Corporate Responsibility Publications

As part of its mission to empower individuals at all levels to improve corporate citizenship, the Corporate responsibility offi cer association (Croa) launched a three-phase, multifaceted research and development program on the corporate responsibility (Cr) profession.* This document analyzes the findings of a specific phase of that program, the final phase, which was commissioned by the U.S. Chamber of Commerce Business Civic leadership...
"Business at its Best: Driving Sustainable Value Creation" is a June 2011 report co-authored by CECP and Accenture which provides practical guidance from CEOs on how to implement a Sustainable Value Creation strategy.
Although nonprofits are not in business to make a profit, they often struggle with the same strategic, operational and financial issues as for-profit companies. According to a new Deloitte report, nonprofits that receive pro bono work to meet those challenges can reap significant benefits. However, to maximize the advantages, contributions require more planning and infrastructure – on the part of donors and recipients – than cash philanthropy.
In his long-awaited memoir, Yvon Chouinard, the legendary climber, businessman, environmentalist, and founder of Patagonia, Inc. shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.
“Wayne Visser's The Age of Responsibility elegantly and persuasively demonstrates the limits and failures of traditional CSR and also the kinds of reforms needed to create conditions for genuine corporate responsibility. Rich with insight, information and analyses, and highly readable for its excellent writing and poignant stories, the book is a crucial contribution to understanding where we are with CSR and what we need to do to move forward.”...
Chase brought together leading experts in social media to participate in “Conversations on Social Media,” a forum centered on new techniques to attract support for your charity.
New research from Deloitte suggests a powerful link between frequent participation in workplace volunteer activities and several measures of employee engagement that, in turn, contribute to employees’ perceptions of positive corporate culture.
Consumers appear to realize that participating in cause marketing is inherently more selfish than direct charitable donation, and are less happy if they substitute cause marketing for charitable giving. These results suggest that egoistic and empathetic altruism may have different effects on happiness.
Based on corporate contributions data from over 170 leading companies, including 61 of the Fortune 100, this edition of Giving in Numbers features the first comprehensive look at 2009 giving trends and is made publicly available.
This eGuide identifies the key questions your company should ask before initiating a cause marketing campaign and outlines the five steps to success. Recent online social good case studies, in addition to general cause marketing examples, provide recommendations for best practices and lessons learned to inform your next campaign. Further, this guide is summarized in a handy checklist to direct your campaign development.
A collaborative report based on the ideas of Service Jam, October 2010. In collaboration with key partners, IBM has published "The Systems of Service", a white paper summarizing key findings from Service Jam. The document will help organizations leverage the knowledge generated by the Jam to innovate, design and improve service programs.
Aspen's Global 100 is the 2009-2010 edition of Beyond Grey Pinstripes, a biennial survey and popular alternative ranking of full-time MBA programs.  A total of 149 business schools from 24 countries participated in an effort to map the landscape of teaching and research on issues pertaining to business and society.  While many MBA rankings exist, only one looks beyond reputation and test scores to measure something much more important: how well...

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