US corporations contributed $14.10 billion to charitable giving, 4% of the nation’s total charitable giving (2009, GivingUSA)
66% of people globally believe it is no longer enough for corporations to simply give money away to a good cause; they need to integrate good causes into their day-to-day business.
90% of consumers – more than 278 million people in the US - want to know what companies are doing to benefit causes. (Cone)
A company’s commitment to social and environmental issues influences which companies consumers want to see doing business in their communities (79%), where to work (69%) and which stocks or mutual funds to invest in (59%). (Cone)
Employees who are very involved in their company’s cause program are 28% more likely to be proud of their company’s values and 36% more likely to feel a strong sense of loyalty than those who are not involved. (Cone)
