As part of its mission to empower individuals at all levels to improve corporate citizenship, the Corporate
responsibility offi cer association (Croa) launched a three-phase, multifaceted research and development
program on the corporate responsibility (Cr) profession.* This document analyzes the findings of a specific
phase of that program, the final phase, which was commissioned by the U.S. Chamber of Commerce
Business Civic leadership...
"Business at its Best: Driving Sustainable Value Creation" is a June 2011 report co-authored by CECP and Accenture which provides practical guidance from CEOs on how to implement a Sustainable Value Creation strategy.
Although nonprofits are not in business to make a profit, they often struggle with the same strategic, operational and financial issues as for-profit companies. According to a new Deloitte report, nonprofits that receive pro bono work to meet those challenges can reap significant benefits. However, to maximize the advantages, contributions require more planning and infrastructure – on the part of donors and recipients – than cash philanthropy.
In his long-awaited memoir, Yvon Chouinard, the legendary climber, businessman, environmentalist, and founder of Patagonia, Inc. shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.
“Wayne Visser's The Age of Responsibility elegantly and persuasively demonstrates the limits and failures of traditional CSR and also the kinds of reforms needed to create conditions for genuine corporate responsibility. Rich with insight, information and analyses, and highly readable for its excellent writing and poignant stories, the book is a crucial contribution to understanding where we are with CSR and what we need to do to move forward.”...
Chase brought together leading experts in social media to participate in “Conversations on Social Media,” a forum centered on new techniques to attract support for your charity.
New research from Deloitte suggests a powerful link between frequent participation in workplace volunteer activities and several measures of employee engagement that, in turn, contribute to employees’ perceptions of positive corporate culture.
Consumers appear to realize that participating in cause marketing is inherently more selfish than direct charitable donation, and are less happy if they substitute cause marketing for charitable giving. These results suggest that egoistic and empathetic altruism may have different effects on happiness.
Based on corporate contributions data from over 170 leading companies, including 61 of the Fortune 100, this edition of Giving in Numbers features the first comprehensive look at 2009 giving trends and is made publicly available.
This eGuide identifies the key questions your company should ask before initiating a cause marketing campaign and outlines the five steps to success. Recent online social good case studies, in addition to general cause marketing examples, provide recommendations for best practices and lessons learned to inform your next campaign. Further, this guide is summarized in a handy checklist to direct your campaign development.
The Triple Bottom Line is the groundbreaking book that charts the rise of sustainability within the business world and shows how and why financial success increasingly goes hand in hand with social and environmental achievement. Andrew Savitz chronicles both the real problems that companies face and the innovative solutions that can come from sustainability. His is a hard-line approach to bottom-line fundamentals that is re-making companies...
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They...
US corporations contributed $14.10 billion to charitable giving, 4% of the nation’s total charitable giving (2009, GivingUSA)
66% of people globally believe it is no longer enough for corporations to simply give money away to a good cause; they need to integrate good causes into their day-to-day business.
90% of consumers – more than 278 million people in the US - want to know what companies are doing to benefit causes. (Cone)
A company’s commitment to social and environmental issues influences which companies consumers want to see doing business in their communities (79%), where to work (69%) and which stocks or mutual funds to invest in (59%). (Cone)
Employees who are very involved in their company’s cause program are 28% more likely to be proud of their company’s values and 36% more likely to feel a strong sense of loyalty than those who are not involved. (Cone)
