Social Media

Blog Post

By now, we’ve all set up professional Facebook and Twitter accounts, separate from our personal ones. It’s commonplace to find a company sharing, tweeting, and pinning about what’s happening. For some, this might seem like an uncomfortable intrusion...
If your organization’s communications staff has been trying frantically to get your Facebook numbers back up after a shocking drop in post visibility in December, you are not alone. Facebook stated in a recent announcement that new changes to the...
Social media changes so fast that we often miss the small differences on each platform we use. Every now and then I find it really useful to do a roundup of what’s been changing on the big networks lately. Here are 10 changes I found that took place...
These days, just about everyone has their own blog. With an estimated 2 million blog posts being posted online every single day (I know, crazy right!?), knowing the secrets of creating a killer blog post is more important than ever if you truly want...
Facebook added a new donation feature on Monday that allows users to contribute cash to non-profits directly through the platform. Facebook partnered with 18 different non-profits during the initial rollout of the feature, including the Boys &...
Social Media is changing faster than ever, as if that wasn't something everyone already knew! If you're managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are...
#GivingTuesday is just two weeks away—is your nonprofit ready? While some organizations have been planning their #GivingTuesday campaigns for quite some time, if your nonprofit’s still wondering how to get in on the fun, don’t worry. There’s still...
As life online becomes more visual, and sharing images of everything from a mouth-watering plate of lunch at your favorite restaurant to incredible pictures of your latest nature hike becomes one-click easy, image-driven social media platforms are...
While the majority of nonprofit organizations have a social media presence, only 45% of foundations use social media. The Foundation Center surveyed over 1,000 foundations across the U.S. to dig deeper into what’s trending with foundations and...
One of the most critical components of an effective content strategy is to understand your audience. When you understand your audience – really get them – your content strategy becomes crystal clear! In the video above, I lay out 10 ways to use...
Now that Instagram Video has reached the ripe old age of four months (about 600 years in Internet time), we're seeing mind-blowing, app-specific content on a daily basis. With just 15 seconds, you'd think it'd be difficult to create visually...
Now that Instagram Video has reached the ripe old age of four months (about 600 years in Internet time), we're seeing mind-blowing, app-specific content on a daily basis. With just 15 seconds, you'd think it'd be difficult to create visually...
Social media have become an effective tool for nonprofits to raise awareness, change public attitudes and behaviors toward a social issue, attract donors, educate chosen constituents and publicize programmatic successes. Given its proliferation and...
If you manage social media for your organization, you probably face incredible pressure to show growth and success. You may use free or paid tools to show numbers such as growth in followers, Likes and shares, RT’s, and sentiment based on secret...
In this episode of Fundraising Fundamentals, Natalie Stamer, director of digital communications strategy at the St. Baldrick's Foundation, explains how her charity uses social media to create fundraising messages everyone wants to share.
Lately there has been a huge stink from people claiming whining that Facebook is somehow forcing people to pay to have their page updates reach their Facebook fans. While it’s true that many Facebook Pages have seen a drop in reach, it’s not due to...
Last week, I was honored to be the keynote presentation at the Social Media 4 Nonprofits Conference in San Francisco on why and how to measure impact for your social media integrated strategy. For past couple of years, I have been blogging, speaking...
Across the globe, from Kansas to Kuala Lumpur, there’s an increasing awareness that our future depends on our ability to spur further innovation. While innovation has always been a de facto part of the business world, there’s been a recent shift in...
We’d all like to see big data techniques put to work solving difficult societal issues and the truth is that they’re very capable of doing so. Where they’ve been applied so far — on everything from helping poor mothers in Chicago to monitoring...
If you’re a social media novice, hashtags — those short links preceded by the pound sign (#) — may seem confusing and unnecessary. But they are integral to the way we communicate online, and it’s important to know how to use them (even though some...
Twitter may limit you to 140 characters, but a picture says a thousand words, and can even entice people to read your story. At least that seems to be the key to accumulating retweets on the microblogging site. A new study published Monday by Dan...
Part punchline and part conversation starter, social media hashtags give people an instant way to search, track and weigh in on topics they care about, including chatter initiated by brands. That is, if the brand knows how to use a hashtag. We’re...
Nonprofits traditionally have had trouble attracting today’s youths because many causes have a hard time reaching young people on their own terms. Tailoring your nonprofit’s marketing strategy to the interests of youths could mean the difference...
Want some solid advice on how to use a Facebook page for your nonprofit or organization? Then you’ve come to the right place. Here are 19 do’s and don’ts for Facebook pages.
Facebook marketing is a vital part of any social advertising strategy, and is critical to building a valuable fan base. The deluge of information on best practices, tips and trends can be overwhelming – but equally as important are the actions that...
Wondering how your Facebook page stacks up? Research firm Quintly just published a comprehensive infographic, showing the average Facebook page performance by size. It’s interesting to note the distribution of the people talking about this (PTAT)...
Social media mastery – if such a concept even exists – ultimately comes downs to many things, but one of the most important elements is time. That is, time in the sense of how much actual weeks, days, hours and minutes you invest in platforms such...
Did you know that six in ten (60 percent) of Twitter users access the micro-blogging social network via their mobile phones? What if I told you that there were more than 10 million Facebook apps? Perhaps you’d be interested to learn that more than...
Have you ever dropped into Facebook to check your news feed, only to be amazed how many unfamiliar names fill your screen? Lab partners from seventh grade, friends' parents; it's enough to spur another friend purge (or an exodus). As the social...
All engagement is not created equal. Facebook knows this and so do you. Facebook’s news feed algorithm (EdgeRank) places a different weight on likes, comments and shares – giving shares the most weight and likes the least. And when you think...
All engagement is not created equal. Facebook knows this and so do you. Facebook’s news feed algorithm (EdgeRank) places a different weight on likes, comments and shares – giving shares the most weight and likes the least. And when you think...
Just what is search engine optimization, anyway? It's the practice of creating a digital piece of content or web page that is Google-friendly. If a page is SEO friendly, it's findable when you search for it. It's easier said than done, though. But a...
With the launch of a new LinkedIn Groups design, the company resolved one of its most pressing problems –- LinkedIn Group spam. Group management had become cumbersome and time-consuming for many admins of medium and large groups. Flagging irrelevant...
Do you ever stare longingly at the front of Instagram's Explore page and think, "In what world can I get that many likes?" With 130 million monthly users as of 2013, the sheer scale of the photo-sharing service makes the idea of boosting your...
You are on a roll! You’ve put together an editorial calendar for next month that lays out the themes, news events, and content ideas for all channels, including social media. With your metrics in hand, you know that visual content like infographics...
Facebook wasn't a topic of conversation in high schools 10 years ago — it hadn't even been invented yet. One decade and a billion users later, and with the introduction of Twitter, Instagram and other social networking platforms, it's become an...
"Big Data" is as much a terrifying term as it is a ubiquitous part of daily life. It wasn't always so, however. Until we developed and learned how to use technology that could process and finesse massive amounts of data, we lived in the dark. And...
It's been another busy week in the tech world. For those of you who've been too busy planning this weekend's Summer-Solstice party to keep up with the news, don't worry — we've got you covered. Check out our list of 25 digital media resources,...
We’ve been working on getting more details on a press event that Facebook is having this week. Earlier, we wrote it could launch a news-reading app, but we have since heard more details that point to something else entirely. On June 20, a source...
The Oxford English Dictionary has added ‘tweet’ and ‘crowdsourcing’ to its famous lexicon. OED chief editor John Simpson wrote an article about the newly added words. The verb “crowdsourcing” has been attributed to Jeff Howe and his famous Wired...
Instagram can make any situation look better: Flowers appear rosier, skies brighter and complexions clearer. Even garbage can become a work of art on the mobile photo-sharing platform. About a year ago, Jeff Kirschner was walking with his two young...
Retweets are the backbone of the Twitter network. Thanks to the ripple effect, a retweet allows any user’s message to be seen by any and everybody – theoretically at least, your single tweet could reach 140+ million people. This isn’t hyperbole – it...
Twitter now provides you with pretty extensive metrics and analytics for the performance of your tweets via its Ads dashboard (via TNW), in a move that looks designed to get more people (including individuals) aware of and using the Twitter Ads...
A startup accelerator is built to foster rapid growth of its portfolio companies. It's a man-made perfect storm of mentorship, access to technology, office space and an innovative community, packed into a short time frame. Essentially, the function...
Rob Fishman’s announcement that “the social media editor is dead,” prompted plenty of responses, from Adweek to Zombie Journalism and many social media editors and digital media strategists in between. Perhaps unsurprisingly, most of them disagreed...
Like you, my heart and head are heavy in the wake of the Boston Marathon bombings on April 15. Especially since I feel so helpless. Here are my right-now recommendations for your organization’s response to this crisis and to others that,...
Facebook updated their guide to help nonprofits build their organization's presence on the world's top social media platform.
A long overdue follow up to my post on 29 Nonprofit Bloggers to Follow on Twitter, below are 29 nonprofit resources that tweet regularly on subjects ranging from fundraising to social media to mobile communications. Of course, there are many...
  If you have little to no video editing experience or don’t have access to editing software, the YouTube Video Editor is a perfect solution. This feature (honestly, did you know about this?) lets you edit your YouTube video from...
When we look at the state of the world today, we see a mixed picture. Rapid innovation in an increasingly connected society is transforming the way we work, play, and live. But we also see global economic woes, civic unrest, and political stalemates...
Bill Gurley on the next big Tech disruptions.
In the desire to be perceived as thought leaders, many businesses are focusing on a curatorial approach to their social media presences. But if you work in a creative team, an approach to social media that leverages your creativity can deliver...
There are now more than 500,000 businesses on Foursquare. We’ve already shared with you how to start marketing on Foursquare and how to set up a special — now we’re giving you a handful of campaigns that can inspire your own marketing initiatives....
A provocative conversation with Pulitzer Prize-winning author Sheryl WuDunn, Laura Pincus Hartman of Zynga.org, and Pierre Guillaume Wielezynski of the UN World Food Programme representing perspectives from entrepreneurs, philanthropists, academics...
Unlike, say, the email that keeps piling up in my Inbox, available time for social media is not an ever-expanding commodity. Which means that even though engaging with readers on social networks is a key part of my job, it's getting close to triage...
The term meme was first coined back in 1976 by Richard Dawkins in his book "The Selfish Gene". He defined a meme as "a unit of cultural transmission, or a unit of immitation". As a scientific theory it's had a bit of a rocky road with many prominent...
For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. I’ve watched the early adopters of MySpace in 2005 propel themselves into the national...
Beth Kanter's keynote presentation at the 2011 Tech for Good Leadership Summit.
Here's a question Beth Kanter gets all the time: How much time and resources does it take to implement social media?
If used correctly, #hashtags can be very useful to nonprofits on Twitter. Hashtags allow your organization to participate and inspire conversations (and in the process get new followers) and organize the Twitterverse around campaigns (#climatechange...
Social media, as many have said time and again, is only part of your campaigning, part of your fundraising, and part of your communications. It isn’t something that lives in its own department, nor does it have staff that are separate from the rest...

Infographic

Did you know that almost three quarters (73 percent) of U.S. adults say that being involved in social change is personally important to them? The rapid advancement and growth of channels such as Twitter and Facebook has had a dramatic effect on our...
We came across some in-depth statistics about the Millennial generation and created this infographic for Flowtown. Not surprisingly, we found that Millienials love technology.
Online philanthropy is on the rise. Street canvassing and big galas, while still helpful to garner support for good causes, are no longer the fundraising methods on which non-profits should focus. It's the web — where anyone, anywhere, can donate...

Publication

Today information isn’t broadcast. It flows. No medium lets communications professionals see and enter the flow of information better than Twitter. A new Fenton guide shows you how to use Twitter as yourself and on behalf of your organization.
According to Facebook, more than 30 billion pieces of content are shared on the social networking site each month. Trying to filter through this content and get your message to the forefront is often difficult. You've probably asked yourself "When...
Social media has become one of the hottest topics in the nonprofit sector for organizations of all sizes and across verticals. What started out as a way to reconnect with friends and family has grown into a means for nonprofit organizations to...

Video

Video tutorial from UWATX on highlighting philanthropy on LinkedIn.
A step-by-step guide on creating active and appealing business pages on Facebook, brought to you by the HubSpot team. For more information, download our free guide on Facebook Timeline.
The Case Foundation highlights the ways nonprofits and foundations can use social media and technology to make an impact on our world for good -- online and offline. Are you ready to get started?
Broadcast your conversation to the world with Google+ Hangouts On Air. Learn more at http://www.google.com/+/learnmore/hangouts/onair.
This Flip for Good video is the first in a series of video making tips for nonprofits. Get an introduction to why video is important for nonprofits through great example of engaging video.