blog management

Blog Post

I see a lot of great blog posts go to waste simply because the writer or marketer didn’t understand how content marketing works (if this includes you, read this post on 98 Content Marketing Articles to Make You an Insomniac). These people are...
One of the best things about the web and social media is how much great information is written and produced every single day. If you’re a regular reader of blogs, you probably come across great articles that you just want everyone to know about. But...
You have a blog. You compose a new post. You click Publish and lean back to admire your work. Imperceptibly and all but instantaneously, your post slips into a vast and recursive network of software agents, where it is crawled, indexed, mined,...
Top 10 Blog Post lists are popping up all over the Internet as another year comes to an end, as nonprofits, individuals, and businesses take stock of where they’ve been and plan their communications strategy for the coming year. But how do you know...
If you’re launching a blog for your nonprofit or organization, one thing you’ll have to think about is how to deal with comments. And if you’re like most nonprofits, you’ve probably already had a few discussions on this very topic.
One of the biggest concerns nonprofits express to Allyson Kapin about launching or maintaining their blog is lack of staff time to update their blog with compelling posts. (Note, please don’t confuse “compelling posts” with long articles that take...
In this post, Marcel LeBrun wants to expand your “field of listening” and dive into a best practice that a brand can undertake: growing your Share of Conversation.
Ready for a listening program? There are a wealth of free monitoring tools to choose from. Free monitoring tools may fill your needs if you work for a small nonprofit or your business has no need for more sophisticated services. Just remember: Free...

Publication

Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your...