- Social Media
- Active Citizenship
- Good Giving
- Corporate Responsibility
- Be Fearless
by Aimee Woodall
Today’s consumers are different. Describing them as savvy or smart would be an understatement. Transparency in media practices, influenced by social media culture, has made it easier to recognize flimsy, insincere marketing tactics. Consumers have...
by Connor Adams Sheets
Major food companies are increasingly making big moves aimed at proving their good corporate citizenship to consumers who demand more transparency, responsibility and benevolence from the firms that produce and sell their food, a shift experts say...
by Allen Adamson
I like dogs as much as the next guy. Hey, we have a dog, adorable Zoe, who I take for walks more often than do the two adorable kids who promised they’d be the ones to do so. Zoe has become a member of our family, an integral part of our...
by Laura Gitman
A room filled with 10 companies, each at various stages of maturity in their sustainability programs. They’re in the same industry but are different sizes, from different markets, with different brand images and perspectives. My role is to...
by Raquel Karls
At Outerwall, we strive for a culture where employees can bring their whole selves to work, which we know enriches our business.
by Ryan Scott
San Francisco's tech elite has experienced a disastrous PR crisis as of late. With its steady encroachment visible everywhere -- from Google buses to skyrocketing rents -- there's a perception that the tech elite have stomped on the very soul of the...
by Allyson Burns and Emily Yu
We’re packing our suitcases and heading down to Austin this week for SXSW Interactive—a five-day festival that showcases a mix of digital creativity, emerging technology and unique networking events. From March 6 through 11, members of the Case...
by Just Means
Many big corporates make huge donations to charities, yet are still viewed sceptically by the public. It is clear that giving away millions won’t improve a company’s profile or brand; neither is it the best way to drive social change. There has been...
The development of an assessment tool for CSR can be fueled by different motivations. In this post, I examine why assessing CSR is critical for driving CSR. Some of the reasons for assessing CSR also motivated my own study.
In spite of all the economic, societal, and environmental obstacles thrown their way, millennials the world over still believe that things can change--and that business in particular can move the world into a better place.
by Jenny Lawson - Points of Light Corporate Institute
Over the past two years, we’ve seen more than 500 companies pledge $2 billion in pro bono services to nonprofits through the national A Billion + Change campaign. Pledge companies are inspiring others to lend their time and talent to...
5 Fast Facts
- US corporations contributed $14.10 billion to charitable giving, 4% of the nation’s total charitable giving (2009, GivingUSA)
- 66% of people globally believe it is no longer enough for corporations to simply give money away to a good cause; they need to integrate good causes into their day-to-day business.
- 90% of consumers – more than 278 million people in the US - want to know what companies are doing to benefit causes. (Cone)
- A company’s commitment to social and environmental issues influences which companies consumers want to see doing business in their communities (79%), where to work (69%) and which stocks or mutual funds to invest in (59%). (Cone)
- Employees who are very involved in their company’s cause program are 28% more likely to be proud of their company’s values and 36% more likely to feel a strong sense of loyalty than those who are not involved. (Cone)