
While the average Facebook user may still not have made the switch to the social network’s new Timeline format, as of March 30, 2012, all brand pages were required to do so, and some brands have been seeing increased engagement as a result.
by Inbound Internet Marketing Blog
What is a hashtag? What does it do? How do you create one? Inbound Internet Marketing Blog explains.  
by Storify
Many nonprofits have successfully built communities on social media. But how can they pull together the social media around a campaign or event so all those tweets and status updates don't just drift away? Here are some great examples and tools.
by Jeff Bullas
Statistics are used to make important decisions and social media statistics, facts and figures are often used to justify new media marketing strategies and tactics to the CEO. The social media landscape changes rapidly and keeping up with the latest...
by USA Today
With the emergence of social media, more companies are replacing blogs with nimbler tools requiring less time and resources, such as Facebook, Tumblr and Twitter. A survey released earlier this year by the University of Massachusetts Dartmouth says...
by Social Brite
Every person, cause and business has a story to tell, and a few key video techniques can help bring these stories to life. Here are a few ways to achieve effective storytelling with video, allowing you to spread awareness and advocate for a cause...
by The Chronicle of Philanthropy
Eight charities have won cash grants through the DoGooder Awards, an annual contest that highlights the best nonprofit videos. The contest awarded four $3,500 grants, three based on an organization’s size, plus one more for overall storytelling. The...
by Read Write Web
If you are trying to plan out your enterprise's social media activities, it helps to have a playbook. Several companies have produced such a document, ranging from a few pages to more extensive tomes, and I wanted to give you some tips to preparing...
by Social Brite
Last week’s Nonprofit Technology Conference in San Francisco was easily the most fast-paced and frenetic of the three NTCs I’ve participated in, and not just because, at 1,800 attendees, it was the biggest NTC to date. Several reasons for the frenzy...
by Tech Crunch
The folks behind a forthcoming fashion catalog for the iPad, Bazaart, have launched an interesting side project in their downtime (what’s that?) from their participation in DreamIt’s new Israel-based startup accelerator program. In need of something...
by FastCoExist
If you’re a Facebook junkie (or even a casual user), you’ve undoubtedly come across compelling posts where the "Like" button just doesn’t make sense--a horrifying picture of a natural disaster, say, or a photo of a war-torn village. For those times...
by NetwitsThinkTank
Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report. We learned a lot of things, but one prevailing theme stood out — despite limited budgets and staffing, nonprofits continue to...
by The Case Foundation
Ladies and gentlemen, the final votes have been counted for this year’s DoGooder Nonprofit Video Awards, and we’re excited to announce the winners in the Case Foundation sponsored “Fearless Video” category! This was the first year for the Fearless...
by Frogloop
Between January 24, 2012 and February 21, 2012, over 3500 nonprofit practitioners representing a variety of verticals and operating budgets responded to an online survey about their use of online social networks.
by Mashable Social Media
Several fun third-party sites and services have piggybacked on Pinterest‘s impressive success, some of which can help you get more out of the pinboard-based social networking site. Whether you want to measure your Pinterest influence, pin website...
by Pamela Grow
Facebook pages are a great opportunity to advance your mission and to build a community. They allow you to enhance relationships with your supporters, reach out to new supporters and advance your advocacy and public education efforts. But what if...
by The Chronicle of Philanthropy
A new report offers advice to small organizations on how to manage the time and costs associated with social-media programs. “The challenge, especially for the greater than 1 million smaller organizations with tight budgets and limited staff, is how...
by Mashable
Engagement is one of the most talked about metrics for ROI. Some argue that the raw number of “Likes”, comments and retweets don’t mean anything. Instead, they point to a fans’ level of investment, loyalty and engagement to determine whether social...
by All Facebook
Ready or not, all Facebook pages will default to timeline in nine days. Timeline tutorials appear in three videos from Polish graphic design company Lokje, and we’ve embedded them below. The clips show how to upload photos and tabs to timeline,...
by Beth's Blog
At Zoetica, we’ve been working on a peer learning project with arts organizations called “Leveraging Social Media” based on the social media lab.   There are two cohort groups, one working on strategic use of a single channel and a more advanced...
by ClickZ
I've worked with hundreds of businesses and trained thousands of individuals in social media marketing, and one of the biggest mistakes that I see from companies of all sizes is a failure to plan. Many businesses hear about Facebook and Twitter and...
by Mashable
  Good, smart, fun and relevant content should be at the core of any social media strategy. Great content should reflect your brand and give people a reason to stay engaged.   That’s why it’s critical to build a content strategy into your social...
by Web-Strategist.com
If you didn’t attend SXSW and want a first hand perspective (or maybe you did go and partied to hard) this post is for you.
by Harvard Business Review
Last week, Invisible Children launched a brilliant video aimed at making Ugandan rebel warlord Joseph Kony "famous" in the interest of capturing him and ending his reign of deranged brutality. And now they're being attacked — not by Kony, but by...
by Mashable
YouTube has given all members of its non-profit program the ability to live-stream from their channels. YouTube wrote in a blog post Monday that this will give its non-profit program members the chance to spread their causes, by sharing charity...
by Simply Zesty
As part of Facebook’s efforts to make their site a central hub for web activity, the subscribe button was its way of allowing users to gather information and follow famous or respected personalities without either side having to befriend each other.
by Co.Exist
Fresh on the heels of last week’s tornado disaster, the American Red Cross and Dell have unveiled a social media crisis monitoring center at the Red Cross’ Washington, D.C. headquarters. The command center, formally called the American Red Cross...
by TNW
It’s not often that a half hour online documentary about conflict in an African country gets over 7 million views in the space of two days. But that is exactly what ‘Kony 2012′, a video produced by non-profit Invisible Children and directed by Jason...
by Fast Company
Top national brands have signed up for AmEx's new program with Twitter, the partnership unveiled Tuesday that allows consumers to get cash back by syncing their credit card and social media accounts. Best Buy, McDonald's, Whole Foods, and Zappos are...
by Harvard Business Review
We're living in a time of uprisings — you just have to pick up the newspaper to know that. Depending on what day it is, you're apt to find front-page stories of folks taking to the streets in Russia, Syria, Greece, India, you name it. Even in the U....
by Nonprofit Tech 2.0
  Most nonprofits have not yet upgraded to the new Facebook Timeline for Pages design, but as more and more admins begin to realize that the Timeline design and tool set is much more than just uploading a photo to the top of your page, I think we’ll...
by Beth Kanter
Facebook made it official today on the Today Show no less.  The long anticipated changes to Facebook brand pages – switching to the timeline format – is now available to all brand pages.   But Facebook hasn’t played god with us and flipped the...
by The Huffington Post
The internet has opened many doors, and Craig Newmark was one of the first entrepreneurs to help open them and start making a difference, back in 1995. Craig is the founder of Craigslist, the web-based platform where people can help each other with...
by Mashable Social Media
With Facebook Timeline‘s takeover of personal profiles complete, the social networking giant is unleashing its latest greatest invention upon brand Pages, too.
by AdAge Digital
The common view that Facebook "likes" equate to brand engagement took a hit last month when the Ehrenberg-Bass Institute shared some interesting data with us. Researchers found that less than 1% of fans of the 200 biggest brands on Facebook actually...
by Amy Sample Ward's Version of NPTech
Lately, we’ve watched as images – from photos to infographics – have taken over the web. As photos take over Facebook newsfeeds and Pinterest explodes, I see so many people trying to accomodate an image-centric process into their digital curation....
by SocialBrite
  Recently I conducted a workshop on the topic of creating a social media strategy to a group of budding entrepreneurs. It’s a big, meaty topic, and no two strategies are ever developed in the same way. Over the years, I’ve developed a methodology...
by Jean Case
When we look at the state of the world today, we see a mixed picture. Rapid innovation in an increasingly connected society is transforming the way we work, play, and live. But we also see global economic woes, civic unrest, and political stalemates...
by Fast Company
Facebook appears ready to launch a new set of premium ad units, and, based on a review of documents which purport to describe them, the social network would seem to be doubling down on two core principles that mark fundamental departures from...
by Mashable Tech
Flickr will be rolling out a number of changes in the coming months, beginning with a new photo stream design, Justified View, and a new uploading feature, Uploadr. Markus Spiering, Flickr head of product, discussed these changes with Mashable...
by The Chronicle of Philanthropy
A growing number of social entrepreneurs and academics are developing technology to combat social problems, bridge gaps between the haves and have-nots, and advocate for change.
by TechCrunch
We are in a whole new world of platforms, a post-PC era, which I’d more aptly describe as the always/everywhere era, finally, and that means a whole new set of opportunities. Add to it the fact that because of a variety of factors too numerous to...
by Simply Zesty
The arrival of Facebook Timeline for brands has been very on and off, but it looks like it will finally arrive at the end of this month, to coincide with a Facebook marketing event in New York on February 29th. As with any change Facebook makes for...
by AdAge Digital
Many marketers have strong CRM databases that they use to target direct mail or email offers. A growing number of them also have robust Facebook or Twitter followings. But few marketers have figured out how to marry the two.
by GigaOm
Companies are high on social media for a number of reasons, but perhaps chief among them should be that social platforms provide the opportunity to create focus groups at a scale never before possible. Millions of people talk about all sorts of...
by Daily Tekk
Since I not only work for a nonprofit but am also in the process of starting my own nonprofit, I’ve been doing some research into some useful tech tools in the social sector. In my search I ran across a few list posts that either (a) mentioned only...
by Non-Profit Tech 2.0
At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. Each item on the list is discussed in the book and some items won’t make sense unless you...
by The Chronicle of Philanthropy
Many nonprofit leaders understand the value of telling stories to connect with potential donors or to inspire action by supporters. But they struggle to find creative ways to tell stories—especially because they are often more focused on helping the...
by Mashable
We live in a world where new digital products are solving problems daily — from managing our finances to remembering the groceries. Often, they’re solving problems we didn’t know we had, like the need to connect several times a day in 140 characters...
by The Economist
MARK ZUCKERBERG, Facebook’s founder and chief executive, has talked for years about the notion of a “social graph” which connects people to their friends and all of the things they are interested in. By encouraging hundreds of millions of people to...
by The Case Foundation
Want to get a quick view of what's new in Social Media, Active Citizenship, Good Giving, and Corporate Responsibility? Here are the highlights from what we've added to CaseFoundation.org this week: Social Media Susan G. Komen: What to Do When a...
by Inc.com
Cause marketing seems so simple... until it's not, and then you're in crisis management mode. Susan G. Komen for the Cure, one of the country's leading breast cancer charities, is learning that lesson the hard way this week.
by Jenna Sauber
Update: NEW Special Prize Grants from the Case Foundation: We are pleased to announce that we will be awarding a $2,500 grant to the nonprofit with the most “Fearless” video in each category. ***** Action! The Case Foundation is proud to be a part...
by The Next Web
Startup America, a private sector organization working to help young companies grow in order to create jobs in America, is moving to a new home on the Web today – the super-short s.co. It’s also set to offer free .co domains to its member businesses...
by ReadWriteWeb
A new longitudinal study at the University of Massachusetts at Dartmouth focusing on the online activities of the Inc. 500 has found a huge drop in the number of companies maintaining corporate blogs over the past year. The UMass researchers, under...
by The Case Foundation
Want to get a quick view of what's new in Social Media, Active Citizenship, Good Giving, and Corporate Responsibility? Here are the highlights from what we've added to CaseFoundation.org this week: Social Media The Millennial Story, Told by...
by Mashable Business
Check out the recent comment counts on nearly any major Facebook brand Page — the numbers get big very quickly. Disney’s image of Happy, the dwarf from Snow White earned over 1,600 comments at the time of publication. Coca-Cola asked fans whether...
by CNN
You may have dozens of apps on your phone and scores of websites bookmarked on your laptop, but that doesn't mean you have all the latest tech tools at your fingertips. New mobile apps, services, social networks and other digital tools pop up so...
by KDSStrategies
The explosion of Pinterest over the past few weeks has been interesting, if not entertaining to watch.  For those of you who are not yet among the 6M+ users who have jumped aboard the Pinterest bandwagon in recent weeks, I'll quickly break it down...
by Razoo
Facebook timeline covers are becoming very popular with a number of nonprofits. Organizations like the Natural Resources Defense Council and Ocean Conservancy are using timeline covers as a way for Facebook users to show their support of these orgs...
by ReadWriteWeb
One of Google's earliest YouTube employees is now leading a new charge at the company: Trying to figure out how to make YouTube a better service for social good - focusing on nonprofits, education, and free expression/activism. YouTube has long...
by The Washington Post
This is what happens when you make the Internet mad. On Wednesday, a group of technology companies began an unusual form of protest: The firms shut down or replaced the content on their own popular Web sites with protest messages to show their...
by 12starsmedia
Did you know that YouTube has a nonprofit program that offers Channel and video enhancements, for free, to any qualifying nonprofit? It’s true, and it’s a no-brainer for any charity organization who is using video to tell their story. You can apply...
by The Case Foundation
Want to get a quick view of what's new in Social Media, Active Citizenship, Good Giving, and Corporate Responsibility? Here are the highlights from what we've added to CaseFoundation.org this week: Social Media iPad app Vodio is Flipboard for...
by Philanthropy Journal
Nonprofits are flocking to social media as a way to communicate with stakeholders. While that effort to engage donors and supports is laudable, it's also fraught with challenges. Be aware of these seven pitfalls when venturing out into the world of...
by Convince & Convert
Like anything in social media, the need for evolution comes pretty fast and furious. Time and time again, we become enamored with the latest trend, buzz word, or tools and focus on it incessantly until something else comes along or that topic isn’t...
by Nonprofit Tech 2.0
UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. If your nonprofit has yet to get on Google+, now would be a very good time...
by TheNextWeb
Vodio is a brand new, free iPad app that aims to make your video-watching experience a little bit more personal. We recently told you about Nowbox, an iPad app that plugs right into your YouTube account, but Vodio does things in a slightly different...
by NTEN
NTEN member and nonprofit communications expert Kivi Leroux Miller just released the 2012 Nonprofit Communications Trends Report, based on a survey of over 1200 participants at the end of 2011. The survey asked nonprofit professionals about their...
by The Case Foundation
Want to get a quick view of what's new in Social Media, Active Citizenship, Good Giving, and Corporate Responsibility? Here are the highlights from what we've added to CaseFoundation.org this week: Social Media How Gary Vaynerchuck, Chris Brogan...
by SimplyZesty
Facebook is gearing up to include frictionless sharing on their site by integrating various actions user take across the web into the social network. According to VentureBeat, such actions would function similar to the ‘like’ button on display but...
by Entrepreneur
2011 was a big year for social media. Not only did Facebook land 800 million monthly users, Google+ became the new kid on the block and my dad joined Twitter. But as more people glom on to social networks than ever before, businesses have also had...
by Ad Age
A new year on the calendar means new hope, new opportunities, new products, new trends and, most important of all, new budgets for many marketers. And while you'll get served your share of predictions for the year ahead, here are five things you can...
by The Verge
A growing body of evidence suggests that the ubiquitous text message may now be regressing from its peak popularity in some markets, most recently underscored by a series of statistics released by Finnish carriers Sonera, Elisa, and DNA around SMS...
by Jean Case
It’s the time of year where we look back on the accomplishments and lessons learned throughout the year, and as I reflect on 2011 for the Case Foundation and our partners, one word comes to mind…wow. Across the nation and around the world, the year...
by ReadWriteWeb
News and activity feeds are more alive today than ever before, even as engagement with their simplest format, Really Simple Syndication (RSS), appears to be waning. What were the Top 10 Most Awesome RSS & Feed Products of 2011? We offer our list...
by Socialbrite
Google+ rolled out its Ripples feature a few weeks ago, with just a hint of data potential within Google+ for marketing and engagement. Google+ Ripples is really the first set of metrics we’ve seen from Google around Google+. It’s not enough, of...
by SimplyZesty
I’ve been watching Instagram for the last year with great interest. It’s growth has been spectacular and all from one app on iOS. They are about to pass 15 million users and have according to this superb article become the mobile social network with...
by TechCrunch
Google has just announced a number of new features and improvements for Google+, its social network, which will be rolling out over the next couple of days. The most interesting change is new controls that let users optimize the way they get updates...
by The Chronicle of Philanthropy
Twitter has given six nonprofits an early chance to test out its new brand page design, which seeks to give users more effective ways to promote their work. The American Red Cross, Create Jobs for USA, Global Citizen Year, Gray Area Foundation for...
by The Next Web
If you operate or work for a nonprofit organization, you know that the road to donations to keep you afloat is a bumpy one. Social networking sites like Twitter and Facebook have made it easier than ever to spread the word about the cause that you...
by Mashable
From the anticipated arrival of the iPhone 5 that never came to swiping phones in stores to make a purchase, 2011 was an exciting year for mobile phones. As smartphones get smarter and consumer expectations rise, the mobile tech industry has stepped...
by DuckTape Marketing
These days we get a new “it” thing every few months. Right now a newish service called Pinterest qualifies as next year’s Google+ or Twitter. Essentially, Pinterest is a social bookmarking site that focuses on images. So, it’s a bit of a mashup of...
by Brian Solis
The new, new Twitter is upon us and while some of you already have access to it, others will have to wait up to three weeks. I’m not one to write about new features or products as they’re released. But I would like to take some time to review why...
by The Case Foundation
Want to get a quick view of what's new in Social Media, Active Citizenship, Good Giving, and Corporate Responsibility? Here are the highlights from what we've added to CaseFoundation.org this week:   Social Media Holiday Drive Honors Good Deeds,...
by The Chronicle of Philanthropy
The Case Foundation is asking people who witness random acts of kindness this holiday season to capture those moments in photos and post them on their favorite social network.  They may get a nice reward for that good deed: up to $500 for themselves...
by Jenna Sauber
Since we launched our #GoodSpotting campaign a few weeks ago, we’ve collected hundreds of great photos from you catching people, businesses, nonprofits, and even yourself in the act of doing good. We love hearing that you love this idea, because we...
by Fast Company
Silicon Valley-style thinking about the power of online networks has transformed how people communicate and collaborate both in their personal lives, through sites like Facebook, and in their professional ones, through services like Yammer and Podio...
by Official Google Blog
We’ve been thrilled to see the ways nonprofit organizations use Google+ to raise awareness about their work, as well as the ways people connect with causes on Google+. In the past couple days, several entertainers have helped start a movement for...
by Mashable
National Public Radio has just brought on Gary Knell and its new CEO and it turns out that the former Sesame Workshop President and CEO believes the future of NPR lies in social media.
by The Verge
Google may soon swipe some Foursquare functionality by allowing users to unlock special offers through its social network offering, Google+. A Google Offers help page (which has since been pulled) noted that businesses "can request that [users]...
by AdAge
It's no secret that a brand with an established, trusted online presence is worth its digital weight in gold these days. Thanks to iPads, Droids and the like, more on-the-go consumers are logging on to learn about a company, brand or individual than...
by The Case Foundation
Want to get a quick view of what's new in Social Media, Active Citizenship, Good Giving, and Corporate Responsibility? Here are the highlights from what we've added to CaseFoundation.org this week:   Social Media Social Media Marketing – 10...
by Frogloop
The 2011 Nonprofit Social Network Benchmark Report provides some incredible data on how 11K+ nonprofits are using social networks such as Facebook, Twitter, LinkedIn, and others. The study also answers the biggest question on everyone's mind. Are...
by Philanthropy 2173
I like the Case Foundation's #goodspotting campaign so much I wanted to declare it a buzzword the minute I heard it. That seemed perhaps a bit rash. Instead, I decided to highlight some fun fundraising campaigns and ask you to submit your favorites.
by Jeff Bullas
In 2011 social media marketing continued to make its impact on business and brand promotions. Google+ was launched (with an investment of over $500 million in development costs), Twitter became embedded in the new Apple iPhone 4s and Blogging didn’t...
by The Chronicle of Philanthropy
Toshiba, the electronics company, is using Facebook to give away a $100,000 technology makeover to one U.S. nonprofit and smaller prizes to four other charities.
by SocialFresh
Are you struggling to get approval for social initiatives? Trying to navigate red tape so you can partner with Foursquare or Gowalla? Well, if Stephanie Schierholz can do it, you can too. Stephanie is responsible for NASA’s main twitter account (@...
by Nonprofit Tech 2.0 Blog
I joined Google+ a few months ago as an individual, but it hasn’t been until the recent launch of Google+ Pages that I began investing time in the exploring the Google+ community and tool set. Google+ is a bit more complicated than Facebook or...
by Simply Zesty
I’m on a plane and when I get up here at 30,000 feet with no internet connection, I tend to become reflective about the industry I work in and start to think about bigger trends out there and what is coming down the line. As we enter the holiday...
by TechCrunch
Facebook’s Open Graph is ushering in a monumental shift in how we curate what we share. Curation used to mean opting in to sharing. You found or did something you thought your audience would care about, and you went to the trouble of sharing it....
by Mashable
“Gamification” is one of those magical buzz words that is simultaneously grating and legitimately useful. Whatever you make of the jargon, gamification is a huge trend for marketers, who use game mechanics — such as rewards, leaderboards and...
by Jean Case
This week the holiday season really kicks into high gear. While we’re gathering with friends and family around the Thanksgiving feast, we'll soon be thinking about Black Friday and Cyber Monday sales, watching holiday decorations go up in our...
by The Case Foundation
Want to get a quick view of what's new in Social Media, Active Citizenship, Good Giving, and Corporate Responsibility? Here are the highlights from what we've added to CaseFoundation.org this week: Social Media 50 Social Media Content Ideas...
by Connection Cafe
Tell me, does this sound familiar: You're staring at your organization's Facebook page and the writer's block is more like a writer's mountain. You have absolutely no idea what you are going to post to Facebook, let alone the (seemingly) 500 tweets...
by Beth's Blog
Earlier this month. the Humane Society of United States reached 1 million fans on its Facebook Page. Says Carie Lewis, director of Emerging for the HSUS, “Although we prefer not to focus on numbers as a measurement of social media success, one...
by Socialbrite
Last week Google released their business profile page, which includes many of the features that Google Plus profiles have. Creating a Google Plus page for your nonprofit or brand can increase the visibility of your organization.
by Social Fish
Twitter has recently announced their Twitter for Nonprofits Program.
by The Next Web
Since Google+ made it possible to share your circles with the public, it has opened up a whole new avenue of finding and recommending interesting people on the social network. The problem with the method that Google+ offers is that the shared...
by The Case Foundation
Want to get a quick view of what's new in Social Media, Active Citizenship, Good Giving, and Corporate Responsibility? Here are the highlights from what we've added to CaseFoundation.org this week:   Social Media Facebook Marks Veteran's Day with 3...
by The Chronicle of Philanthropy
Nonprofits are finally getting their opportunity to create a presence on Google’s new social network.
by Nonprofit Technology Network
Twitter really shines as a communications tool when you use it with hashtags. Hashtags are words or phrases prefixed with the hash symbol (#), #justinbeiber for example.
by Razoo
A few weeks ago, craigsconnects and Rad Campaign published an infographic on how the top 50 nonprofits stack up for their use of social media.
by All Facebook
Three days before Veterans Day, Facebook is already honoring the holiday with a livestreamed event announcing three ways that the military and their families can best use the social channel to connect and communicate during long deployments. During...
by Mashable
Google has finally unveiled brand pages for Google+, allowing businesses and brands to join Google’s social network. “So far Google+ has focused on connecting people with other people,” Google SVP of Social Vic Gundotra said in a blog post. “But we...
by Razoo
Recently I had the chance to speak with Bridget Hankin about tips for effective fundraising phone calls. As we were talking, she mentioned her work with Amanda Hite in the No Kid Hungry (NKH) campaign. After the introduction, Amanda and I scheduled...
by The Case Foundation
Want to get a quick view of what's new in Social Media, Active Citizenship, Good Giving, and Corporate Responsibility? Here are the highlights from what we've added to CaseFoundation.org this week: Social Media Top 5 Tools to Better Time Your Tweets...
by CNN Money
Paul Adams is one of Silicon Valley's most wanted. He's an intellectually minded product designer with square-framed glasses, a thick Irish accent, and a cult following of passionate techies. As one of Google's lead social researchers, he helped...
by Simply Zesty
It was only last year that Twitter launch ‘Twitter Tales’, a site designed to market and showcase the many ways users interacted with the service. Now Twitter have relaunched it as Twitter Stories which chronicles the many stories behind certain...
by Business 2 Community
Video may have killed the radio star, but technology hasn’t killed customer service. As non-profit organizations (NPOs) slowly begin to embrace social networking, there are still those who feel that using technology to interact with customers is...
by Mashable
When exactly are your best times to tweet? With over 200 million tweets posted each day, this is a very important question to tackle. When you better time your tweets, you’re better able to reach your followers. Furthermore, knowing when they’re...
by Read Write Web
There are now 800 million monthly active users on Facebook, according to Facebook's own statistics. More than 350 million of those people access Facebook through their mobile devices, nearly 44% of its total active user base. In terms of traffic, 33...
by Ad Age Digital
It's a lot of fun to call things "dead," and plenty of people are saying that about QR codes. But QR codes are very much alive as the stats below demonstrate. What really should die aren't QR codes but the dumb ways agencies and brands try to use...
by Under 30 CEO
If you are an entrepreneur one of the premier tools for personal branding and networking we have available to us is Twitter.  One of the best ways to utilize this tool is through online discussions with other people on Twitter surrounding certain...
by HubSpot Blog
The new Facebook rewards the level of engagement between you and your fans. The more engagement, the better the chances your posts will be more prominently featured as a Top Story – kind of like the front page on a newspaper or top listing in Google...
by Social Media Today
I wrote a post about Gamification last week and this week, I want to dive into more detail about how to apply gamification and game mechanics to a community site.  It is interesting to see gamification now being applied in a marketing/website/...
by Mashable
If you’re a non-profit, you’re using every imaginable network to get your message out. Amidst all the fancy new social tools with silly names, it’s possible to lose sight of the traditional blog as an effective channel. Most non-profit websites have...
by The Guardian
As with the previous deadly earthquakes in Turkey, within hours of the 7.2 magnitude tremor which destroyed dozens of buildings in the east of the country on Sunday came complaints that not enough was being done to help the victims. This time,...
by Media Bistro
Twitter had the fastest-growing U.S. mobile audience amongst the top social networking sites, jumping an impressive 75% to 13.4 million for the year ending in August 2011, says a new study by comScore.
by Stanford Social Innovation Review
Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. Just when you think...
by Bill & Melinda Gates Foundation
Today I'm excited to welcome some of the world's foremost experts and advocates to Seattle for the foundation's second Malaria Forum. As we head into this exciting day, I can't help but reflect on the tremendous progress we have made in building...
by Convince and Convert
An interesting report released from Pew Internet Research about the use of location-based services among adults found that only 28% of American adult cell phone owners use services such as maps or recommendations based on their location. In addition...
by GOOD
After the birth of Google+, educators began dreaming up ways it would change the education space. College professors are using the "Hangout" video chat software to host office hours, students are collaborating in virtual study groups, and soon,...
by John Haydon
Although Facebook has changed what “liking” a Page means to users, acquiring Facebook fans will always be an important part of any nonprofit Facebook strategy. Fortunately, Facebook’s platform includes many opportunities for Facebook users to like a...
by Socialbrite
Over the past two weeks, Facebook has yet again flipped your universe upside down. They’ve nuked the Like button, added a subscribe button, doubled up the News Feed and revamped your Profile. But today, in the video above, I want to talk about...
by Nonprofit Tech 2.0
How nonprofits choose to follow on Twitter varies widely. Some nonprofits only follow a small of amount of Twitterers, others follow hundreds or thousands, and a few follow more (sometimes a lot more) than they are being followed themselves. However...
by Simply Zesty
Every once in a while, we share a series of thought provoking social media videos that we have found here on the blog for you to bookmark and enjoy. One video platform that always brings the best speakers together and will inspire you is the TED...
by Forbes
Bill Gurley on the next big Tech disruptions.
by Mashable
Facebook has finally launched its official iPad app, after months of speculations and leaks. Facebook for iPad, now available in the iOS App Store, looks much like the version that leaked in July. The app is designed primarily as a consumption...
by Huffington Post
NEW YORK -- A panel on social innovation and social change started with a joke. A panelist said they should go the full hour without saying the word "Twitter." But Twitter, along with Facebook, were unavoidable terms that came up repeatedly in the...
by Simply Zesty
Yesterday Facebook sent live their ‘people talking about’ feature, but just this morning they have announced the launch of a complete overhaul of Page Insights. The changes are aimed at giving page owners as much information as possible about their...
by The Case Foundation
Yesterday evening we learned that Steve Jobs, the co-founder of Apple and one of the most inspiring innovators of our time, had lost his battle with cancer at age 56. Perhaps appropriately so, devices he created were often the channels through which...
by Harvard Business Review
Steve Jobs's passing has been met with a flood of assessments of his legacy. What you won't find amidst the fond remembrance is much about Apple's contribution to social media. After all, social media is widely seen as Apple's Achilles heel: the one...
by Hub Spot Blog
Today, LinkedIn  launched Company Status Updates, enabling companies to broadcast messages to its company followers. Now, LinkedIn users who 'follow' certain companies will be able to receive more information such as breaking company news, employee...
by Social Media Examiner
Fan-gating or Like-gating is the practice of displaying certain content only to users who Like your Facebook page. It’s an increasingly common practice and something I discuss with clients almost daily. But is it a good idea?
by Mashable
Mashable is pleased to announce the return of the Mashable Awards! This is our fifth time running the annual community-nominated awards program, which recognizes the companies, people and projects that made the biggest impact on the digital...
by Beth Kanter
Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme.
by SMI
In support of the 2011 World Hunger Relief campaign, Pizza Hut and social game developer Zynga have paired up to make our guilty pleasures an altogether more charitable experience.
by http://
On June 22, 2011, we kicked off the 2011 Millennial Donor Summit (MDS11) — conducted exclusively online. A collaborative effort between Achieve, Johnson Grossnickle and Associates (JGA), and the Case Foundation, the virtual summit brought together...
by Socialbrite
There are scads of Twitter guides, cheat sheets and how-tos floating around the Web. However, too often we see experts being clinical, detached and almost mathematical in trying to dissect an otherwise fun and useful social medium.
by Fast Company
Among the tools Facebook is releasing today in conjunction with New York's annual Advertising Week are a new dashboard to measure the reach of individual Page posts, an API to allow third-party agencies build their own tools on top of this new...
by Smedio
There’s no doubt that Facebook is the undisputed leader in social media advertising. No other network – be it Google+, Twitter, YouTube or LinkedIn can match Facebook’s social media advertising might. Ever since Facebook unveiled its advertising...
by Socialbrite
Whether you are hosting an event such as a fund-raiser or a conference, or you are signed up to attend one, Twitter can help you to expand the event’s reach, grow your organization’s audience and connect with potential collaborators or partners....
by Fast Company
Can social media drive social change? 25-year-old Tammy Tibbetts is trying to figure that out through She's The First, a non-profit dedicated to helping girls around the world to become the first in their family to graduate. From tie-dye cupcakes to...
by Katya's Nonprofit Marketing Blog
So you have a video.  How do you make sure people actually watch it, share it and get moved to action? Here are some great tips from Heather Mansfield, author of the new book, Social Media for Social Good.  She agreed to me printing her 11 YouTube...
by http://
On June 22, 2011, we kicked off the 2011 Millennial Donor Summit (MDS11) — conducted exclusively online. A collaborative effort between Achieve, Johnson Grossnickle and Associates (JGA), and the Case Foundation, the virtual summit brought...
by NTEN
Timing is important for a communications channel like Facebook. According to a recent study, posts outside of business hours and posts at the end of the week actually increase Facebook engagement. A possible reason for this is that your audience is...
by Nonprofit Tech 2.0
acebook has been making a flurry of changes to the functionality of Facebook Profiles, Facebook Pages, Facebook Community Pages, and Facebook Places Pages over the last two months. And though some individual users are upset over the changes, most of...
by GigaOM
Less than a year ago news leaked that Yahoo was planning to “sunset” the social bookmarking service Delicious. Then the company backtracked, saying it didn’t plan to shut Delicious down — a sale was its preferred option. After a wobbly few months,...
by Socialbrite
On Thursday Facebook announced two of the biggest product changes in its history. First, Facebook is making it easier for people to share the action they take on Causes and get their friends involved in real time. Second, Facebook is launching...
by ReadWriteWeb
Overwhelmed by new features? Tickers? Open Graphs? What about Hangouts and Circles? Well, Twitter doesn't have those things. Twitter still exists because it's not going bananas with new features all the time. There's no room. Hell, it only got photo...
by Mashable
Facebook CEO Mark Zuckerberg has unveiled the company’s much anticipated overhaul of profile pages, transforming the user profile into a virtual scrapbook that digs all the way into your past. At the company’s f8 developer conference in San...
by Mashable
Wednesday at the Social Good Summit, ABC News correspondent Juju Chang announced a new Facebook game aimed at educating people about maternal health. The game, which is a piece of the larger Million Moms Challenge initiative launched earlier this...
by Mashable
Facebook announced Tuesday that it would be rolling out new site features and designs. Namely, top stories and a ticker, to name a couple.
by Global Voices
The Technology for Transparency Initiative, together with New Tactics in Human Rights, invites you to join an online dialogue on ‘Using Technology to Promote Transparency', starting today.
by Search Engine Land
After three months, anyone who wants in to the Google+  social network can now get in. The company announced the news today on its blog, along with a new Google+ search feature and expanded functionality for hangouts.
by Kari Dunn Saratovsky
On June 22, 2011, we kicked off the 2011 Millennial Donor Summit (MDS11) — conducted exclusively online. A collaborative effort between Achieve, Johnson Grossnickle and Associates (JGA), and the Case Foundation, the virtual summit brought together...
by NTEN
Marfa Public Radio, KRTS, is the little nonprofit that could. This public, listener-supported radio station in West Texas, with only three staff members, carried their community through the largest wildfire in Texas history.  The Rock House Fire...
by Simply Zesty
Newspapers seem to be getting increasingly competitive as they explore new ways to utilise social media and change the way that they serve content to people. While news and social media used to be the reserve of Twitter, now the spotlight is on...
by Social Brite
Nonprofits may be interested in what HelpAttack! brings to the social fundraising party. When a donor uses HelpAttack!, each tweet or Facebook update can be a donation, with no need to tag, re-post or change your habits as a donor. It’s a way to...
by Mashable
The United Nations (UN) and its philanthropic arm, the United Nations Foundation, have been on a headlong sprint to change the world by 2015. That year marks the deadline of the Millennium Development Goals, a set of far reaching and ambitious...
by Read Write Web
It's been fascinating to watch the to and fro between Facebook and Google +, as the two products vie for social networking supremacy. As you'd expect, a strong challenger (Google +) has forced the current social networking world champion (Facebook)...
by Mashable
It’s been a great year for social good and digital philanthropy. The Internet has been abuzz with ways to create change using social tools, from sparking revolution in the Arab World, to raising relief funds for the Japanese earthquake and...
by Read Write Web
Twitter has announced its long-awaited Web analytics dashboard. At last, website owners will be able to clearly see how Twitter drives attention to their content. The Twitter Web Analytics panel shows how content is shared across Twitter, how much...
by Mashable
From professional event producers to volunteer committee members, event planners see Facebook as must-have tool in their belts. How can Facebook give a boost to your next event? We spoke with a few experts on using the world’s largest social network...
by The Washington Post
Two weeks ago, Lauren Todd, a New York-based activist at a community organization, clicked on a friend’s Facebook status. It linked to a girl’s T-shirt on sale at JC Penney’s online store. The shirt, in garish glitter decorated with hand-drawn...
by The Chronicle of Philanthrophy
A small but growing number of foundations are relying on social networks to advance their missions and promote conversations about the causes they care about. The Marguerite Casey Foundation, for instance, uses Facebook to start discussions with its...
by Simply Zesty
As social media evolves as sector we are starting to see some great case studies emerge around the world and we wanted to pick 50 of the best and share them here for you to enjoy. We’ve focused in on the big social media areas of Linkedin, Facebook...
by Media Bistro
Yesterday Twitter proudly announced that it has 100 million active users on the network. This is a pretty healthy statistic, and certainly a lot higher than the touted 21 million active users that was doing the rounds earlier this year. Twitter,...
by HubSpot Blog
Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around. And yes...
by SmartBlogs
On Friday, SmartBrief hosted the first of what I’m sure will be many Twitter chats with the #sbsocialclub hashtag. It was an educational experience, as I learned plenty from readers about hosting chats and about social media in general. If you’re...
by Convince & Convert
Whether you’re on a first date, meeting new people at a dinner party, or making it rain on Twitter, it’s just not a good idea to go on and on about yourself. It’s just awkward. Conventional social media marketing wisdom suggests that brands should...
by Social Times
Pew Internet released summary information from a survey that tells us how adults in the U.S. use mobile and social location based services. The highlighted statistic, however, literally only tells part of the more complex story. 28% of American...
by Washington Post
The advent of social media has fundamentally changed the landscape of philanthropy and charitable giving. Today, merely giving money or time is just the beginning. Social media platforms, such as Twitter, allow individuals to spread ideas and...
by Kari Dunn Saratovsky
On June 22, 2011, we kicked off the 2011 Millennial Donor Summit (MDS11)—conducted exclusively online. A collaborative effort between Achieve, Johnson Grossnickle and Associates (JGA) and the Case Foundation, the virtual summit brought together more...
by Razoo
Time and time again, you’re being told how important it is to install metrics, watch your numbers, and develop a strategy from them. So, what if we were to tell you that there’s a tool out there to help make your life easier – only in terms of...
by The Next Web
It’s difficult to express how annoying the misuse of hashtags on Twitter is. While there are definitely some upsides to using the popular conversation-tracking feature, there are many of us on Twitter who either simply don’t understand how to use...
by Getting Attention
“Social media is not a megaphone, it’s a conversation.” You’ve doubtlessly heard this phrase uttered at dozens of conference sessions and read it in many blog posts. Although that’s the first lesson most of us learned about social media, it’s been...
by Mashable
Social brand marketing service Wildfire has launched a Facebook App focused on creating better content for Facebook’s Sponsored Stories. Facebook launched Sponsored Stories in January and pitched it as a more social and engaging ad format. Brands...
by The Entrepreneur Blog
Social media is not just about setting up a page for your company on Facebook, or creating a personal profile on LinkedIn. Social media is reshaping business as usual, and determining new ways of reaching out to consumers that were never possible...
by Social Brite
What is your nonprofit doing to engage with your Facebook fans? I put that question to attendees during a talk I gave recently at a gathering of New York nonprofit organizations — and heard about some great practices: • Planned Parenthood was able...
by HubSpot Blog
Many of us know that social media marketing is an important part of a solid inbound marketing strategy. However, sometimes we need some backup when speaking with others who might still be struggling to understand how social media fits into the...
by HubSpot Blog
We hear a ton of marketing myths everyday that have no basis on research or facts. They're simply made-up fantasies that people have come to believe. But let's face it, we marketers can't afford to live in a fantasy world. Instead, we need to rely...
by Social Media Today
Running a social media contest or competition can generate you some quick fans, and build your email list up, and drive quality, qualified, interested traffic to your site. Without a good strategy in place, your hard-earned effort might well be...
by Biz Report
Six years ago just 5% of all Americans said they used social sites such as LinkedIn or Facebook. New usage data from Pew Internet reveals just how ingrained social media has become in the day to day lives of many.
by Jeff Bullas
Presenting tempting content online is about capturing attention and that starts with the headline, after that there are a variety of tactics and media to continue to engage your viewer whether that be multimedia rich content categories such as a...
by Allie Burns
I had the great pleasure of attending my first South by Southwest (SXSW) Interactive conference last year – and in the past few years, I've been following the growing number of amazing learning opportunities at the conference for folks in the...
by HubSpot Blog
With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential? While Facebook, Twitter, and now Google+ have been...
by The Next Web
Facebook just announced on its blog that it is rolling out a litany of privacy-related updates that streamline its various interfaces, simplify privacy control, and add more power in the hands of users. Facebook has always had a feature similar in...
by Mashable
A 5.9 earthquake originated in Mineral, Virginia, Tuesday afternoon, according to the U.S. Geological Survey. Tweets began pouring in from D.C. nearly 30 seconds before we felt the quake at our headquarters in New York City and well before any...
by Nonprofit Tech 2.0
Foursquare recently launched the ability for brands to create Pages on Foursquare. Until then, nonprofits were limited to simply claiming their nonprofit’s Venue Page making it almost impossible to be proactive on Foursquare. However, in recent...
by The Next Web
If you happened to miss the story, as a pay-it-forward social experiment, Jonathan Stark, a programmer, shared his Starbucks card online. He encouraged people to use the card to buy themselves a coffee, as well as contribute money to the card so...
by Social Media Today
Social media has taken the world by storm. There's no doubt about that, it is but a fact. People talk about all things social media and networking every single day, whether it be at work, in business or even personally with friends. You've probably...
by Mashable
Google has quietly rolled out yet another feature of its Google+ social network: Click on the Share button under any YouTube video to reveal an icon that suggests watching the video with friends in a Google+ hangout. Google didn’t formally...
by All Facebook
The deadliest sin of Facebook marketing is being boring. To gain fans’ attention and keep it, marketers need to create novel campaigns, or put a unique spin on familiar techniques. Otherwise, brands’ efforts are largely ignored or used by fans to...
by Non-Profit Tech 2.0
Hot off the presses and just delivered via Fed Ex! It’s a surreal moment, exciting, nerve-racking, but it’s great to see the words off the screen and onto paper. Tangible, in my hands. There will be an e-book version of course, but I am so grateful...
by SMedio
One of the most powerful ways a nonprofit can win over donors is to ensure transparency and accountability. This is at the core of the mission of SeeYourImpact.org, a new non-profit that uses social media to report back to donors where their money...
by Beth's Blog
HelpAttack.com is a way to give to nonprofits with each Tweet and Facebook update.  We’ve recently added the ability to give each time certain #hashtags appear on Twitter, and Beth invited us to discuss what that might mean for networked nonprofits...
by Nonprofit Tech 2.0
Facebook has been making a flurry of changes to the functionality of Facebook Pages, Facebook Community Pages, and Facebook Places Pages over the last few weeks. The good news is that the upgrades signal that Facebook is working towards merging...
by Soshable
Facebook is constantly changing and at times, it is difficult to keep up, but at a closer glance, many of the changes might actually be helpful to your business. Once such alteration, noticed only recently, was done very quietly by Facebook to the...
by Social Times
Many businesses are rushing to build up their Facebook ‘fan’ base, but what’s the value of a fan if you don’t know how to effectively message them and get their attention? Below are a series of very simple tips for how to get your fan page status...
by TechCrunch
Since its inception, content on Twitter has largely been displayed in the same basic manner. That is a linear, reverse chronological stream of Tweets. Two new sections being added to the service are about to change that. Specifically, the “@...
by Mashable
Here at Mashable, we’ve been hard at work digging into Google’s new social network. All that searching has turned up even more useful shortcuts and tips. Below we bring you 10 more ways to help you get the most out of your Google+ account.
by All Facebook
While millions of families and children will be affected by the famine in East Africa, Facebook is quickly becoming a platform for relief efforts directed toward the region. The humanitarian crisis was brought on by the worst drought in more than 50...
by Mashable
Digg launched a new social news discovery function called Newswire on Monday. Newswire “gives you the tools to shape the breaking stories on Digg,” according to the social news site’s blog. Unlike other areas on Digg, the Newswire updates news in...
by BizCommunity
There is no disputing the fact that social media, with its numerous platforms, has enabled companies and brands the ideal opportunity with which to engage and interact more with clients and potential customers. To then be able to gather information...
by SmartPlanet
From Facebook distress calls to mobile apps directing victims to shelters, social media is becoming a big part of disaster preparedness, response and recovery, according to Philadelphia researchers. Dr. Raina Merchant, an assistant professor of...
by Guest Blogger
MARKETERS promoting their products online have followed a fairly standard arc historically, first buying digital ads and building their own Web sites in the early years of the Internet, and more recently amassing followers on social networks like ...
by The Huffington Post
Almost half of the world's Internet users are on Facebook. But how many are "likeable?"
by The Washington Post
You’re a Good Brand, Charlie Brown. And starting today, thanks to major news from Peanuts Worldwide, you’re a globally growing digital brand, as well.
by Mashable
A webpage owner has seemingly unlimited choice in products that slice and dice information about those who visit his or her page. Real time? Personal? With a heat map? No problem. Facebook page managers, however, don’t have it as easy.
by Time Healthland
It's probably long overdue, but Facebook has just made it easier for expectant parents to announce their burgeoning bellies via their social network.
by Entrepreneur
Sure you're marketing with Twitter and Facebook, but are you doing it well? Here are the most common traps you might be falling into.
by Social Times
foursquare is looking to ramp up the use of its brand pages, ramping up some cash flow for itself in the process. AdAge reported that the location-based mobile app is revamping its pages application for brands this week, allowing for users who check...
by The Wall Street Journal
So much for local marketing through social media. Only 15% of the average local business’s fans are in the city where the business is located, reports Roost.com, a social-media advisory company.
by Famous Bloggers
This post is for all you Social Media Managers, Bloggers, Community Developers and Community Managers who want to be on the pulse of the conversation happening around your blog, brand, competition or industry.
by Radian6
Drum roll please, as we launch ourselves into the dog days of summer, and publish our August Ebook for your poolside consumption. This month’s venture, titled “The Future of Analytics”, is going to dig into where measurement stands when it comes to...
by The Next Web
Twitter recently acquired the startup BackType which would imply that some inbuilt analtyics into your Twitter account may very well be on the way. Until they get here, there are some really solid services that already let you know all sorts of...
by Socialbrite
One way to acquire Facebook fans for your nonprofit is to use Facebook ads to promote your Page. But not traditional Facebook ads – Sponsored “Like Story” ads.
by Guest Blogger
Facebook is not Twitter, and Twitter is not Facebook. For veteran users of both platforms, this statement is well understood. But for marketers and brands new to either network, or for those with an extensive level of experience in one but not the...
by Guest Blogger
Social media allowed an ''unprecedented'' two-way exchange of information between the public and those given the task of preparing for and responding to major events such as earthquakes, floods and infection pandemics, said researchers. ''By...
by Mashable
As businesses clamor to join Google+, it may be no coincidence that Facebook has introduced a new site walking potential advertisers through the process of advertising and marketing on the social network. The site, Facebook for Business, “provides...
by Social Times
Pew Internet has another fascinating report based on a recent survey looking at how college students use technology.
by SocialBrite
Today we have so many more tools at our disposal that we’re spoiled for choice. Here are six productivity tools I really like that help ease my daily workload. If you haven’t tried them yet, have a go. Or try one of the other Web 2.0 productivity...
by Mashable
Online contests can be a great way to build a fan base, gather data and engage an audience. Whether you have run a contest previously or not, there are four things to keep in mind as you prepare for, and execute, your campaign.
by Small Biz Bee
We all know of the huge social networking sites like Twitter and Facebook. They’re great for large scale connections and discussion. But, as entrepreneurs and small business owners sometimes it’s nice to connect with other like minded individuals in...
by John Bell
Anyone who knows me knows I have a thing for "frameworks." I was once 'framework crazy' and believe I have found that 'better-for-you' moderation which leaves me with only those frameworks that really do help us do our jobs (vs. just look good in a...
by Fast Company
Just 5 or 6 years ago, there were advertisements that littered the internet for businesses to "get listed on thousands of search engines." The statement seems ridiculous now as there are only (arguably) three that mean anything. The traffic shifted...
by International Business Times
The Dearborn, Michigan-based automaker was among the first major global companies to aggressively embrace, if not tackle, social media. Its reliance on social media to reach out and touch customers and gain feedback from customers through the...
by SocialMediaToday
I’ve been working on an article on engagement in social media for a top marketing journal and I’ve been really struggling to get a handle on the topic — much more so than normal.  It seems everyone recognizes the importance of engagement in social...
by International Business Times
Ford Motor Company doesn't sit around and wait for social media paint to dry before it starts playing in the house. Just ask Google+.     $(document).ready(function () { $('#articleShow').gdShow(); }); Enlarge Close (Photo: Reuters...
by INC
Facebook, the most visited site on the Internet, is also among the most hated, says a new research. The report by the American Customer Satisfaction Index and customer experience analytics firm ForeSee Results measures customer satisfaction with...
by Mashable
Every week, Mashable puts together a calendar of upcoming social media and web events, parties and conferences. Here are some tips on how to network, share your information and promote your event using social media: The Future of Event Planning and...
by Social Times
YouTube is working on a Partner Playbook, chock full of tips to help their partners build their audiences, optimize discovery and maximize views. At a YouTube Partner MeetUp in New York on June 16, 2011, Ryan Nugent from the YouTube Next Up Lab...
by Media Bistro
Earlier today we reported on findings from the latest research from Pew Internet, which proposed that on average Twitter users were more highly educated than those on Facebook, but both fell short of the degree-waving members of business social...
by Mashable
Over the last few years, in-app purchases have become an increasingly common way for mobile app developers to enhance their mobile products and services. Most prominently available for iPhone and Android, in-app purchases often seen as an...
by memeburn
It’s all about identifying the right users to engage with and being as lightning fast as your feed. Building on the principles we covered already, here is the play-by-play of how to do it and to easily plan your days, weeks, and months to keep your...
by The Next Web
  The question of whether or not social media drives ROI still plagues many marketers and brands. The issue is not always as straightforward as it seems, as there are multiple ways to measure the benefits of social media and it isn’t as simple as...
by Huffpost Business
  These days, if you're doing business, you've got to go social. As 'social media' morphs into 'social business,' the conversation is broadening within the enterprise. In addition to Marketing and Communications, we're now seeing Legal, HR,...
by GigaOM
In the desire to be perceived as thought leaders, many businesses are focusing on a curatorial approach to their social media presences. But if you work in a creative team, an approach to social media that leverages your creativity can deliver...
by Mashable
There are now more than 500,000 businesses on Foursquare. We’ve already shared with you how to start marketing on Foursquare and how to set up a special — now we’re giving you a handful of campaigns that can inspire your own marketing initiatives....
by Mashable
More than 3.5 million people die each year as the result of water-related disease according to the World Health Organization. Water Canary, a new device unveiled this week at TED Global in Edinburgh, Scotland, hopes to put a dent in this number by...
by Games for Change Festival 2011
A provocative conversation with Pulitzer Prize-winning author Sheryl WuDunn, Laura Pincus Hartman of Zynga.org, and Pierre Guillaume Wielezynski of the UN World Food Programme representing perspectives from entrepreneurs, philanthropists, academics...
by Mashable
Mobile gaming has really taken off in the past few years, and the continued growth of the underlying forces — smartphone sales, tablet sales, mobile Internet subscribers and app downloads — all point to a bright future for the industry. Market...
by memeburn
I was perfectly content with my presentation software at the time, and while Prezi was new and stylish and slick, and I gave it admiring glances in passing, I saw no reason at the time to break up with good old fashioned Microsoft Powerpoint. But a...
by Mashable
If you like clever data visualizations, you’ll love Visual.ly, a startup that lets you find and make infographics with all kinds of web-based data. The site aims to be a repository for graphically organized information on the web, as well as a...
by memeburn
Google+ is still new to the field, but it’s already shaping up to be Google’s most successful social media effort to date. While some have relegated Google+ to suffer the same fate as the company’s other recent failed social media efforts Buzz and...
by YPulse
There was a time when young people didn’t use coupons. They were far less likely than their older peers to read a Sunday newspaper and see coupon inserts, and they didn’t care much about clipping coupons to stretch their money further. That is,...
by Mashable
To celebrate World Population Day, the World Food Program has launched a campaign to pair a billion Internet users with the billion-plus hungry people in the world. The Billion for a Billion campaign makes a stark contrast between the daily...
by ComputerWorld
Unlike, say, the email that keeps piling up in my Inbox, available time for social media is not an ever-expanding commodity. Which means that even though engaging with readers on social networks is a key part of my job, it's getting close to triage...
by Mashable
Most companies enjoy the benefits of having a social media presence, but not every company also appreciates the legal risks that can lurk there. Companies have run into legal problems, and been forced to defend their social media campaigns in public...
by The New York Times
A few weeks ago, I wrote a post questioning whether all small businesses should invest time and money in social media. The post was a reminder that business owners need to consider the costs and potential returns of social media before taking the...
by Pew Internet
In its first standalone measure of smartphone ownership, the Pew Internet Project finds that one third of American adults – 35% – own smartphones. The Project’s May survey found that 83% of US adults have a cell phone of some kind, and that 42% of...
by Social Media Today
The internet is full of articles claiming to transform the reader into the Social Media equivalent of Charles Atlas. I have written some of them myself (though hopefully while highlighting that that things are seldom as simple as ticking a set of...
by All Twitter
Have you ever been reading tweets when you suddenly see someone post 5 or 10 things in a row and then you don’t see their stuff again for another day or two – and again, it’s all lumped together? That’s because they don’t know how to schedule their...
by Blogging Google
It is tempting, sometimes, to see the world in black & white. It makes more sense that way plus it appeals to our need for simplicity and direct action. The soft launch of Google’s, Google+ has been a catalyst for such media speculation. The...
by MSNBC
Mark Zuckerberg said almost casually the other day that yes, Facebook has 750 million users and "is still growing quickly." But will that heft hurt its website reliability and speed? What about its incorporation of Skype for video chat? So far, it's...
by Gizmodo
Your next job application could require a social media background check. Odds are, you have no clue what that means. Nobody does
by Social Media Today
The term meme was first coined back in 1976 by Richard Dawkins in his book "The Selfish Gene". He defined a meme as "a unit of cultural transmission, or a unit of immitation". As a scientific theory it's had a bit of a rocky road with many prominent...
by Mashable
Facebook video chat is real: the social network has unveiled its rumored video chat product, powered by Skype.
by Huffington Post
President Barack Obama didn't say anything particularly newsworthy at Wednesday's Twitter Town Hall. But his hour-plus appearance before a social media savvy crowd and the company's founder did demonstrate a unique ability to not only circumvent...
by Gigaom
For months, Facebook has been the biggest social media site that drives web traffic in the United States. Those days are over– for the moment, at least. Web discovery engine StumbleUpon is now the biggest traffic driver among social media websites...
by CNN International
According to a study released by Consumer Reports, about 7.5 million children under 13 are members of Facebook. How did they get there? What do they want? Are you terrified yet?
by Mashable
Facebook and American Express’s small business division, American Express Open, are teaming up to give five companies a Facebook makeover and $20,000 to grow their businesses.
by Inspiring Generosity
During June’s Nonprofit 2.0 “unconference”, the National Wildlife Federation’s Danielle Brigida explains why nonprofits need to make the proper time investment in order to get the most out of their social media networks. And perhaps surprisingly, it...
by www.voanews.com
A new national survey of more than 2,200 American adults shows that those who use social-networking sites have what the study calls “higher measures of social well-being.” They are, it found, more trusting, have more close friends, get more support...
by CNN
After scavenging through thousands of strangers' Facebook photo albums, you learn a thing or two about how to represent yourself online. If you use social media, you've no doubt seen a few people who are a little shy about the whole profile picture...
by Mashable
On July 6, U.S. President Barack Obama will hold a live town hall using Twitter. The president will answer questions about the economy and jobs during a live webcast. Questions can be submitted via the askobama.twitter.com website or by using the...
by Socialbrite
Starting a blog for your nonprofit or organization and don’t know where to start? Write what you know — and what you care deeply about. Over time, you’ll develop your own style. As you do, follow some of the best practices that journalists and...
by NTEN
On January 1 of this year, LinkedIn announced that it had 90 million registered users in over 200 countries and territories around the world. That means that LinkedIn represents a huge number of technology-savvy people with aspirations. Some of...
by New Scientist
What makes one tweet get passed on, and not another? On Twitter, your followers can repeat your messages to their own followers. Getting such retweets is a way to increase your profile and network size, and it's arguably part of the reason why many...
by Beth Kanter
Yesterday, Holly Ross at NTEN, mentioned that a common question she gets after talking about Social Media with nonprofits is from organizations that work with students or young people and are concerned about liability issues surrounding what...
by John Haydon
Getting fans to comment on your Facebook Page can take a lot of time and effort. And it can sometimes be painful seeing other Facebook Pages who make engagement look easy. But even the most active Facebook Page walls began from a standing start. And...
by Beth Kanter
Last month, Zoetica launched “Leveraging Social Media: Becoming A Networked Arts Nonprofit,” a peer learning project to build capacity for arts organizations in using social media effectively with a one-day masterclass.  Zoetica designed and is...
by Mashable
As Foursquare’s 10 million members check into locations in cities around the world, much of that location data can be accessed in unique and fascinating ways.  Here we’ve collected six of our favorite Foursquare applications.
by HubSpot
Barcodes, QR codes, readers, 2D barcodes (have you ever seen a 3D barcode?). There’s a lot of debate in the marketing world about just how useful these scan-able images can be for businesses, and that debate continued on the May 13th episode of...
by Socialbrite
The HD DSLR video revolution is here. This tech trend — using the video capability of newer model digital Single Lens Reflex cameras — is all the rage. There are contests to push filmmakers to “tell the story behind the still” and television...
by Socialbrite
Here are six ideas to get your organization started on Foursquare, the geolocation social network that announced Monday it has surpassed 10 million members.
by Mashable
AT&T and One Economy held a contest challenging developers to create new mobile apps to help low-income Americans perform tasks such as working towards higher education, finding jobs, getting healthy, and managing their finances. Five winners...
by Nonprofit Tech 2.0
Nonprofits pioneered social media. They were on Myspace and organizing via Facebook Groups years before corporate brands, higher education, and broadcast and print media. That said, I am  starting to worry a little bit that nonprofits are falling...
by Socialbrite
If your organization has the capacity to support one, a mobile app can be not only a phenomenal branding tool but also an entirely new way to capture engaged supporters who spend a large amount of time on their mobile device. It provides a new...
by Nonprofit Tech 2.0
The time is ripe for the early adopters in the nonprofit sector to embrace m-Advocacy, otherwise known as mobile advocacy. Odds are a year from now pitches to subscribe or join “Mobile Action Networks” will be  commonly seen in Facebook Status...
by Mission Minded
Now that you know what QR Codes are and how they work, it’s time to put them to work on behalf of your nonprofit organization.
by Mission Minded
QR Codes have finally taken solid root in the U.S. after years of success in Japan and Korea. If you’re a nonprofit marketer, you need to know what they are, how to use them, and how they’ll benefit your organization.
by SankyNet
Friday night I had the chance to participate in The New York Public Library's Find the Future game. Part of the Library's Centennial celebration, the game selected 500 writers, artists, and librarians to collaborate in a massive overnight game...
by Selfish Giving
Back in January I talked about Quora and how it could be a resource to consumers who had questions about a cause marketing promotions, and an asset to causes that wanted to be more transparent about their programs. This month my fellow Dummies...
by Mashable
by NetWitsThinkTank
Jeff Patrick and I recently did a webinar on Nonprofit Blogging. It was a fantastic time that really seemed to help the attendees. I thought I’d share some of what we talked about and get the presentation in your hands so you could use it in ways...
by Nonprofit Tech 2.0
Odds are your nonprofit has a “Company Page” on LinkedIn. If any of your past staff, interns, or volunteers have a personal profile on LinkedIn and they have added their position at your nonprofit to their work “Experience,” then your nonprofit does...
by NetWitsThinkTank
Videos are an amazing way to share your nonprofit’s story with supporters. But as with all forms of online communication, the goal should be to get that visitor to take an action. Thankfully, the YouTube Nonprofit Program has made it easy to add...
by Forum One
Apple's new iPad tablet computer has spawned some mixed reactions. Some over-hype it as "magical" and "transformative." Others have criticized its weight, lack of Flash support, or closed architecture.
by Socialbrite
No doubt you’re aware that more and more websites are getting more traffic with Facebook’s Like button--read this post to learn more about how to effectively use the Like.
by Beth Kanter
My Facebook page is a focus group or channel for research. It helps me to understand the questions, concerns, and everyday context of many nonprofits that want to embrace emerging media like social or mobile and to design and build peer exchange...
by The Chronicle of Philanthropy
How can nonprofits use LinkedIn effectively? In this podcast, Amy Sample War, community development manager at TechSoup Global, and Estrella Rosenberg, founder and executive director of Big Love Little Hearts in Chicago and author of the blog...
by Socialbrite
It is difficult to determine how often updates should be posted and what kinds of updates actually attract fans on your organization's page. These 8 simple tips can help non-profits and other organizations engage with fans--which leads to more...
by Beth Kanter
This post summarizes some findings from a recent research report about increasing engagement on Facebook and a couple of conversations about applying the research over on my blog Facebook page. I also tested some of the tips suggested by the...
by CNN
Facebook is beginning to focus on how it can help with real calamities.  Social media tools have quickly become a mainstay for disaster response in many countries and Facebook wants to work with the government to provide information for those in...
by Social Media 4 Nonprofits
The human-interest work done by nonprofit organizations naturally presents a rich trove of compelling topics for the world of social media. In addition to Twitter and Facebook, podcasts may appear to be an effective way to push a good story to the...
by John Haydon
Last week, I had the opportunity to ask Chris Garrett, co-author of “ProBlogger”, a few questions about the value of blogging for small non-profits. For those of you who aren’t familiar with Chris, he is a thought-leader among the blogging world and...
by Design For Social Good
Design for Social Good is a design and development company leveraging creative media and Web 2.0 technologies for social good. They have a section on their website dedicated to helping non-profits learn about new technologies--they also hold...
by Pro Blogger
Have you ever sat down to write and suffered from Opening Line Paralysis (OPL) It happens to me all the time—in fact it’s taken me about 15 minutes just to start this post. You know what topic you want to write about, and you might even have more...
by Socialbrite
Building a website is for your nonprofit is not as hard as some people make it seem. As we’ve said before, we recommend using a self-hosted WordPress.org installation over one hosted at WordPress.com because you can take advantage of thousands of...
by Razoo
Ten years ago, blogging used to be called journaling. And  for good reason. It was mainly pursued as a way of expressing one’s personal thoughts and ideas. Essentially a personal pursuit and certainly not a business tool. But not, blogging has...
by Nonprofit Tech 2.0
As I have said many times, I was a reluctant blogger. I did not think the Internet needed another blogger. But I was wrong. So wrong. Blogging has transcended my ROI (return on investment), primarily from simply featuring my e-newsletter “Subscribe...
by HubSpot
A couple of months ago, we reported on the launch of Google's +1 button for Google search engine results and AdWords ads. While Google had only hinted that a +1 button would become available for websites, the day has finally come.
by The Atlantic
Alexis Madrigal, senior editor at The Atlantic, gives a few hints about how to use Tumblr effectively. He bases his suggestions off the successful Tumblr site of ProPublica, a investigative journalism non-profit.
by Mashable
Below are nine brands that have found success on Twitter along with takeaway lessons on what they do right and how you can emulate their success.  1. Jet Blue--Don’t be afraid to say “I’m sorry.” Showcase the people and personalities behind your...
by Tumblr
Charities and Nonprofits on Tumblr
by Company K Media
Twitter really shines as a communications tool when you use it with hashtags. Hashtags are words or phrases prefixed with the hash symbol (#), #justinbeiber for example.
by HubSpot
For some time now, I've had data that has shown that including "Please ReTweet" in tweets works, but I've gotten some questions recently that made me really want to put forward the most conclusive evidence I could find to address this point.
by Socialbrite
At the National Conference on Volunteering and Service — which some folks call “the Super Bowl of nonprofit conferences” — George Weiner and I teamed up on one of the most successful Social Media for Social Good Bootcamps that Socialbrite has put on...
by Socialbrite
This is a directory of sites where organizations can find free videos to include in their own productions. The video snippets are legal and safe to include in podcasts, videoblogs, or online videos. It is a great resource for small-budget non-...
by The Chronicle of Philanthropy
Evan Von Leer is the Online Communications Officer for the Elizabeth Glaser Pediatric AIDS Foundation, an organization that works mostly in the developing world. In this video and Q&A with the Chronicle of Philanthropy, he gives some advice for...
by The Chronicle of Philanthropy
Video has become an important and powerful tool for organizations that want to create change. Whether they are using those videos to raise money, recruit volunteers, or advocate for their causes, the medium can carry emotional impact in ways that...
by Frogloop
A new study by ComScore says that US Internet users spend 1 out of every 6 minutes online engaging with social networks.  This is a significant increase from 2007 when ComScore reported that Internet users spent 1 out of every 12 minutes online...
by Socialbrite
Your social media plan — if you have one — should consist of goal-setting, implementation and measuring, among other things. That last part, metrics, is frequently overlooked, partly because the tools for measuring are still maturing and partly...
by Beth Kanter
Last week public relations and measurement professionals met in Lisbon for a  Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications).   Of interest, was an workshop that was designed to begin setting...
by Mashable
What once existed as a webpage now finds expression as an update on Facebook, a bit.ly link, a tweet, an email link or a reblog on Tumblr. Welcome to the age of “traveling content.”  The five strategies are: Create Quality Content, Organize Around...
by Mashable
The emerging conversation is not if we will be connected but is instead, “How can we effectively and productively connect?” Now that we can get constant updates on just about every aspect of our friends’ lives, how do we receive that which is...
by Nonprofit Tech 2.0
For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. I’ve watched the early adopters of MySpace in 2005 propel themselves into the national...
by Beth Kanter
I’ve been a little obsessed with using sticky notes in workshops as a reflection and visualizing tool for network and social media strategies.    At a recent all-day workshop,  I used them to help participants consolidate what the learned in the...
by Amy Sample Ward
Today, at the 2011 MyCharityConnects Conference in Toronto, I had a ton of fun leading a session and discussion around making the most of social media in just 30 minutes a day. Ultimately, it’s less about the amount of time and more about the...
by Mashable
The only thing better than unwrapping a shiny new train set or a brand new pony is being able to give a meaningful (or awesome) gift to someone else. While your wish lists might be loaded with requests for iPads or an Xbox Kinect, there are lots of...
by Beth Kanter
Beth Kanter's keynote presentation at the 2011 Tech for Good Leadership Summit.
by SlideShare
Slideshow detailing what virtual goods are and how they work.
by Technology Review
Every year, Technology Review looks at the advances that have happened over the previous year and chooses 10 emerging technologies that we think will have the greatest impact. The ultimate criterion is straightforward: is the technology likely to...
by Huffington Post
With new social networks popping up everyday, it can be hard to figure out which ones deserve your business's time and efforts. However, when Google creates a full-fledged network, not just a social service like Wave or Buzz, it's time to take...
by engadget
A report commissioned by the World Bank's infoDev unit has cast fresh light on one of the more fascinating aspects of our brave new interconnected world: the virtual economy. The "third-party gaming services industry" -- where wealthy but impatient...
by Inc.
So you've heard there's money to be made in the virtual goods market and you're ready to launch your first virtual goods? Here's some tips on finding real customers.
by Forbes
Check out these tips to help improve your next QR code project!
by Sokunthea Sa Chhabra
Recently, I was on a panel at the Women's Funding Network Annual Conference on using social media to democratize grantmaking. My co-panelists, Jessica Scheer and Naomi Hirabayashi of DoSomething.org and Nicole Cozier of the Washington Area Women's...
by Sokunthea Sa Chhabra
On my first days back on the job after maternity leave, I wrote the post below for the Social Citizens blog, extolling my love for my iPhone and what a helpful tool it was for me as a new mom. Now, I can't wait to get my hands on the iPad2 and...
by Emily Yu
Today, thousands of people in the South are trying to recover from one of the deadliest series of tornado strikes in recent US history. More than 170 tornadoes were reported in one night and as of this morning news sources report that at least 298...
by Socialbrite
Social media has changed the world. It has revolutionized communications on a global scale, and the transformation continues with every status update, blog post and video stream. The global citizenry has become a global network. Since becoming...
by Calder Strategies
Mobile phones are more prevalent in the U.S. than ever before. Today, over 86% of the US population ages 13 and up owns a mobile phone . In the past decade, mobile users have grown from about 34 million to more than 203 million, and growth is...
by Frogloop
Recently, the Progressive Communicators of Washington, DC (PCDC) held a panel discussion on Mobile Communications for Progressives at the World Wildlife Fund here in DC. The purpose was to bring together some of the leading thinkers and...
by Emily Yu
Through current events around the world, we have seen firsthand how technology is influencing and bringing forth positive changes. Whether it is being used to rally people to action in Egypt or to help raise funds and awareness for relief efforts in...
by Mashable
Foursquare isn’t just a good place to find cheap Mocha-Frappuccino’s. The social media tool is quickly allowing for new ways to benefit a range of fields, including non-profit organizations.
by Nonprofit Tech 2.0
Foursquare has received quite a bit of buzz over the last few months. Some have even declared it to be the Twitter of 2010. Heather Mansfield is not so sure about that, but it is fun. It is Different. Addictive. And its growing fast. Part social...
by Socialbrite
Mobile applications are flooding the market at a dizzying rate — more than 150,000 now for the iPhone and tens of thousands for Android and Blackberry. And it’s important to keep in mind that only 18 percent of the phones in the United States are...
by Socialbrite
2010 will go down as the year nonprofits began to understand the potential of mobile giving. From the Haiti earthquake to the Gulf oil spill to relief efforts in Pakistan and Chile, social change organizations have begun to harness the power of...
by Socialbrite
Imagine this: You visit your local supermarket and are asked to support a local food pantry. You a buy a pinup for a buck. On your receipt is message that you can learn more about the cause you just supported by scanning this barcode with your...
by NTEN
If you’re like most people working at a nonprofit, you probably had a “Holy Mobile!” moment in January, 2010, when an outpouring of donations followed the devastating Haiti quake. This, you expected.
by The Chronicle of Philanthropy
Facebook recently added a new feature that allows users to take advantage of location-based postings. To find out how nonprofit groups can benefit from this new feature, The Chronicle asked John Haydon, the founder of Inbound Zombie, a company that...
by Mashable
While many non-profits are embracing social media for fundraising, the National Wildlife Federation (NWF) has found social media to be essential for bringing value to its members, raising public awareness, and building community online.
by Nonprofit Tech 2.0
Foursquare is definitely starting to catch on with enterprising techie folks that love to be early adopters. That’s a good a sign. Most check-ins revolve around restaurants and cafes, but below are five simple ways you (and the nonprofit techies)...
by The Chronicle of Philanthropy
Recently, Peter Panepento asked readers to offer their ideas for how nonprofit groups can best use the social-networking site Foursquare. Followng that post, they received a number of interesting ideas and Peter had the chance to connect with Joe...
by Beth Kanter
Beth Kanter's son, Harry, who likes most kids his age, loves screens: computer, video games, and television.  "Screen Time" in her house is limited and a reward for good behavior.  He, of course, was very aware of the launch of iPad and wanted one.
by DIOSA Communications
Mobile Marketing Best Practices for Nonprofit Organizations
by Nonprofit Tech 2.0
If you haven’t noticed QR Codes yet, after you read this post and browse the QR Codes on Flickr you’re going to start to seeing them everywhere. In magazines, on flyers, tabletops, and conference materials. So, what are they?
by Nonprofit Tech 2.0
Many nonprofits are experimenting with text-to-give fundraising, but thus far results have been mixed. Nonprofits that have the resources or connections to tap into media, celebrity or large e-mail lists have done well, but many others are simply...
by Social Media 4 Nonprofits
The last few years haven’t been the happiest time for charities. The still-sullen economy forced foundations to cut back on their big donations, so micro donors—individuals who give small sums as the spirit moves them—are becoming an important...
by Social Media 4 Nonprofits
This post will explore tactic #67: claiming your location on Foursquare to ensure accuracy and maximize exposure. Rosita Cortez will then take it a step further by exploring how your nonprofit can use this location-based network to advance its...
by Getting Attention!
Online video is big and getting bigger. So much so that it’s rapidly changing the communications landscape. And we have some great models to work from.
by Wild Apricot
Conventional wisdom says that it is the small nonprofit organizations who stand most to benefit from Web 2.0 opportunities, where so much can be accomplished for such a small investment of time and resources. Online video, for example, puts...
by Mashable
Yes, Mashable said YouTube, as in, the same platform that Conan O’Brien accused of being responsible for the United States’ economic woes (“We’re all watching monkeys in propeller hats flush themselves down a toilet.”). Despite its sometimes well-...
by Mashable
Whether you’ve been posting videos for a while, or you’re just starting out, YouTube Annotations are another tool that you can use to help your videos stand out from the crowd. And even better, with a little creative planning, annotations can add a...
by Impact Max
Lots of nonprofits are jumping on YouTube , but Gayle Thorsen is worried that too few of their productions have strategic underpinnings. Her advice is: get strategic, then get creative.
by Mahalo
Mahalo's resident "tech Guru", Asha K, shows you how to create a YouTube account so you can get started on your video watching journey.
by Idealware
Digital images come in a range of file types, and in all different sizes and resolutions. And sometimes they need a little work, cropping out an undesirable element, or compensating for bad exposure. Whether you’ve taken a picture yourself, bought...
by Wikipedia
This is a list of major photo-sharing websites.
by Socialbrite
With millions of amateur shutterbugs sporting digital cameras that can produce professional results, more and more people are looking to take their shooting skills to the next level. Here are some tips to get you started.
by Hongkiat.com
Video editing could be very money consuming due to its requirement for large hard-disk storage, high computer performance and expensive video editing software. Because of all of these, it makes nearly impossible for end users like us (or me at least...
by Socialbrite
With YouTube pumping out 2 billion video streams a day, one thing is clear: Video matters. Although it may seem intimidating, using video as part of your nonprofit’s online presence has become surprisingly cheap and easy. If your nonprofit isn’t yet...
by Socialbrite
With the increasingly affordable equipment and editing tools available today, it’s possible to turn out professional-looking online video quicker than you’d expect. You can hire an outside video producer, but we think the tools have become simple...
by See3
How Nonprofits Can Use Video to Fundraise
by Beth Kanter
Flickr is a web-based digital photo sharing application that uses tags to facilitate finding people and photos. It isn’t simply about putting your photos up on the web for the world to see. What if you could invite other people from the around the...
by Mahalo
Flickr is one of the most popular photo-sharing sites on the Internet. Owned by Yahoo!, Flickr offers its users a website where they can create free accounts that let them store, share, and explore digital photos. Flickr is also an online social...
by Socialbrite
Adding video to your end-of-year online campaigns can help you achieve, and even exceed, your year-end fundraising goals. That shouldn’t come as a surprise. We know that video can connect people to the work you do every day in ways simple text just...
by speckyboy Design Magazine
How is your Blog Doing? 19 Must Have Tools that will let you know.
by Mashable
So it seems all we ever speak about is WordPress, but don’t forget that you have options when choosing a blog platform. Here are 40 free ways to get started.
by Mashable
One of the best things about the web and social media is how much great information is written and produced every single day. If you’re a regular reader of blogs, you probably come across great articles that you just want everyone to know about. But...
by Wired
You have a blog. You compose a new post. You click Publish and lean back to admire your work. Imperceptibly and all but instantaneously, your post slips into a vast and recursive network of software agents, where it is crawled, indexed, mined,...
by Wild Apricot
Top 10 Blog Post lists are popping up all over the Internet as another year comes to an end, as nonprofits, individuals, and businesses take stock of where they’ve been and plan their communications strategy for the coming year. But how do you know...
by Socialbrite
If you’re launching a blog for your nonprofit or organization, one thing you’ll have to think about is how to deal with comments. And if you’re like most nonprofits, you’ve probably already had a few discussions on this very topic.
by Frogloop
One of the biggest concerns nonprofits express to Allyson Kapin about launching or maintaining their blog is lack of staff time to update their blog with compelling posts. (Note, please don’t confuse “compelling posts” with long articles that take...
by Socialbrite
People who manage nonprofit organizations understand just how difficult it can be to make ends meet – especially in a tough economy where fewer people are donating. When every dime goes to spreading your green message, it can be difficult to find a...
by Socialbrite
Last week JD Lasica attended a WordPress East Bay meetup in Oakland led by Podcast Asylum trainer Sallie Goetsch (at left in picture above). He's been an avid user of, and proponent of, WordPress since he began using the open source platform for all...
by Charlene Li
One issue that keeps coming up over and over again is how to measure the ROI of blogs. Charlene Li has written about this in the past and have been stewing over how to go beyond the intangible “blogging is good for your business” exhortations to...
by PBS MediaShift
Podcasts are audio or video shows that you can subscribe to via the Internet and listen to or watch on your own time on your computer, portable MP3 player or other web-connected device. The power of podcasts is that you can subscribe to the shows...
by Podcast 411
If you want to learn to podcast and want to do it for very little money, you are in the right place. This tutorial is designed to show you that anyone can podcast.  While there are many steps involved these individual steps are not complicated,...
by Charity How To
RSS feeds can help drive traffic to your nonprofit website or blog. RSS feeds can also help to keep your constituency up to date about the great work that your nonprofit is doing. This brief free overview helps you to get an understanding of RSS and...
by Beth Kanter
Who are the most influential bloggers writing about your topic or industry? Who should you read and begin a conversation with?
by We Are Media
Goal: To understand how to use blogging and video blogging tools to strategically tell your organization’s story or get others to share the story.
by John Haydon
The best clients John Haydon has – the ones that get results – come to him with a specific business reason. So he asked them, “Why social media? What business results are you hoping to get?” “Most of our donors are women in their 70′s who donate...
by NetSquared
As Britt Bravo was getting ready for this blogging panel he is going to be on tomorrow, he started to think about the different ways that nonprofits can use blogs. Many of these blogs have been mentioned on NetSquared before.
by Socialbrite
Here are tutorials the Socialbrite team has created to help show nonprofits, cause organizations, businesses and individuals how to effectively use social media. Most of the tutorials are short video screencasts.
by Mashable
Throughout the non-profit world, organizations struggle with social media’s impact on the volunteer and donor cycle. The rise of “slacktivism” — doing good without having to do much at all — challenges organizations to rethink the way they cultivate...
by Beth Kanter
One of the challenges, of course, is integrating social media strategy with overall communications planning as well as Internet strategy without having the time in the workshop to drill down into those other topics.  Beth Kanter has also been...
by Wild Apricot
Have you been wondering if your organization needs a blog? In this guest post, Michael Faye of AssociaDirect talks about how blogging can help you to connect more effectively with your community of members, and outlines 5 basic considerations in...
by Beth Kanter
Here's a question Beth Kanter gets all the time: How much time and resources does it take to implement social media?
by Canada Helps
Building a Social Media Plan
by Primal Media
Social Media for Nonprofits
by Amy Sample Ward
Today was the first webinar in the Storytelling & Social Media series from NTEN and TechSoup Global.  Amy Sample Ward happy to say that she had the great honor of serving as the speaker for the webinar and had a ton of fun.  It’s always a little...
by Socialbrite
With millions of videos floating around on the Web, JD Lasica would like to make the case today for a genre that has received far too little attention: digital storytelling. Digital storytelling is a craft that uses the tools of digital technology...
by CNET
Flickr is a popular photo-sharing and hosting service with advanced and powerful features. It supports an active and engaged community where people share and explore each other's photos. You can share and host hundreds of your own pictures on Flickr...
by Allie Burns
In the week since I've returned from my first South by Southwest (SXSW) Interactive conference, I'm still digesting what an overwhelming and amazing experience it was. From hearing incredible feedback from entrepreneurs about the Startup America...
by Socialbrite
Should small nonprofits wade into the sometimes daunting terrain of social media? Increasingly, the answer is: Yes, because that’s where their members and supporters are, and social media is the most effective way to reach them.
by ReadWriteWeb
ReadWriteWeb decided to take a look at what web-based tools exist to make running and organizing a non-profit or charity organization easier. It turns out, there are many of them. They've organized the cream of the crop into the tool kit presented...
by Andrea Lum
One of our favorite activities at the Nonprofit Tech Conference (NTC) 2011 was visiting the Science Fair, held on Thursday, March 17 in the Washington Hilton’s International Ballroom. Complete with over 100 companies and organizations, exhibitors...
by TwiTip
How do I set up a Twitter account? Sometimes those of us who have been using Twitter for a while forget what it was like to start out and work out how to get going. So when Nate Moller of MollerMarketing (follow him at @MollerMarketing) asked if he...
by Wild Apricot
This powerful networking service is not just for individuals like me to keep in touch with friends. It's a very effective networking tool for nonprofits to create awareness and connect with their community. In this post, you will be taken through a...
by Frogloop
You can use this tool to calculate an estimate of cost and return on investment for the recruitment and fundraising efforts of your staff in social networking sites like Facebook or MySpace. It works sort of like an online mortgage calculator. Just...
by Nonprofit Tech 2.0
Ninety percent of your nonprofit’s success on Facebook is dependent upon the Admin who manages your Facebook Page. If she or he doesn’t have the personality or passion to elicit Comments and Thumbs Ups in response to their Status Updates, then the...
by Mashable
Using Facebook as a tool for non-profit fundraising seems like a great idea, but, as many non-profits have found out, it’s not as easy as it might look. Clicks generally don’t translate into large amounts of cash for charities. For example, only a...
by Wild Apricot
So here are ten different ways that nonprofits can use Facebook.
by Twitter
At Twitter, one thing that drives the company is their desire to make a lasting impact as a company. Being a force for good is at the heart of that mission. Looking outside the walls of Twitter HQ they see lots of good stuff happening all the time,...
by ReadWriteWeb
Social media management dashboard HootSuite launched a dramatic overhaul to its analytics dashboard earlier this week, giving marketers and community managers more powerful reporting tools. We spent some time with the new dashboard, and it's pretty...
by Twitter
Let your website visitors know of your Twitter profile with a "Follow us on Twitter" button, or embed a widget on your site that will update with your latest Tweets). This will keep your visitors engaged with your business by seeing the latest news.
by NTEN
Listening is the first step in social media. You have to listen to what others are saying about you before you jump into the fire. Listening will tell you what people are saying, and where they are saying it, so you know where to get started. Many...
by Mashable
One of the most demanded features for Twitter has been the ability to create groups, allowing members to focus on different sets of people they’re following. For example, you could create groups for all of your fantasy league friends, colleagues at...
by Beth Kanter
When Beth Kanter teaches workshops, she starts with a pop quiz to get a sense of who is in the room and what they know. A year ago, when she asked "Twitter?" no one would raise their hand. Last March, after SWSX, maybe 1/5 of the room would raise...
by Yammer
Yammer loves being able to interact directly with its community, and the Yammer blog gives them a place to do that! They post fun and interesting company, product and industry news here. Many of their customers have contributed guest posts, giving...
by John Haydon
Over the past couple of years, John Haydon has received hundreds of questions on how to use Twitter. Based on these questions, he has assembled a “resource page”, which he updates every month or so. You’ll see several categories below, and a free...
by Twitter
Twitter users have developed short-form syntax to make the most of 140 characters. Here are the fundamentals.
by Mashable
Retweeting is an integral part of the Twitter experience. The retweet (or “RT”) allows Twitter users to share the best links, tweets, and gems they find from others using the service. But for beginners, it’s not immediately obvious what retweets are...
by Socialbrite
Here are tutorials the Socialbrite team has created to help show nonprofits, cause organizations, businesses and individuals how to effectively use social media. Most of their tutorials are short video screencasts.
by DIOSA Communications
Twitter Best Practices for Nonprofit Organizations
by Mashable
Twitter is immensely useful as a utility for joining in the global conversation and sharing thoughts, opinions, information, and media. But for new users, there’s also a fairly steep learning curve. For many people new to Twitter, the site doesn’t...
by Interactive Insights
Want your Twitter profile to stand out and clearly communicate your personal or company Brand? You’ve probably noticed that Twitter comes with some standard backgrounds patterns that you choose from to customize your Twitter profile’s appearance. ...
by Mashable
Twitter is a social network used by millions of people, and thousands more are signing up every day to send short messages to groups of friends. But where’s the user manual for Twitter? Where do new Twitter users go to learn about Tweeting, retweets...
by NTEN
Live-tweeting -- the kind of tweeting where you replay to your Twitter followers what people are saying at an event in real time -- is something that seems to be gaining popularity at conferences around the nonprofit circuit. It can be fun to do on...
by Sysomox
When a tweet generates a reply (aka @) or a retweet (aka RT), it suggests the tweet has resonated enough with someone that it sparks a conversation or encourages someone to share it with their followers.
by John Haydon
How you say something is often as important as what you say – especially with social media tools like Twitter. All users on Twitter can choose between four methods of posting a tweet: Plain, Re-Tweet, Reply and Direct Message.  For small businesses...
by TwiTip
Just starting out on Twitter? Looking for some Twitter Tips to get you started?
by Wild Apricot
Tagging helps to organize and share our online information with others. By attaching one or more keywords to a Flickr photograph, for example, we group it together with others that have the same tag. Hashtags serve a similar purpose on Twitter, the...
by Mashable
One of the most complex features of Twitter for new users to understand is the hashtag, a topic with a hash symbol (“#”) at the start to identify it. Twitter hashtags like #followfriday help spread information on Twitter while also helping to...
by Nonprofit Tech 2.0
If used correctly, #hashtags can be very useful to nonprofits on Twitter. Hashtags allow your organization to participate and inspire conversations (and in the process get new followers) and organize the Twitterverse around campaigns (#climatechange...
by Socialbrite
What is a #hashtag? A hashtag is the symbol: #. (See the definition in Socialbrite’s glossary.) It is also a Twitter term that describes a keyword, prefixed by that symbol, that helps people track conversations on Twitter.
by Beth Kanter
Since Beth Kanter is going to be teaching the Listening Module for the WeAreMedia workshop in February, she is going to write up some step-by-steps on how to do this with different monitoring tools. She starts with Twitter.
by Socialbrite
The three basic measurements: 1. Followers This number indicates reach. Your followers number is the number of people that have shown on interest in your Twitter stream. Track how your follower numbers grow by jotting it down every month or so in an...
by Radian 6
In this post, Marcel LeBrun wants to expand your “field of listening” and dive into a best practice that a brand can undertake: growing your Share of Conversation.
by Socialbrite
Most brands and nonprofits have received the memo: To succeed in today’s interconnected world, you need to listen to what your supporters and customers are saying about you. With the new year still fresh, you may be finally ready to put into place a...
by Socialbrite
Ready for a listening program? There are a wealth of free monitoring tools to choose from. Free monitoring tools may fill your needs if you work for a small nonprofit or your business has no need for more sophisticated services. Just remember: Free...
by Beth Kanter
Here's another Mother's Day Fundraising Campaign on Twitter. Whole Foods is donating a $1 for each Re-Tweet of this Tweet to support The National Domestic Violence Hotline. Beth Kanter calls this type of fundraising campaign the sponsored Tweet...
by Crowdrise
If you can't read for more than five minutes without getting insanely bored please read just the first 4 fundraising ideas. If you are looking for a very pleasant way to procrastinate then you might as well read the rest of this page too.
by Frogloop
One of the more exciting developments in the cause space is the rise of middleware platforms to enhance nonprofits fundraising capabilities on mainstream social networks. Middleware solutions leverage people’s inherent networks in Facebook and...
by TechSoup
After a week in the nonprofit world Jumo is making waves for its big push around nonprofit discovery via social networking. Is it working? We've sampled blogs from TechSoup community leaders in this post to help you determine whether investing time...
by Socialbrite
Over the years, Facebook has become a central part of our online social presence — for nonprofits, organizations and our personal brands. So why do so many nonprofits and organizations know so little about how the heart and soul of Facebook actually...
by Socialbrite
Most people use Facebook for personal reasons: to maintain contacts, stay in touch with friends who live far away or to stay on top of one’s social life. Only 15 percent of us use it to maintain professional or work contacts, according to a 2010...
by Socialbrite
Why should you use a Facebook Page instead of a Group or Profile? Should you name your Facebook Page after your organization? What category should you choose for your Page? What applications can you use to customize your Page? How can you begin to...
by Social Media Examiner
If you build a Facebook Page, will fans come? This is the great hope for many businesses. However, fans do not magically appear from the Facebook mist.
by Mashable
Mashable has taken a look at using your blog for good, how to do good on Twitter, and how to change the world in only 15 minutes a day, but what about using other platforms to help social good? Today they look at how you can use the popular social...
by Inside Facebook
Facebook can be a valuable tool for non-profits worldwide, as the recent Haiti earthquake fundraising has illustrated, yet many non-profits may be unsure how to proceed with social network marketing. Millions of dollars were raised in the immediate...
by DIOSA Communications
Facebook best practices for nonprofit organizations
by Beth Kanter
Networked Nonprofits are simple and transparent organizations that make it easy for outsiders to get in and insiders to get out. They engage in conversations with people beyond their walls—lots of conversations—to build relationships that spread...
by Web Strategy by Jeremiah Owyang
The good folks at Search Engine Journal have written an article demonstrating Why You Need to Make a Facebook Fan Page for Your Website NOW! This blog post is in response.
by Social Media 4 Nonprofits
Since the key to networking is participation, your social media strategy must focus on developing fans. Having an attractive profile in the social media world is what converts people from casual visitors into fans. Without a good profile design, you...
by SocialMouths
Building a Facebook Landing Page is easier than you think, even if you are not a programmer. This week SocialMouths looks at a topic that might seem basic for some. For other people, especially new visitors, this might feel like “been there done...
by Social Media 4 Nonprofits
Here are tutorials the Socialbrite team has created to help show nonprofits, cause organizations, businesses and individuals how to effectively use social media. Most of Socialbrite's tutorials are short video screencasts.
by Socialbrite
An increasing number of nonprofits are expanding their social media efforts with Facebook Pages and Facebook Groups. And for good reason: Facebook is one of the largest social media sites on the web.
by John Haydon
Facebook created Pages, Groups and Profiles – three separate applications – to help individuals and organizations achieve three separate goals: Create a presence for a business, brand or non-profit on Facebook.  Organize a group of people around a...
by John Haydon
Facebook is undoubtedly one of the most popular social media services used by individuals, businesses and non-profits to connect with people. Groups and Pages are excellent options to leverage the large network and reach of this popular platform....
by Interactive Insights
In the popular Facebook for Business Superguide, the authors included a section on Facebook Groups and Pages. But, with Facebook’s new “like” feature and the growing popularity of Facebook Pages as a legitimate business tool, things have changed a...
by Mashable
You want to do good, and you want to use Facebook. Good choice. Facebook has a couple of things going for it. First off, there are a ton of people that use it — more than 500 million to be precise — so you’ve already set yourself up to hit the...
by Beth Kanter
Beth Kanter is working with a small group of Packard Foundation grantees on a social media lab where they are implementing different social media experiments.  Part of the process includes regular check-in calls to reflect on what we're learning. ...
by Nonprofit Marketing Blog
The first question you should ask yourself as a fundraiser is, "Do I have my most basic online outreach in place?" You shouldn’t be committing staff to Facebook if you don’t have a decent website home page or can’t email supporters.
by John Haydon
Small businesses and non-profits that have a Facebook page can leverage the Notes application to drive web traffic to their sites. Facebook currently lets Profile users import one RSS feed from a blog into their Facebook wall using the Notes...
by Communications Overtones
There has been lots of good conversation over at the Zoetica Salon this week about building Custom Facebook tabs (image above is the tab for the Zoetica Salon built on Beth Kanter’s Fanpage). It was of particular interest to Kami Watson Huyse since...
by Social Media 4 Nonprofits
On her last post “Creating an Effective Facebook Profile,” Rosita Cortez talked about the importance of creating custom tabs on your Facebook page. Custom tabs are a powerful tool to build your brand, community and engage new and existing supporters...
by Allie Burns
Yesterday was the 5th birthday of one of our favorite social media tools, Twitter (where does the time go?). In honor of the occasion, we at the Case Foundation team wanted to share - in 140 characters or less, of course - our birthday wishes for...
by One Forty
Many companies have realized the potential of social media and the impact it can have on a brand’s awareness and competitive advantage. However, some of those companies are unsure where to start. Read more!
by NetWitsThinkTank
Hopefully your nonprofit is pretty far down the social media strategy rabbit hole at this point. While it’s easy setup a Twitter account and start tweeting, it’s much more difficult to tie that activity back to outcomes. That’s why it’s important to...
by Socialbrite
Social media, as many have said time and again, is only part of your campaigning, part of your fundraising, and part of your communications. It isn’t something that lives in its own department, nor does it have staff that are separate from the rest...
by Nonprofit Trends
Jumo means “together in concert” in Yoruba, a West African language. But it’s also the latest online creation of Chris Hughes, a co-founder of Facebook and director of online organizing for Barack Obama’s 2008 campaign. Details about the project...
by Josh Tabb
And now the moment you have all been waiting for... The results of this year’s DoGooder Nonprofit Video Awards are in! After enduring a tough competition with over 1,300 videos from over 800 organizations, an expert panel of judges and more than 24,...
by Andrea Zediker
Each year, the South by Southwest (SXSW) conference serves as a strong indicator of up and coming technologies - in previous years it has paved the way for applications such as Twitter and foursquare. This year while I was in Austin, it felt like...
by Tom Dawkins
Clay Shirky is fond of saying that when it comes to online communications “more is different.” Similarly, when it comes to philanthropy, less is different. The last half-decade has given rise to many incredibly exciting advances in the area of...
by Emily Yu
It’s a new day for the nonprofit sector thanks to Google for Nonprofits. Leaders at Google—known by many for its Internet search engine and product offerings such as Gmail and Chrome—announced yesterday that the company will offer exclusive Google...
by Emily Yu
Late last night (Friday afternoon in Japan) a severe 8.9 magnitude earthquake, as well as several aftershocks and a tsunami struck the island of Japan. Early reports indicate severe devastation in the affected areas. Related to this disaster, the U....
by Josh Tabb
The DoGooder team is excited to announce that the DoGooder Nonprofit Video Awards is open for public voting! It's time for you to fire up your YouTube account, visit the contest website, and choose the 4 winners of this year's DoGooder Awards....
by Emily Yu
I think we can all agree that there’s quite a bit to learn when it comes to social media. Whether it’s questions about how to communicate with members through Facebook or how to get started on Twitter—the “do’s” and “do not’s” of social media are...
by Emily Yu
What issues are important to you? What are you passionate about? Are you an environmental activist, animal adoption champion or a mentor at your local Boys and Girls Club? How do you go from caring about an issue to taking action? During the last...
by Emily Yu
For the past month, the Case Foundation has been actively encouraging nonprofits to submit their videos to the 5th Annual DoGooder Nonprofit Video Awards. It’s not too late to enter, but you only have until March 2, 2011, so don’t delay!...
by Jean Case
Here at the Case Foundation, we’ve long believed in the power of video and how it has changed the way we communicate, learn and network with everyone around us. Whether through our sponsorship of the DoGooder Awards celebrating the best in nonprofit...
by Dana Jensen
Can you imagine a world without lions? It’s hard to do. Yet these iconic animals, the supreme rulers of the African bush, are facing a dire situation. In their latest wildlife adventure film, "The Last Lions," National Geographic presents a true,...
by Josh Tabb
In the past few weeks we’ve spent a lot of time talking about the various steps to creating great nonprofit videos, from planning your approach to shooting and editing. So now you have a great video which you are ready for the world to see, but the...
by Emily Yu
Video can be an extremely powerful way to advance your nonprofit’s mission. However, it also can be challenging, difficult to produce and time consuming… but it doesn’t have to be. With the right tools and some advance planning you too can produce...
by John Hecklinger
Increasingly, organizations are using online resources as tactical levers to do much more than just ask existing donors for funds from time to time. There is latent opportunity to use these tools to engage existing supporters in meaningful ways, and...
by Josh Tabb
If a picture is worth a thousand words, a video can tell your life story. At the Case Foundation, we are strong believers that video is an essential element for all nonprofits to embrace, especially for telling their story, spreading awareness of...
by Emily Yu
DoGooder Returns and is Looking for Your Nonprofit’s Best Videos Are you the Martin Scorsese or Sofia Coppola of the nonprofit world? Do you produce movies that champion your nonprofit’s mission and goals in an innovative and creative way? Don’t let...
by Emily Yu
From October 10-12, 2010, more than 15,000 people from around the world participated in IBM’s online Service Jam. The intent according to IBM, was to begin a global conversation and provide an opportunity to engage each other and develop ideas for...
by Lauren Scherr
Just as the internet has redefined what it means to be a customer, social media is transforming the way we think about customer satisfaction. Social networking sites such as Facebook and Twitter allow for more efficient and often more personalized...
by Allie Burns
There was a lot of buzz around the latest report out from the Pew Internet & American Life Project yesterday, which observed that Internet users, and particularly social networkers are more likely to be involved in groups and volunteer. As CNN...
by Josh Tabb
Sometimes, the word “Twitter” can inspire feelings of apprehension in many organizations. The thought of losing control of your brand. A misunderstood tweet. Negative publicity. But most of all, it’s the relative novelty of the tool and the...
by Michael Smith
In late 2009 Jen Pahlka came to meet with us about a novel idea to encourage technology experts to commit a year of service to communities in need of new solutions. We were so compelled by the idea that we committed on the spot to help turn it into...
by Michael Smith
As Martin Luther King, Jr. National Day of Service approaches, it has us reflecting on Dr. King’s famous words “Life’s most persistent and urgent question is: ‘What are you doing for others?’” This year marks the 25th anniversary of MLK Day and...
by Josh Tabb
Since the world was introduced to Ted Williams, the homeless man with the golden voice, it has become apparent that that if the homeless can be heard, they can be helped. In this case, the metaphor is literal, as a single viral YouTube video...
by Emily Yu
What do you do when you have a surefire idea, one that you know will be successful? For some, the next step might be starting an organization or supporting someone else's efforts to turn that idea into a reality. But then what? Do you keep the...
by Stephanie Hackman
It's that time again, when we approach the close of the year and look back to reflect on all that's happened over the past year. On our blogs, we've written about a lot of topics in 2010 from new technologies to nonprofit jobs to entrepreneurship,...
by Guest Blogger: Marijane Miller
This post was originally published on WhatGives?! Talking about Twitter at its core isn’t that complicated. Say whatever you want in 140 characters and share it with whomever thinks you’re interesting enough to “follow”. What’s so hard about that?...
by Kristin Ivie
This post was originally published on Social Citizens and has been updated to reflect only items or promotions still available. The holidays are in the air again - but they're also online. From Yeshiva University's the Maccabeats and their viral...
by Marijane Miller
This post was originally published on WhatGives?! Judy Chang is the Senior Manager of Vertical Markets at PayPal, which means the nonprofit world falls under her purview. WhatGives!? interviewed Judy recently at BlogWorld Expo 2010 after her...
by Sokunthea Sa Chhabra
Have you seen the latest big Youtube holiday flash mob video? On November 13th, shoppers in Ontario got quite a surprise in a mall food court with a Christmas Flash Mob. The Youtube video already has close to 8 million views online! It's the first...
by Andy Ellwood
One of my favorite quotes of all time came from an interview Matt Damon did a couple years ago. In it, he said, "I think many of our problems as a country would be solved if people had thicker passports. There’s just no substitute for actually...
by Emily Yu
This is part of a special series on “accidental entrepreneurs” that showcases inspiring stories and learnings of determination and innovation in business across sectors. “Water changes everything.” – Scott Harrison, charity: water Founder and...
by Emily Yu
The Community First Foundation (CFF) announced that it would do just that and declared December 8, 2010, Colorado Gives Day. According to CFF’s President and CEO Marla Williams, “the overarching goal is to increase philanthropy” and proceeds will...
by Donna Callejon
This post was originally published on Global Giving's Global Goodness Blog. In the auto industry, collisions are generally not a good thing. But the collision of brand and cause marketing continues apace. As media and its delivery evolves, borders...
by Allie Burns
News from the Case Foundation and what people are talking about in the world of giving, tech and everything in between. Jumo launches Last week marked the much anticipated launch of Jumo, a social network for causes from Facebook co-founder and...
by Melissa Jun Rowley
This post was originally published on WhatGives?! Mobile giving is spreading like wildfire across the nonprofit sector. Since January, text messaging campaigns for relief efforts for Haiti have raked in $43 million, according to the Mobile Giving...
by Molly Porter
You may notice that some of your favorite celebrities are eerily silent on their Facebook and Twitter accounts today. No need to worry – this digital disappearance is all for a good cause! Today is World AIDS Day, and Alicia Keys, Usher, Justin...
by Marijane Miller
This post was originally published on WhatGives?! John Haydon portrays himself as a zombie slayer. Any fan of the genre knows you can’t just go wandering around in a street filled with zombies and expect to survive. You need a strategy to get...
by Sokunthea Sa Chhabra
With the holiday season approaching, we see businesses and organizations launching campaigns daily to take advantage of the spirit of the season. Key components we're seeing are the integration of social media and social good - for example the Gap...
by Lauren Scherr
What is citizen reporting? You may have heard about it in the context of Twitter. Over at Social Citizens, Kristin Ivie blogged about how Twitter reporting has revolutionized the ways we gather and spread news. With the click of a button, any...
by Josh Tabb
I don’t think it’s a surprise to anyone that social media has taken over the web. Facebook now has some 500 million users (almost twice the population of the US), and it has recently surpassed Google for the #1 spot in terms of time spent online. My...
by Josh Tabb
In our recent research at the Case Foundation, we have been trying hard to get a grasp on the different ways people are consuming internet content and how that is subject to change in the next year. The results can be seen in the infograph we...
by Allie Burns
Last week, Blackbaud, provider of services and software for nonprofits, released its 2010 State of the Nonprofit Industry Survey.  The report covers the state of general operations, fundraising, technology and Internet usage, and accountability and...
by Emily Yu
The phrase “location, location, location” is commonly used to refer to the three most important attributes of property when it comes to real estate. However, these days it seems more appropriate to use the phrase to highlight the significance of...
by Sokunthea Sa Chhabra
My colleagues recently passed around the infographic below from Gizmodo, In Twitter No One Can Hear You Scream, that questions whether people are really paying attention to what you say on Twitter. It shows that 71% of tweets get no reaction (...
by Allie Burns
I attended last week's Communications Network Annual Conference, a gathering of philanthropy communicators designed to address the challenges and opportunities we face in our work. I was part of the conference’s 2nd annual Gorilla Engagement Squad,...
by Stephanie Hackman
Fellows Friday is a weekly series on the TED Blog that profiles one TED Fellow each week. We have asked the Fellows to answer our question below to share their knowledge and advice with other social entrepreneurs, innovators, and changemakers who...
by Josh Tabb
Nonprofit video contests are great. I think they are the most interesting type of online contests, and not just because I like watching YouTube videos. Aside from giving thousands of nonprofits a platform to tell the stories of their hard work and...
by Josh Tabb
We’ve all seen the advertisements: “Text WATER to 38279”, “Text FOOD to 18732”. You pull out your phone, you send a text, and VOILA! you’ve made a $5-10 donation. Its simple, quick and easy, and it requires next to no effort. Heck, you don’t even...
by Allie Burns
News from the Case Foundation and what people are talking about this week in the world of giving, tech and everything in between. IPO of Indian microfinance firm raises questions about ties to Unitus A few weeks ago in the weekly roundup, we...
by Allie Burns
News from the Case Foundation and what people are talking about this week in the world of giving, tech and everything in between. Inaugural Social Innovation Fund grantees selected Yesterday, the Corporation for National and Community Service...